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In The Media

What They DO Teach You at Stanford Engineering About Innovation Chasms

by Larry Chiang on August 10, 2017

Larry Chiang preaches a degree that pays, a Jedi in Business Administration (JBA). Mark McCormack and he did not go to Harvard Business, but Chiang’s book, “What They Don’t Teach You at Stanford Business School”, paid homage to his mentor’s tome of almost exactly the same title What They Don’t Teach You at Harvard Business School

Larry Chiangby Larry Chiang

Let me skip my personal story of giving away free food to get distribution. Let me get right to the point. No one cares about your engineering prowess. Main St cares less about your super technical product. It makes old people feel dumb. 

People care zero about a Stanford Engineering dApp that leverages the blockchain. 

The general public loves pepperoni pizza. People love cute puppies, cats and ice cream. 
Stanford startups die in the chasm. 
Larry Chiang (@LarryChiang)
You +the pension fund you manage may not understand ICOs. But, this s’mores kit from @RitzCarltonHMB should alleviate and assuage #cs183ico…


Solid line = s’mores kit from Ritz Carlton 
Dotted line — = initial coin offering 

Let us look at the limo service Uber. In 2010, black town cars were available if you knew where the App Store was (limo passengers could barely dial an iPhone )

Enter, ice cream
So let us look at the innovation chasm again…
Solid line = ice cream.
“—” = uber. 
Larry Chiang (@LarryChiang)
@jowyang Solid line = ice cream.
“—” = uber.
#CTCFTR leverages the truth that people like ice cream more than the Uber


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