By Larry Chiang<\/p>\n
As a small business founder, I hear this advice<\/p>\n
“Humanize your brand and connect with a personal story”<\/p>\n
Lyn Graft (LG) (@LynGraft) 1\/4\/13 8:14 AM \u201cHow to Tell Your Company’s Story…give your brand (& startup) a human story\u201d by @Nadiagoodman bit.ly\/VA6jIZ<\/p>\n
Well, while there is an entrepreneur story, the personal story is not one I will stoop to conjure up.<\/p>\n
Here are the components of what I should do versus really did.<\/p>\n
-1- Concoct how I used to have bad credit and created Duck9 to help college students with getting good credit. Me and my mentor hacked the Fair Isaac credit score algorithm.<\/p>\n
-2- Talk at the 5th grade level<\/p>\n
The problem is that credit FICO prep is not a 10 year olds problem. Its a 30 year olds problem.<\/p>\n
It’s a 30 year olds problem that you HAVE TO SOLVE before you’re 30. It’s a 30 year olds problem that you CAN solve while you’re in college. I’m pattern replicating John Wooden. He was a perennial NCAA championship coach. His method to getting legendary results with a dozen championships was to cram 30 year-olds basketball IQ into sophomores and third-year junior UNDERGRADS’ brain.<\/p>\n
Wooden didn’t do it talking below them. He did it taking them to the next next level while they were in college as a student.<\/p>\n
-3- The Duck9 story has 24 irrefutable details that are all critical. Credit is loaded with urban myths.<\/p>\n
Duck9 is an acronym that stands for Deep Underground Credit Knowledge. It has a “9” in it because it’s double entendre. 9 is a credit industry insider secret credit code. So you want to “Duck 9’s” like avoid 9’s on your credit report.<\/p>\n
The opposite of 9 is a “1” A one is an on time payment.<\/p>\n
I update social media status at 11:11. It reminds me to remind others that 24 ones in a row is 24 months of paying a li’l bit on-time every month gets you to a FICO over 700 as a college student undergrad.<\/p>\n
As a college student undergrad… ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole<\/p>\n
It moves you to the right on the entrepreneur bell curve<\/p>\n
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CEO of Duck9 Stanford University Entrepreneur in Residence, Emeritus<\/p>\n
Duck9 = “Deep Underground Credit Knowledge” 9 125 University Avenue\/ 100 Palo Alto CA 94301 https:\/\/www.duck9.com\/ass<\/a> 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)<\/p>\n **************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a> CNN Video Channel: https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/p>\n Read my last 10 tweets at https:\/\/www.Twitter.com\/LarryChiang<\/a><\/p>\n Author, NY Times Bestseller https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/p>\n “What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14<\/p>\n