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In The Media

Donuts Move the Needle for Stanford Engineers

by Larry Chiang on February 20, 2018

By Larry Chiang
Here to expose a basic truth: Few care about your innovation that’s technological.
I place Elon Musk as a Top 200 tech founder under 200 yo. But, even being ranked number one we still need to get people to care.
I Am Devloper (@iamdevloper)
People not answering your email in the office?

@here in the #general channel in Slack and announce there’s leftover doughnuts by your desk.

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Got job hunting woes!?!

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Problem: Few cared about innovation in marketing communication as it relates to delivery services for food like postmates. 

Solution: Deliver donuts along with your resume. Video credit Channel 7, ABC NEWS San Francisco, California. 

Larry Chiang (@LarryChiang)
@iamdevloper @here The dotted line – – – = email.

The solid line = donut.Because I discovered dinosaurs and fossils care about timely delivery of Mon morning donuts. They cared little for my #chemEng297 or/and slew of engineering awards for heat transfer. Thus, #cs183donut like me and Elon Musk! pic.twitter.com/RiQXBGDu3x


Problem: Few cared about innovative water treatment chemical even when a chemE salesperson was mentoring them. 


Solution: Deliver donuts. 

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Larry Chiang (@LarryChiang)
Elon Musk took this protocol to new heights (#sextupleEntendre, intended). He hands out donuts to people in our mall waiting to hand money in for a car

Karen Moskowitz (@karenmoskowitz)
Tesla passing out donuts at the #Model3 line in Seattle. Yum! pic.twitter.com/RyxXkrK79h
Larry Chiang (@LarryChiang)
 Elon Musk is smart about his usage of donuts. [photo credit Karen Moskowitz]

When you’re selling something INNOVATIVE, it’s helpful to utilize a donut via Elon Musk and #LarryChiang’s signature business recipe, #cs183donut pic.twitter.com/C2f6wavDYu

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Tesla passing out donuts at the #Model3 line in Seattle. Yum! 

[photo credit Karen Moskowitz]

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[photo credit Larry Chiang]

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