{"id":10263,"date":"2017-05-04T17:18:18","date_gmt":"2017-05-04T21:18:18","guid":{"rendered":"https:\/\/www.duck9.com\/?p=10263"},"modified":"2017-05-19T13:23:53","modified_gmt":"2017-05-19T17:23:53","slug":"jobs-to-be-done-facing-buyers-who-are-liars","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/jobs-to-be-done-facing-buyers-who-are-liars\/","title":{"rendered":"Jobs To Be Done Facing Buyers Who Are Liars"},"content":{"rendered":"
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By Larry Chiang<\/div>\n
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What makes Jobs To Be Done<\/b> tough is that buyers are liars<\/i>.\u00a0At\u00a0#BoP17<\/a>, Bob Moesta said, “As much as they say they want it, it doesn’t mean they’re going to buy it. That’s part of the lie.”\u00a0<\/span><\/div>\n
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\u00a0#BoP17<\/a>\u00a0Bank On Purpose (view from 5th Floor at 98 San Jacinto, Four Seasons Hotel<\/span><\/div>\n
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<\/td>\nJim Young (@PreciselyJim<\/a>)<\/b><\/td>\n<\/tr>\n
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5\/4\/17, 9:22 AM<\/a><\/div>\n
“As much as they say they want it, it doesn’t mean they’re going to buy it. That’s part of the lie.” @bmoesta<\/a> #BoP17<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Use “contrast”.<\/div>\n
\u00a0Bob Moesta (@bmoesta)<\/div>\n
5\/17\/17, 6:48 AM<\/div>\n
Uncover #JTBD – then Use contrast to drive prototyping (rather than preference) to create understanding to make critical trade-off decisions<\/div>\n
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By Larry Chiang What makes Jobs To Be Done tough is that buyers are liars.\u00a0At\u00a0#BoP17, Bob Moesta said, “As much as they say they want it, it doesn’t mean they’re going to buy it. That’s part of the lie.”\u00a0 \u00a0#BoP17\u00a0Bank On Purpose (view from 5th Floor at 98 San Jacinto, Four Seasons Hotel Jim Young […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,7],"tags":[],"class_list":["post-10263","post","type-post","status-publish","format-standard","hentry","category-sales-distribution-selling-promotion-skills-stanford-engineering","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/10263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=10263"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/10263\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=10263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=10263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=10263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}