Larry Chiang writes about Stanford Business School, an MBA school that he crashed. He edits the CNN channel “What They Don’t Teach You at Business School” and taught at Stanford Engineering. After Chiang’s Harvard Law keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School“ (its the same title as his NY Times best seller). If you read his scandalously awesome “What a Supermodel Can Teach a Stanford MBA”, “How to Get Man-Charm”, and “How to Write a NY Times Best Seller” you will like his latest post that he wrote 3 years ago:
Top Seven Technology Tools at 2017’s SXSW
 |
By Larry Chiang
I argue that before you commercialize a technology, you must first commercialize the technologist
Tech tools help. But what helps more is what Richard Fairbank, Stanford GSB alum, understood, “Distribution matters.”
Music helps people stomach the finTech innovation
Parties help you activate your brand
-1- Location Technology
Location https://on.fb.me/chiang9
It’s the orphaned technology called a “Facebook Fan Page”.
Allowing an app to run constantly in the back ground irradiates your crotch area. You see your phone emits waves. And if you’re like me, you’re constantly aware of pick pockets visiting from California and keep your cell phone in your underwear.
My underwear is special.
https://whattheydontteachyouatstanfordbusinessschool.wordpress.com/2011/09/06/the-larry-chiang-75-dollar-boxer-shorts/But not so special as to block those EMF RADIO waves from Glasssmap, Glancee or Highlight.
Use Facebook for Location.
No not the “Places”, but the fan page https://on.fb.me/chiang9
-2- Broadcast Technology
You are transitioning from “Zero to Hero”. https://www.duck9.com/entrepreneurship/how-to-go-from-zero-to-hero-at-sxsw-2012-panel/ You as a rising star need to broadcast your message above the SXSW noise.
I recommend leveraging the WordPress technology called “email to publish”.
Boom!
You’re SEO’d. Your MVVP just got google crawled. Your competitors are going to “wait to get back and blog”.
You’re working rooms and networking for links inbound and negotiating for links outbound. You publish your MVVP (minimum viable blog post) https://www.duck9.com/uncategorized/the-minimum-viable-blog-post/
-3- Video Technology
Want a massive uptick?!
Embed a YouTube video. There is a hidden technology tool available on your iPhone.
It is where you record a video using your iPhone and publish it to YouTube. Me, I publish it to CNN.
See my red carpet Oscars interview where I leverage this technology to interview an active duty US Army soldier in los Angeles at the Kodak Theatre: https://ireport.cnn.com/docs/DOC-755170
You can leverage CNN too…
-4- Distribution Technology
CNN has this thing called iReport.
You can just sign up.
Sure I’ve been on a dozen times, but this CNN iReport is something anyone can do.
I spend about 50 minutes leveraging this distribution technology. To clarify, I spend 50 minutes a month.
Remember, if Im on the Oscars Red Carpet or Vanity Fair party or Mercedes Benz Fashion Week… Why not pull out my white iPhone 9 and leverage this distribution technology called CNN iReport?!
-5- Air Traffic Control Technology
Back in the 80s when I was born, planes used to almost crash. The air traffic control technology just was not perfected.
Then a bunch of Illinois CS majors started to tinker and improve it.
All this has nothing to do with what my foci’s is: leveraging tech tools here at SXSW.
Here is my foci. In a blog post – on ATC. https://bit.ly/vc0310atc
Plot spoiler: the ATC technology is now “manually augmented”. It’s tech that lends a hand to doing the job.
#hiLarryAss, I am.
-6- Launch Technology
Steve Jurvetson is launching play rockets while Elon and Peter (with Luke and Kenny) are making 3mm pops while spending $55k in gas to launch satellites.
Darnit, this isn’t the launch technology I’m talking about.
I’m talking about the launch technology required to launch at SXSW. Here are 650 details about that technology
https://whattheydontteachyouatstanfordbusinessschool.com/blog/2012/02/28/best-of-how-to-launch-at-sxsw-articles/
BONUS.
#SXSW
A live action case study from #MBFW. Launching $75 underwear in the face of STIFF competition (pun intended) https://whattheydontteachyouatstanfordbusinessschool.wordpress.com/2011/09/06/the-larry-chiang-75-dollar-boxer-shorts/
MBFW is a fashion show in NYC.
It stands for Mercedes Benz Fashion Week. I launches a NyTimes best seller on the runway, from the runway, laying on the runway, slutting from the runway on 09-09-09.
And Google put my book on the homepage
9:09am for nine minutes on 09-09-09
https://whattheydontteachyouatstanfordbusinessschool.com/blog/wp-content/uploads/2009/12/09-09-09-larry-chiang-ny-times-best-seller-mbfw-book-launch.gif
Thank you Marissa Mayer!!
“Gossip Girls: Bachelor Date Package with Larry Chiang“
Its Sept 6-23, 2012 (When I started with this event it was 8 days, now it will be a month long like Stanford Entrepreneur Week. Yeah, I am the ambassador to that too 🙂
Get VIP treatment and behind the scenes access to Mercedes Benz Fashion Week that would make Blair Waldorf and Serena Van Der Woodsen from Gossip Girls jealous.
You’ll slip backstage with me, Larry Chiang, as I slip out of my VC/CEO/teacher at Stanford persona and don my SUPERMODEL character… It is an over-the-top incredible life experience at Lincoln Center in New York City.
Package includes access to shows like Diane Von Furstenberg, Prabal Gurung, Betsey Johnson, and a whole bunch of stuff I cannot pronounce like Harvey Legger. Remember, I am heterO.
I launched my NY Times best seller thanks to my mentor’s organization, IMG. Yes, I coat tail the best.
What A Super Model Can Teach a Harvard MBA About Credit
*** BONUS ***
a party invite for you…
If you liked this… Larry’s mentor Mark McCormack wrote this in 1983. His own book came out 09-09-09. It is called ‘What They Don’t Teach You At Stanford Business School‘ |
This post was drafted in an hour and needs your edits… email me if you see a spelling or grammatical error(s)… larry@larrychiang com
Larry Chiang started his first company in college. He mimicked his mentor, Mark McCormack, founder of IMG who wrote the book, “What They Don’t Teach You at Harvard Business School”. Chiang is a keynote speaker and bestselling author and gave expert testimony at Congress and World Bank.
Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on hold like a Scottsdale Arizona customer service rep. If you email him, be sure to include your cell number in the subject line. If you want him to email you his new articles…, ask him in an email 🙂
You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog .
