{"id":10359,"date":"2017-05-11T01:35:57","date_gmt":"2017-05-11T05:35:57","guid":{"rendered":"https:\/\/www.duck9.com\/?p=10359"},"modified":"2017-05-11T02:18:52","modified_gmt":"2017-05-11T06:18:52","slug":"brand-project-you","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/brand-project-you\/","title":{"rendered":"Brand Project, You"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/RG2CNeMUrlg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<strong>Larry Chiang googles class numbers to extrapolates GSB agendas. He has a JBA (Jedi in Business Administration) and after a Harvard Law School event, Harvard Business School&#8217;s HARBUS wrote: \u201c<a href=\"https:\/\/www.harbus.org\/2009\/What-They-Dont-Teach-4531\/\" target=\"_blank\">What They Don\u2019t Teach You at Stanford Business School<\/a>\u201c. He taught an entrepreneurship class at Stanford University as an EIR (Entrepreneur in Residence) by getting undergrads to guest lecture.<br \/>\n<\/strong><\/p>\n<p><strong><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/wp-content\/uploads\/2011\/12\/cropped-head-shot-no-smile.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-743\" title=\"Larry-Chiang\" src=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/wp-content\/uploads\/2011\/12\/cropped-head-shot-no-smile.jpg\" alt=\"Larry Chiang\" width=\"150\" height=\"150\" \/><\/a>PALO ALTO, CALIF.<\/strong><\/p>\n<p>By <a href=\"https:\/\/web.archive.org\/web\/20100201040226\/https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\" target=\"_blank\"><strong>Larry Chiang<\/strong><\/a><\/p>\n<p>Working as an engineering intern, it is critical to begin to build your personal brand. Here are notes from #GSBBEN585. Its an excellent looking class called &#8220;<strong>Project You<\/strong>&#8220;: Building and Extending your Personal Brand (Spring; 7 classes; waitlist is at 28)<\/p>\n<p>Read about how an instructor and guest lecturer reached out to my friend Tony Hsieh on Poets and Quants<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/Just_Kate\">@Just_Kate<\/a> <a href=\"https:\/\/twitter.com\/women2\">@women2<\/a> cold networking; <a href=\"https:\/\/twitter.com\/TonyHsieh\">@tonyHsieh<\/a> + <a href=\"https:\/\/twitter.com\/tyrabanks\">@tyraBanks<\/a> <a href=\"https:\/\/t.co\/NMGV4DItDp\">https:\/\/t.co\/NMGV4DItDp<\/a><a href=\"https:\/\/twitter.com\/hashtag\/GSBGEN585?src=hash\">#GSBGEN585<\/a><a href=\"https:\/\/t.co\/Nc5O6al2EE\">https:\/\/t.co\/Nc5O6al2EE<\/a><\/p>\n<p>&mdash; Larry Chiang (@LarryChiang) <a href=\"https:\/\/twitter.com\/LarryChiang\/status\/862531984752484352\">May 11, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<a href=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2017\/05\/tyra-banks-gsb-ben-585-Brand-project-you.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10360\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2017\/05\/tyra-banks-gsb-ben-585-Brand-project-you-1024x768.jpg\" alt=\"tyra-banks-gsb-ben-585-Brand-project-you-allison-kluger\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2017\/05\/tyra-banks-gsb-ben-585-Brand-project-you-1024x768.jpg 1024w, https:\/\/www.duck9.com\/wp-content\/uploads\/2017\/05\/tyra-banks-gsb-ben-585-Brand-project-you-300x225.jpg 300w, https:\/\/www.duck9.com\/wp-content\/uploads\/2017\/05\/tyra-banks-gsb-ben-585-Brand-project-you-768x576.jpg 768w, https:\/\/www.duck9.com\/wp-content\/uploads\/2017\/05\/tyra-banks-gsb-ben-585-Brand-project-you.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Graduate School of Business Lecturer, Allison Kluger<br \/>\n#GSBBEN585 Co-Lecturer, Tyra Banks, Supermodel, Entrepreneur, and CEO, will lead this #BrandProjectYou class.