Larry Chiang teaches at a school that he could not get into and wrote a sequel to a book he read and re-read one time too many. He edits the Bloomberg BusinessWeek channel “What They Don’t Teach You at Business School”. After speaking at a school in the Boston area, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School“ (the same title as his NY Times bestseller). He launched his book at a fashion show in NY called Mercedes Benz Fashion Week and wrote, “What a Supermodel Can Teach a Stanford MBA”. If you liked “9 VCs You’re Gonna Want to Avoid” and “How to Get Man-Charm”, you will like his latest post:
How to Get a Law Passed To Kill Your Competition Dead for Under $20k
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By Larry Chiang
PALO ALTO — CALIFORNIA
Newsflash: I am an incredibly cut-throat business person to big-jerk business. This first appeared on my Duck9 blog.
I wanted to call this article, ‘How to Get a Law Passed for $217’ but I thought it was a little too obnoxious (even though its true)
As a man from China, my people get a lot done for very little money… How did I get the CARD Act passed for less than the cost of two oil changes?? Here is exactly how I engineered this:
1) Blog.
I do something that almost no credit industry executives does. I blog. By industry exec, I qualify it by saying “surpass the $100mm revenue mark”.
Every time I say this, people say “mint dot com”
Well, last time I checked, Mint has well south of $1mm revenue. Total
2) I blogged some more.
You can go on and write credit policy position papers and create white papers until you’re blue in the face but there is one source of information: Google. Google loves blogs.
I even wrote a book on credit: Life, Liberty and the Pursuit of Personal Intellectual Property. Zero effect. But blogging works
I also blog at GigaOm, TechCrunch, VentureBeat. And BusinessWeek.
3) I kissed a lot of ASS
4) I Sprinkled Mentorship Into the Lobbying Process
5) We did a lot of media.
Media loves a supermodel that talks good. Me talk pretty on the TEE VEE here here here and here.
6) Align and Find a Parade (Versus Starting One)
My mentor talked about the perils of fighting city hall. I listened.
As founder of the largest company that sold credit cards to college students, I could have easily allocated resources to preserve the old rules. We were already winning at the old rules and I wanted to make sure we kept winning. The ‘parade’ of anti-credit card sentiment was rising. Plus, I was having to choke down the lies that the banks were telling people Re: junk fee justification.
The parade was going and we decided to lead.
7) Mimic Jesus and Make the Devil Jealous
Jesus did the whole servant leader thing pretty well.
I offered to be the assistant to anyone who was willing to listen. Our government affairs push was aggressive. The data pointed towards simple conclusions that credit card debt was causing college students to have to work more and sometimes drop out.
-8- Take a Page Out of “Bartle’s and James”
Gallo wine saw wine cooler as a significant threat to wine sales. In reaction, it launched two retards named Bartle and James. They bought a bazillion ads. They marketed it as a separate company apart of the 3B gallo wine. They sold a ton of wine coolers.
We were UCMS and we started “duck9′
UCMS = United College Marketing Services
Duck9 is Digial Underground Credit Knowledge
We changed it to Deep when everyone mis-spoke it.
I was the lead retard
It has the double entendre of ducking 9. 9s are credit industry code for charge-offs. If you don’t know what a charge-off is, you’re not in the credit industry.
-9- Host AfterParties
You can host an afterparty for little or no money. Tactically, here is how. AfterParties build your rolodex while giving your platform a chance to shine. I chinkied up a party at NCAA, Sundance, SXSW, TED.
I am not linking to them but if you google larry chiang (fill in blank with one of the above) afterparty, you will see the stuff I assembled.
My next trick will be to introduce a bill that has my name in it, “Larry Chiang Electronic Credit Score Protection Act”. But I don’t want to be dead or in Congress. I want to get this done as a private citizen.
True Story: The paper is mightier than the email
Experian Credit Bureau
PO Box 9556
Allen TX 75013-9556
Equifax Credit Bureau
PO Box 740256
Atlanta GA 30374-0256
TransUnion Credit Bureau
P.O. Box 2000
Chester PA 19022-2000
I will even help you draft the letter.
Email me larry@ d u c k 9
wanna make me happy.
Tweet at me or send me a facebook massage
*** BONUS ***
a party invite for you…
What a Supermodel Can Teach a Harvard MBA
If you liked this…
Larry’s mentor Mark McCormack wrote this in 1983. His own book came out 09-09-09. It is called ‘What They Don’t Teach You At Stanford Business School‘
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This post was drafted in an hour and needs your edits… email me if you see a spelling or grammatical error(s)… larry@larrychiang com
Larry Chiang started his first company UCMS in college. He mimicked his mentor, Mark McCormack, founder of IMG who wrote the book, “What They Don’t Teach You at Harvard Business School”. Chiang is a keynote speaker and bestselling author and spoke at Congress and World Bank.
Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on hold like a Scottsdale Arizona customer service rep. If you email him, be sure to include your cell number in the subject line. If you want him to email you his new articles…, ask him in an email 
You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog
