{"id":114,"date":"2011-05-09T23:13:47","date_gmt":"2011-05-10T03:13:47","guid":{"rendered":"https:\/\/www.duck9.com\/?p=114"},"modified":"2011-05-09T23:13:47","modified_gmt":"2011-05-10T03:13:47","slug":"how-to-get-a-law-passed-for-217","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/how-to-get-a-law-passed-for-217\/","title":{"rendered":"How to Get a Law Passed for $217"},"content":{"rendered":"<p>Larry Chiang writes about entrepreneurship and pre-entrepreneurship.    He edits the Bloomberg BusinessWeek channel \u201cWhat They Don\u2019t Teach You    at Business School\u201d. He got rich, tier-one VCs to pay to pitch entrepreneurs.<\/p>\n<p>After Chiang\u2019s Harvard Law keynote, Harvard Business wrote: \u201c<a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/2011\/04\/25\/what-they-don%E2%80%99t-teach-you-at-stanford-business-school-at-harvard\/\" target=\"_blank\">What They Don\u2019t Teach You at Stanford Business School<\/a>\u201c (the same title as his NY Times bestseller). If you read his scandalously awesome \u201c<a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/2009\/12\/11\/what-a-supermodel-can-teach-a-stanford-mba\/\" target=\"_blank\">What a Supermodel Can Teach a Stanford MBA<\/a>\u201d and \u201c<a href=\"https:\/\/gigaom.com\/2008\/02\/21\/howtoworktheroom\/\" target=\"_blank\">How to Get Man-Charm<\/a>\u201d, you will like his latest post that helps you get more done in Congress than Eddie Murphy in &#8220;Distinguished Gentleman&#8221;. The post is called:<\/p>\n<p>How to Get a Law Passed for $217<\/p>\n<table cellpadding=\"20\" width=\"100\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><a href=\"https:\/\/www.whattheydontteachyouatstanfordbusinessschool.com\/\"><img loading=\"lazy\" decoding=\"async\" title=\"cropped-head-shot1\" src=\"https:\/\/bub.blicio.us\/wp-content\/uploads\/2010\/03\/cropped-head-shot1.jpg\" alt=\"\" width=\"96\" height=\"96\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>By <a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\" target=\"_blank\">Larry Chiang<\/a><\/p>\n<p>PALO ALTO &#8212; CALIFORNIA <\/p>\n<p>Newsflash: I am Chinese.<\/p>\n<p>As a man from China (vis a via New York), I am known by my fellow yellow brothers as THE chinaman. Chinese people get a lot done for very little money. As I tried to stay true to my heritage that includes railroad workers, I get a lot done with very, very little.<\/p>\n<p>My critics claim it was my supermodel good looks or my 6&#8242; 5&#8243;, 222 lb stature. Maybe,&#8230; but I pile on fundamental Chinaman skillz with dirty, dirty street smarts and a dash of hustle.<\/p>\n<p>You see, I am a bit of an expert at that because I launched a book from the supermodel runway*<\/p>\n<p>I also coached entrepreneurs to launch at the most intensely competitive tech conference (sxsw) for less than 1k. Google &#8220;How to Launch at SxSW&#8221;.<\/p>\n<p>Enough preamble&#8230;, I got the CARD Act passed for $217.\u00a0 It\u00a0 is the credit card CARD Act that even has a page and a half specifically referring to the Duck9 business model. It put every competitor of Duck9 and United College Marketing Services under and out of business. Legendary.<\/p>\n<p>How did I get the CARD Act passed for less than the cost of two oil changes??<\/p>\n<p>(Nope, it is NOT <a href=\"https:\/\/www.quora.com\/Larry-Chiang\" target=\"_blank\">on Quora<\/a> biatches. Yes I waited two years because I didn&#8217;t believe it and thought there would be fall-out)<\/p>\n<p>Here is exactly how I engineered this law getting passed for $217:<\/p>\n<p>1)  Blog.<\/p>\n<p>I do something that no other credit industry executive does. I blog. By industry exec, I qualify it by saying &#8220;surpass the $100mm revenue mark.<\/p>\n<p>Every time I say this, people say &#8220;mint dot com&#8221;<\/p>\n<p>Well, last time I checked, Mint has well south of $1mm revenue. Total<\/p>\n<p>2) I blogged some more.<\/p>\n<p>You can go on and write credit policy position papers and create white papers until you&#8217;re blue in the face but there is one source of information: Google. Google loves blogs.<\/p>\n<p>I even wrote a book on credit: Life, Liberty and the Pursuit of Personal Intellectual Property. Zero effect. But blogging works<\/p>\n<p>I also blog at GigaOm, TechCrunch, VentureBeat. And BusinessWeek.<\/p>\n<p>3) I kissed a lot of ASS<\/p>\n<p>4) I Sprinkled Mentorship Into the Lobbying Process <\/p>\n<p>5) We did a lot of media.<\/p>\n<p>Media loves a supermodel that talks good. Me talk pretty on the TEE VEE <a href=\"https:\/\/www.duck9.com\/about\/press\/\" target=\"_blank\">here here here and here<\/a>.<\/p>\n<p>6) Align and Find a Parade Versus Starting One<\/p>\n<p>My mentor talked about the perils of fighting city hall. I listened.<\/p>\n<p>As founder of the largest company that sold credit cards to college students, I could have easily allocated resources to preserve the old rules. We were already winning at the old rules and I wanted to make sure we kept winning. The &#8216;parade&#8217; of anti-credit card sentiment was rising. Plus, I was having to choke down the lies that the banks were telling people Re: junk fee justification.<\/p>\n<p>The parade was going and we decided to lead.<\/p>\n<p>7) Mimic Jesus and Make the Devil Jealous<\/p>\n<p>Jesus did the whole servant leader thing pretty well.<\/p>\n<p>I offered to be the assistant to anyone who was willing to listen. Our <a href=\"https:\/\/www.ucms.com\/government.html\" target=\"_blank\">government affairs<\/a> push was aggressive. The data pointed towards simple conclusions that credit card debt was causing college students to have to work more and <a href=\"https:\/\/www.duck9.com\/College-Student-Drop-Out-Rates.htm\" target=\"_blank\">sometimes drop out<\/a>.<\/p>\n<p>-8- Take a Page Out of &#8220;Bartle&#8217;s and James&#8221;<\/p>\n<p>Gallo wine saw wine cooler as a significant threat to wine sales. In reaction, it launched two retards named Bartle and James. They bought a bazillion ads. They marketed it as a separate company apart of the 3B gallo wine. They sold a ton of wine coolers.<\/p>\n<p>We were UCMS and we started &#8220;duck9&#8242;<br \/>UCMS = United C0llege Marketing Services<br \/>Duck9 is Digial Underground Credit Knowledge<\/p>\n<p>We changed it to Deep when everyone mis-spoke it.<br \/>I was the lead retard<\/p>\n<p>It has the double entendre of ducking 9. 9s are credit industry code for charge-offs. If you don&#8217;t know what a charge-off is, you&#8217;re not in the credit industry.<\/p>\n<p>-9- Host AfterParties<\/p>\n<p>You can host an afterparty for little or no money. Tactically, here is <a href=\"https:\/\/techcrunch.com\/2009\/03\/31\/guest-post-hack-an-afterparty-an-exercise-in-entrepreneurship\/\" target=\"_blank\">how<\/a>. AfterParties build your rolodex while giving your platform a chance to shine. I chinkied up a party at NCAA, Sundance, SXSW, TED.<\/p>\n<p>I am not linking to them but if you google larry chiang (fill in blank with one of the above) afterparty, you will see the stuff I assembled.<\/p>\n<p>My next trick will be to introduce a bill that has my name in it, &#8220;Larry Chiang Electronic Credit Score Protection Act&#8221;. But I don&#8217;t want to be dead or in Congress. I want to get this done as a private citizen.<\/p>\n<p>True Story: The paper is mightier than the email<\/p>\n<p><strong>Experian Credit Bureau<\/strong><br \/> PO Box 9556<br \/> Allen TX 75013-9556<\/p>\n<p><strong>Equifax <\/strong><strong>Credit Bureau<\/strong><br \/> PO Box 740256<br \/> Atlanta GA 30374-0256<\/p>\n<p><strong>TransUnion <\/strong><strong>Credit Bureau<\/strong><br \/> P.O. Box 2000<br \/> Chester PA 19022-2000<\/p>\n<p>I will even help you draft the letter.<\/p>\n<p>Email me larry@ d u c k 9<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"&quot;id&quot;:&quot;ep&quot;,&quot;allowfullscreen&quot;:&quot;true&quot;,&quot;allowscriptaccess&quot;:&quot;always&quot;,&quot;bgcolor&quot;:&quot;#FFFFFF&quot;,&quot;src&quot;:&quot;https:\/\/ireport.cnn.com\/themes\/custom\/resources\/cvplayer\/ireport_embed.swf?player=embed&amp;configPath=https:\/\/ireport.cnn.com&amp;playlistId=582159&amp;contentId=582159\/0&amp;&quot;\" src=\"..\/wp-includes\/js\/tinymce\/plugins\/media\/img\/trans.gif\" alt=\"\" width=\"400\" height=\"300\" \/><\/p>\n<p><strong>wanna make me happy.<br \/> Tweet at me or send me a facebook massage<br \/> facebook.com\/<\/strong><\/p>\n<p><strong><a title=\"What A Super Model Can Teach a Harvard MBA About Credit\" href=\"https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit\">What A Super Model Can Teach a Harvard MBA About Credit<\/a><\/strong><img loading=\"lazy\" decoding=\"async\" title=\"&quot;id&quot;:&quot;__sse6277737&quot;,&quot;allowFullScreen&quot;:&quot;true&quot;,&quot;allowScriptAccess&quot;:&quot;always&quot;,&quot;src&quot;:&quot;https:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=lchiang01final-101221121432-phpapp02&amp;stripped_title=what-a-super-model-can-teach-a-harvard-mba-about-credit&amp;userName=larrychiang&quot;,&quot;name&quot;:&quot;__sse6277737&quot;,&quot;allowfullscreen&quot;:&quot;true&quot;\" src=\"..