|Have more questions? Text (650) 566-9600 or (650) 283-8008
Financial Services Marketing Summit
Questions/Answers via text message haven't been edited. The last four numbers have been deleted for privacy.
Question from 917-749-xxxx : Kasina.com
Question from 646-408-xxxx : Netbanker
Answer : Thx
Question from 917-544-xxxx : Blog: Nytimes.com
Answer : Thx
Question from 917-716-xxxx : Gawker
Answer : thx! It's Nick Denton's blog who also was at iMedia in San Diego
Question from 646-470-xxxx : Finserv
Answer : Thx
Question from 908-723-xxxx : OpusResearch.net
Answer : Thx
Question from 917-604-xxxx : Can you list your favorite blogs?
Answer : I like PaymentsNews, iMediaConnection, Adtech, MarketingSherpa and others
Question from 585-820-xxxx : How much credibility do blogs really have...aren't most just read by the authors?
Our efforts to reach out center around what their problems were and luring them in with premiums, then Second Stage Premiums SSP and then ‘tricking' them into doing well for themselves with our CAT (consumer advocate truth) educational materials
Question from 404-438-xxxx : What kind of mobile marketing do u utilize for ur program? How do u get legal on board and who dictates best practices?
Answer : Getting legal on board for anything is an all day conference topic in its own right. I'd go at it in five stages
Question from 646-408-xxxx : How do u leverage Facebook?
Answer : Right now we don't buy media on Facebook as we leverage traffic on campus. We don't rule out buying Facebook media in the very near future.
Question from 847-757-xxxx : What methods do you find as the best for communicating with college students? Email, sms, social networking sites?
Answer : This is a loaded question. We allow students to pull information instead of pushing them. If there are new ideas we'd like to present, we do so using peer to peer marketing. I'll post an article about this within two weeks of this event. If you'd like a copy, email me at email@example.com
Answer : Card issuers only pay per properly filled out application. Card issuers don't pay for contestant entries, outbound text messages or to sponsor Credit Strategies Seminars.
Answer : we make money doing lead generation. Our database of students and recent graduates has certain FICO scores. Their offers get loaded up as a text link on a page they see when they log in.
Question from 917-716-xxxx : how do you assure the phone numbers are real?
Question from 917-204-xxxx : How can mentorship marketing be done effectively online?
Question from 646-408-xxxx : Right..make your service an app
Answer : Advertisers at the bleeding edge are starting to explore Facebook apps (short for applications). These apps leverage the user base already on Facebook to perform company specific services while simultaneously being socially shared amongst Facebook friends. Some popular ones include, "where in the world I've been", "Rock You" and "Slide".
Question from 310-713-xxxx : Will college students continue to simultaneously consume media when they graduate or is continued partial media attention just a phase?
Answer : college students will stay habitual multi-taskers even after they graduate. Fresh graduates multi-task not only when someone else is talking, but also when they're talking. We ran focus groups that showed working IQs fell 20-35 points when the subjects were consuming media from multiple channels. Reading speeds were decimated and comprehension of new material was near nil.
Question from 208-340-xxxx : Is it feasible to develop strategies to monetize social network sites? And if so what are the key factors?
Answer : If I knew, I'd be rich… but I do think monetization of social networking sites boils down to
a) Is your message easy enough to repeated by a drunken sophomore on a Saturday afternoon? If it isn't and compelling, make it better AND simplify it!
b) Design a campaign that has second stage premiums (SSP)
c) Activate you're branding by attempting SSP, SSG and aligning with a CAT to drive email/cell phone number collection
Question from 206-828-xxxx : How would you spend $500k to promote new printer offering for students?
Answer : I'd do a contest live on campus with the majority of funds. I'd sponsor sophomore women groups at Barron's rank 2-6 schools with picture confirmation that my logo was on the back of a t-shirt. I'd "pay" students an SSP (second stage premium) if they loaded my logo up on their facebook page. I'd promote an entrepreneur contest that pits upstarts from one campus against another. I'd do a Spring Break promo where students would "Print Money": i.e. Use the new printer to print out pizza coupons on red paper for local FREE slices of pizza. Basically, as a rule of thumb, I'd take 50% of the budget and allow people to 'win' things and activate my brand around 'winning' and my CAT (consumer advocate truth)
** QUESTIONS END **
Larry Chiang -"Treasure Map of Lead Generation"
Read Q&A from the session October 18, 2007