{"id":10074,"date":"2017-04-14T11:56:29","date_gmt":"2017-04-14T15:56:29","guid":{"rendered":"https:\/\/www.duck9.com\/?p=10074"},"modified":"2017-04-14T18:43:27","modified_gmt":"2017-04-14T22:43:27","slug":"engineering-selling-and-why-buyers-buy","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/engineering-selling-and-why-buyers-buy\/","title":{"rendered":"Engineering, Selling And Why Buyers Buy"},"content":{"rendered":"
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By Larry Chiang<\/div>\n
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“Why buyers buy“. #jtbd<\/a><\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nKrish (@TheUpstartGuy<\/a>)<\/b><\/td>\n<\/tr>\n
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4\/6\/17, 6:32 AM<\/font><\/a><\/div>\n
Without understanding the context of purchase I overengineer the product to meet standards that the user doesn’t value – @bmoesta<\/a> @chriscbs<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/td>\nAlan Klement (@alanklement<\/a>)<\/b><\/td>\n<\/tr>\n
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4\/6\/17, 11:38 AM<\/a><\/div>\n
@TheUpstartGuy<\/a> @bmoesta<\/a> @chriscbs<\/a> The value in context of purchase = understanding the hiring process: how did customer construct the idea of “this is valuable to me”. #jtbd<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&sns=em<\/a><\/span><\/div>\n

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https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&sns=em<\/a><\/span><\/div>\n

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By Larry Chiang “Why buyers buy“. #jtbd Krish (@TheUpstartGuy) 4\/6\/17, 6:32 AM Without understanding the context of purchase I overengineer the product to meet standards that the user doesn’t value – @bmoesta @chriscbs Alan Klement (@alanklement) 4\/6\/17, 11:38 AM @TheUpstartGuy @bmoesta @chriscbs The value in context of purchase = understanding the hiring process: how did customer construct the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,7],"tags":[],"class_list":["post-10074","post","type-post","status-publish","format-standard","hentry","category-sales-distribution-selling-promotion-skills-stanford-engineering","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/10074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=10074"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/10074\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=10074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=10074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=10074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}