\/wp-includes\/js\/tinymce\/plugins\/media\/img\/trans.gif\" alt=\"\" width=\"425\" height=\"355\" \/><\/p>\n<div id=\"__ss_6277737\">\n<div>View more presentations from me,\u00a0 <a href=\"https:\/\/www.slideshare.net\/larrychiang\">Larry Chiang<\/a>.<\/div>\n<\/div>\n<p>*** BONUS ***<\/p>\n<p>a party invite for you&#8230;:<\/p>\n<div>\n<div><a href=\"https:\/\/www.eventbrite.com\/r\/larrychiang\" target=\"_blank\">Event registration powered by Eventbrite<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/economist.eventbrite.com\/\" target=\"_blank\">What a Supermodel Can Teach a Harvard MBA<\/a><\/p>\n<table cellpadding=\"20\" width=\"271\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"382\"><strong><strong><strong>If you liked this\u2026<\/strong><\/strong><\/strong> <\/p>\n<p>\u00a0<\/p>\n<p><strong><strong><strong> <\/strong><\/strong><\/strong><strong><strong><strong> <\/strong><\/strong><\/strong><strong><strong><strong> <\/strong><\/strong><\/strong><a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"default\" src=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.files.wordpress.com\/2009\/12\/mark-mccormack.jpg\" alt=\"default\" width=\"180\" height=\"240\" \/><\/a><strong><a href=\"https:\/\/twurl.nl\/237lia\" target=\"_blank\"><br \/> <\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/twurl.nl\/237lia\" target=\"_blank\"> <\/a><\/strong><strong><a href=\"https:\/\/twurl.nl\/237lia\" target=\"_blank\"> <\/a><\/strong><\/p>\n<p><strong>Larry\u2019s mentor Mark McCormack wrote this in 1983.<\/strong><strong> His own book came out 09-09-09. It is called \u2018<a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\" target=\"_blank\">What They Don\u2019t Teach You At Stanford Business School<\/a>\u2018<a href=\"https:\/\/twurl.nl\/237lia\" target=\"_blank\"> <\/a><\/strong><\/p>\n<p><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.wordpress.com\/how-to-hack-into-moderating-a-sxsw-panel.htm\" target=\"_blank\"> <\/a><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.wordpress.com\/how-to-hack-into-moderating-a-sxsw-panel.htm\" target=\"_blank\"> <\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>This post was drafted in an hour and needs your edits\u2026 email<br \/> me   if you see a spelling or grammatical error(s)\u2026 larry@duck9<br \/> com<\/strong><\/p>\n<p><strong><strong><strong> <\/strong><\/strong><\/strong><\/p>\n<p><strong><strong><strong> <\/strong><\/strong><\/strong><\/p>\n<p><strong><strong><strong> Larry Chiang started his first company <a href=\"https:\/\/www.ucms.com\/\" target=\"_blank\">UCMS<\/a> in college. He mimicked his mentor, Mark McCormack, founder of IMG who<br \/> wrote the book, \u201cWhat They Don\u2019t Teach You at Harvard Business<br \/> School\u201d. <\/strong><\/strong><\/strong><strong><strong>Chiang is a keynote speaker and bestselling author. He testified in\u00a0 <a href=\"https:\/\/www.creditcard.org\/testimony.htm\" target=\"_blank\">Congress<\/a> and at <a href=\"https:\/\/www.ucms.com\/Larry-Chiang-World-Bank-Beijing-Presentation.htm\" target=\"_blank\">World Bank<\/a>.<\/strong><\/strong><\/p>\n<p><strong><strong> <\/strong><\/strong><\/p>\n<p><strong><strong> <\/strong><\/strong><\/p>\n<p><strong><strong> Sure he advises senators, congressman and world leaders but you can text or call him during office hours 11:11am or 11:11pm PST +\/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on<br \/> hold like a Scottsdale Arizona customer service rep. If you email<br \/> him at his secret email chiang 9@duck9,   be sure to include your cell number in the subject line.\u00a0 <img decoding=\"async\" src=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/wp-includes\/images\/smilies\/icon_smile.gif\" alt=\":-)\" \/> <\/strong><\/strong><\/p>\n<p><strong>You can read more equally funny, but non-founder-focused-lessons on <a href=\"https:\/\/www.amazon.com\/-\/e\/B002E4CZXA\" target=\"_blank\"><em>Larry\u2019s Amazon blog <\/em><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang writes about entrepreneurship and pre-entrepreneurship. He edits the Bloomberg BusinessWeek channel \u201cWhat They Don\u2019t Teach You at Business School\u201d. He got rich, tier-one VCs to pay to pitch entrepreneurs. After Chiang\u2019s Harvard Law keynote, Harvard Business wrote: \u201cWhat They Don\u2019t Teach You at Stanford Business School\u201c (the same title as his NY Times [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-114","post","type-post","status-publish","format-standard","hentry","category-credit-card-card-act"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}