<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-cards=\"hidden\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/SarahAsmaro\">@SarahAsmaro<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GSBBEN585?src=hash\">#GSBBEN585<\/a><a href=\"https:\/\/twitter.com\/hashtag\/BrandProjectYou?src=hash\">#BrandProjectYou<\/a><br \/>\nI would &#8216;cold email&#8217; as per her Poets and Quants 2016 piece <a href=\"https:\/\/t.co\/efQ8sZtzGm\">https:\/\/t.co\/efQ8sZtzGm<\/a> <a href=\"https:\/\/t.co\/tT4IcEeyFP\">https:\/\/t.co\/tT4IcEeyFP<\/a> <a href=\"https:\/\/t.co\/4Ib0Se1HZZ\">pic.twitter.com\/4Ib0Se1HZZ<\/a><\/p>\n<p>\u2014 Larry Chiang (@LarryChiang) <a href=\"https:\/\/twitter.com\/LarryChiang\/status\/862535164022276097\">May 11, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>This class will be a highly interactive learning environment with image transformations, live broadcasting of presentations at a television station, live streaming of portions of the class on Facebook Live, and YouTube recordings of presentations.<\/p>\n<blockquote class=\"twitter-tweet\" data-cards=\"hidden\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/tsmkevin815\">@tsmkevin815<\/a> ask for the slides to be released from <a href=\"https:\/\/twitter.com\/hashtag\/BrandProjectYou?src=hash\">#BrandProjectYou<\/a><a href=\"https:\/\/twitter.com\/hashtag\/GSBGEN585?src=hash\">#GSBGEN585<\/a> <a href=\"https:\/\/t.co\/7s3NcFEe0d\">pic.twitter.com\/7s3NcFEe0d<\/a><\/p>\n<p>\u2014 Larry Chiang (@LarryChiang) <a href=\"https:\/\/twitter.com\/LarryChiang\/status\/862534189727440896\">May 11, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nClass participation and interactive class activities are part of the expected assignments.<\/p>\n<p>The class culminates with the students sharing their honed personal brand to the public via three viable platforms (Facebook Live, local television, YouTube) to jump-start their personal brand extension. A 1 minute : 00 second original iPhone (or similar device) video stating &#8220;Who you are, what your personal brand is, and why this class would be impactful for you?&#8221; will be a mandatory requirement before Class #1.<\/p>\n<p>Once you get accepted, there is no option to drop out as there is a mandatory short survey that needs to be completed a week before class one. If you do not want your image broadcast across multiple platforms, this is not the class for you. There is also a mandatory additional class to broadcast final projects live from KMVT television station on Thursday, May 18th, 6-9pm <em>Do not apply for this class if you cannot make this, or any of the other 6 classes. If you can commit to these 7 classes, you will have a dynamic, transformational, highly interactive experience in which your personal brand will get seen by the public.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Engineers will be entering the workforce needing to know and understand how to assess, create, broadcast, and maintain their personal brand.#<\/p>\n<p>The hashtag #BrandProjectYou will help people who read this on twitter execute:<\/p>\n<p>&#8211; What is a safe start to publicizing your career (which is just starting)<\/p>\n<p>&#8211; What is a risk mitigating personal brand?<\/p>\n<p>&#8211; and how can it be unleashed as a valuable, competitive advantage?<\/p>\n<p>&#8211; Why do you need a personal brand? How do you differentiate yourself and create a brand identity and strategy?<\/p>\n<p>&#8211; How do you use social and traditional media to enhance your brand effectively as well as measure the metrics of social media responses?<\/p>\n<p>&#8211; And how do you know when to pivot and evolve your brand for sustainability?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang googles class numbers to extrapolates GSB agendas. He has a JBA (Jedi in Business Administration) and after a Harvard Law School event, Harvard Business School&#8217;s HARBUS wrote: \u201cWhat They Don\u2019t Teach You at Stanford Business School\u201c. He taught an entrepreneurship class at Stanford University as an EIR (Entrepreneur in Residence) by getting undergrads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,7],"tags":[],"class_list":["post-10359","post","type-post","status-publish","format-standard","hentry","category-jobapreneur","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/10359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=10359"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/10359\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=10359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=10359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=10359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}