{"id":10157,"date":"2017-04-25T21:18:10","date_gmt":"2017-04-26T01:18:10","guid":{"rendered":"https:\/\/www.duck9.com\/?p=10157"},"modified":"2017-04-25T22:10:15","modified_gmt":"2017-04-26T02:10:15","slug":"mike-boysen-asks-what-shortlist-of-solutions-people-will-purchase-jtbd","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/mike-boysen-asks-what-shortlist-of-solutions-people-will-purchase-jtbd\/","title":{"rendered":"Mike Boysen Asks “What shortlist of solutions people will purchase?” #JTBD"},"content":{"rendered":"
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By Larry Chiang<\/div>\n
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Jobs To Be Done.  #JTBD<\/a> is more complicated than a Miami Vice movie drug deal no one brings the money or the product.<\/span><\/div>\n
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Did you bring the product?<\/div>\n
NO, but it’s close.<\/div>\n
Did you bring the money?<\/div>\n
NO, but it’s at the bank ready to be wired.<\/div>\n
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Okay, drug deal might be over-the-top, but how about an eBay dealings like on eBay or  #GirlBoss<\/a><\/span><\/div>\n
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Plot spoiler: Sophia sells that jacket for way more than what she paid ($9)<\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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4\/22\/17, 8:35 PM<\/font><\/a><\/div>\n
Episode 4; Season 1, #GirlBoss<\/a>. Doing customer service on an eBay customer who kinda committed fraud\/lied a li’l pic.twitter.com\/JtJBAJdFAJ<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n<\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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4\/23\/17, 1:07 PM<\/font><\/a><\/div>\n
Like a #JTBD<\/a> process of making a customer happy, it’s revealed that the mom spilled Diet Coke on wedding dress. #cs183cs<\/a>
\n#girlBoss<\/a> twitter.com\/larrychiang\/st\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n\n\n\n\n
<\/td>\nMike Boysen 👨\u200d🔧 (@mikeboysen<\/a>)<\/b><\/td>\n<\/tr>\n
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4\/25\/17, 5:09 PM<\/a><\/div>\n
Is the #JTBD<\/a> to make someone happy? Give me the shortlist of solutions people will purchase. twitter.com\/LarryChiang\/st\u2026<\/span><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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JTBD<\/a> shortlist of solutions people will purchase: <\/span><\/font><\/div>\n
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– Real results<\/p>\n<\/div>\n

– Perceived results<\/div>\n
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– Change in service (levels)<\/div>\n
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– Change in forward deployed engineering levels. <\/div>\n
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– CHANGE in Manager. <\/div>\n
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– Second Supplier Providing Better Service<\/div>\n
Fixing a problem they caused (see Diet Coke spilling on the eBay wedding dress Episode 4; Season 1, #GirlBoss<\/a><\/span><\/div>\n
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– Helping them write the RFP<\/div>\n
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– Riskless trials using #OneWayLetterOfIntent<\/div>\n
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– Riskless agreements using #InternalEscrow<\/div>\n
Be a vacation.<\/div>\n
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– “This whole deal pays for itself with ____”<\/p>\n<\/div>\n

And my favorite  #JTBD<\/a> “hack”<\/span><\/div>\n
-“How To Do What Duck9 Does for Credit Card Bankcard Underwriting Without Having to Hire Duck9 or #LarryChiang<\/i>“<\/div>\n
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Let us tackle this list in reverse chronological order. <\/div>\n
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How To Do What Duck9 Does for Credit Card Bankcard Underwriting Without Having to Hire Duck9 or #LarryChiang <\/i><\/div>\n
is meant to do what a Slideshare slide Deck was engineered to do. Sell. Before a sale is made an idea needs to form. The entire deck relies on this truth: Ideas are useless, execution is everything.<\/span><\/div>\n

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The idea. <\/span><\/div>\n

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“Goodness this slide deck, <\/span>How To Do What Duck9 Does for Credit Card Bankcard Underwriting Without Having to Hire Duck9 or #LarryChiang <\/i>was awesome but why write 5 RFP PDF’s when we can just have Duck9 or <\/span>#LarryChiang <\/i>do it. <\/span><\/div>\n

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The execution.<\/span><\/div>\n

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You let your secrets get ironed out and presented in a slidedeck. You invite people to attempt to reverse engineer your #ThirdPartyDataVerification and #CellphoneNumberUnderwriting. Duct taping together a ham radio strung API is not for the feint of heart. <\/span><\/div>\n

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Better to buy. <\/span><\/div>\n
Better than better is buying on behalf of your Fortune 500’s #JTBD<\/a> effort without a contract…. this leads to <\/span><\/div>\n

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Riskless agreements using #InternalEscrow<\/span><\/div>\n
Be a vacation!<\/span><\/div>\n<\/div>\n

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Jobs To Be Done<\/a> but without getting legal involved. If you have a <\/font>JTBD<\/a> doing a contract takes forever. Plus, are those vendors really even incorporated? Right now, it’s just Woo, Tang and Chiang. Well, that’s where <\/font>#InternalEscrow comes in. Wang, Tang & Chiang do the work first. <\/span><\/div>\n

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Get paid later. #InternalEscrow is where the money gets set aside in a legal entity the Fortune 500 company controls. When 17 of 35 steps get done…, half the money comes out of #InternalEscrow. <\/span><\/div>\n

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What 17 of What 35 steps!?<\/span><\/div>\n
Risk-less trials using #OneWayLetterOfIntent<\/span><\/div>\n

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So, #OneWayLetterOfIntent is where Wu, Tang and Chang draft a #OneWayLetterOfIntent. The #OneWayLetterOfIntent has ~35 steps. The Fortune 500 is on the hook to pay zero. Together  Woo, Tang and Chiang and the Fortune 500 can addendum the 35 terms on the #OneWayLetterOfIntent. But the burden of execution rests with the Client (Fortune 500 co that risk adverse.<\/span><\/div>\n

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Consult your WSGR attorney about what #OneWayLetterOfIntent can work for you. <\/span><\/div>\n

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https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&sns=em<\/a><\/span><\/div>\n

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https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&sns=em<\/a><\/span><\/div>\n

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By Larry Chiang Jobs To Be Done.  #JTBD is more complicated than a Miami Vice movie drug deal no one brings the money or the product. Did you bring the product? NO, but it’s close. Did you bring the money? NO, but it’s at the bank ready to be wired. Okay, drug deal might be over-the-top, but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-10157","post","type-post","status-publish","format-standard","hentry","category-sales-distribution-selling-promotion-skills-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/10157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=10157"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/10157\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=10157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=10157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=10157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}