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In The Media

Innovating Sonar and Location Based Networking State of the Industry

by Larry Chiang on November 20, 2013

By Larry Chiang
A sales pitch I hear as an owner of a small business = “I’m in your HQ’s neighborhood. Stop by?!”
Heck noes, you can’t sit with me
GPS based, social networking apps do and replicate that exact bad dynamic. Highlight and Sonar and FourSquare broadcast locations and check-ins. My point of view: IT’S A BAD SOLUTION SEARCHING FOR A PROBLEM. 
For example, at the Dream Force conference by SalesForce Inc few used check-ins to meet new people. Primarily, attendees are just using it to document cool parties they attended, post a snippet and maybe upload a pic. 
Dream Force attendees weren’t using GPS to network! What’s condemning and damning is
– DreamForce is an audience that’s super tech savvy
– Sales Force attracted 140k attendees who are actually open to innovation in lead generation. They’re open to being sold
– The attendees of DreamForce used basic tools: text. Email. Light twitter. No fb Fanpage. Zero Highlight. Min viable 4 square check-ins. 
For time constraints, I’ll limit the case studies to one as I transition to a transparent solution I’m myself attempting to execute and solve for myself
Read what I am going to do here, below, because you have heard of the legendary stuff I have done. I’ll document below orchestrating existing things. I plan on DJ-ing tech tools that you know in a method, technique and manner like a music mash-up
Note: There will be nothing to buy. I sound sales-ie because I’m selling my mentors ideas for u to adopt
Larry Chiang (@LarryChiang)
An exercise is using WordPress to network with people to ping u. And u ping back #LarryChiangSonar flip.it/39xQf

Download nothing. 

-1- An app-less App
I would call it a “Hashtag App” because why ask a consumer for a download when the re-open rate is ~{<4%}?!
For example, on a lark, I created #LarryChiangSonar. The idea is to solve a problem: SXSW is expensive. The hashtag-app, #LarryChiangSonar, is augmented by email and SMS. Obviously, #LarryChiangSonar requires a twitter account

App-less app is built inside of a hashtag so that I show a lot of value via pinging and pinging back. If I were you, I’d show a lot of value before I ask for a download. Provide that value via hashtag/email/SMS
-2- Setting an intention
Use wordpress
What is your intention at sxsw interactive.
What is your intention at Sundance.
What is your intention at TED in Vancouver.
State that intention on wordpress. Then uplink the link to twitter and include the hashtag #LarryChiangSonar

In the #LarryChiangSonar, I will amplify your sonar signal. It helps if you add the hashtag #SXSW. All together now, {LINK + #LarryChiangSonar + #DF13}

DF13 is the conference, btw. Or #SXSW

In short, you’re leveraging existing tech of wordpress SMS email and hashtags to pretty much make any goal super easy because you’re engineering up momentum (more at #EUTWMPPM engineering up tidal wave momentum perpetual promotion machine)
-3- Who or what cause does it help besides you (#CAT)
You’ll be powerful after #LarryChiangSonar, so what is your CAT (consumer advocacy truth). Your community will hate your power and influence. There are numerous cautionary tales of startups who rose fast and then they never ping back. Find a C.A.T.

Text me what it is. 

Or better yet, tweet it at me
-4- Who are you pining for
Pine is when you yearn for something or someone to meet. I’ll help you connect with that. 
So text me or tweet me #LarryChiangSonar

See a pattern here?! I’m sending you this signal in the hopes of you ping me back 
-5- Be even more specific. 
Goodness don’t ask for a coffee. Or to stop by my neighborhood office HQ. be socializingly specific. 
-6- A hashtag within a hashtag
#LarryChiangSonar is inside of #SXSW. TWO HASHTAGS + a wordpress bit.ly link with 5 words describing u. 
The two hashtags are your hashtag plus the conference hashtag. 
-7- Switching frequency
Frequency in megahertz not frequency in repetition pattern. Planes flying from departure city to goal city switch frequency all-the-time. 
This ‘sonar’ parallel solves an airplane flying out of range.  Remember, I am knowledge activating sonar and #LarryChiangSonar to encourage you to execute

Tweet me right now. 

I’m encouraging you to understand frequency by starting on the Larry Chiang Frequency. And later getting a better mentor who will broadcast on a frequency closer to your DESTINATION. 

WHAT you the newbie engineer do realize is that me and my immaturity help you with the first 17 steps 

Get a Twittr account and tweet “#LarryChiangSonar”

As Sean Connery said in, “HUNT FOR RED OCTOBER”, one PING only.

You will give away your position, Yes. Yes you’re living in your parents basement in West Van. I’ll SonarLikePlancast sonar guide you to sxsw and then into a downtown Vancouver condo 720 square feet (who knows how many square meters?? I’m American bitchezz!!)
-8- A hashtag augmenting your franchise
For example I took a class and just stuck around after to teach
The hashtag #engr145
ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole 
It moves you to the right on the entrepreneur bell curve 
It augments the Larry Chiang franchise. Don’t hate me
Be me. 
END ALWAYS ON COLUMN
tony and nicole, I’ll send you artwork
CEO of Duck9
Stanford University Entrepreneur in Residence, Emeritus
Duck9 = “Deep Underground Credit Knowledge” 9
125 University Avenue/ 100
Palo Alto CA 94301
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)
****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”
Read my last 10 tweets at http://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14
52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering
Emergency swings and cutting deals as an 9 year old
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