{"id":11451,"date":"2017-09-05T21:04:26","date_gmt":"2017-09-06T01:04:26","guid":{"rendered":"https:\/\/www.duck9.com\/?p=11451"},"modified":"2017-09-05T21:06:28","modified_gmt":"2017-09-06T01:06:28","slug":"what-they-dont-teach-you-at-product-school","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/what-they-dont-teach-you-at-product-school\/","title":{"rendered":"What They Don&#8217;t Teach You at Product School"},"content":{"rendered":"<div>\n<div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">By Larry Chiang<\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\">I was able to attend Dan Olsen&#8217;s Product Management event at Intuit. A great, great speaker presented. Carlos Gonzalez de Villaumbrosia.&nbsp;<\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div id=\"AppleMailSignature\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2017\/09\/image1.jpg\" alt=\"image1.JPG\" id=\"D9B53B41-D0BC-4E08-B390-43D19170BC00\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\">My niche (unpopular \ud83d\ude42 is to teach CS majors how to sell. Selling and product Mgmnt involves interrogating the truth out of buyers.&nbsp;<\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><i><b>My theorem for product management is that product development via b2b customer feedback is thwarted because buyers are liars.&nbsp;<\/b><\/i><\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\">The pattern I see: a lot of buyers are liars. So when you&#8217;re executing the #JTBD (jobs to be done) protocol, you become undone by buyers who lie to you&nbsp;<\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8211; buyers lie to be polite.<\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8211; buyers lie to hide their hiding from performance metrics<\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8211; buyers lie to hide lack of understanding of new innovations.<\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8211; buyers lie to extend the sales process in order to get free education and a longer look in.&nbsp;<\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\">My interrogation mentor is John Reid. Perhaps this can be incorporated into your #ProductSchool? John Reid is the father of modern interrogation.<\/span><\/div>\n<div id=\"AppleMailSignature\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<p><a href=\"https:\/\/www.productschool.com\/\">https:\/\/www.productschool.com\/<\/a><\/div>\n<div id=\"AppleMailSignature\">\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\">Sent from my iPhone 8 that Steve Jobs texted me at (two iPhone 4&#8217;s where @6502838008 texted back and forth \ud83d\ude42<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang I was able to attend Dan Olsen&#8217;s Product Management event at Intuit. A great, great speaker presented. Carlos Gonzalez de Villaumbrosia.&nbsp; My niche (unpopular \ud83d\ude42 is to teach CS majors how to sell. Selling and product Mgmnt involves interrogating the truth out of buyers.&nbsp; My theorem for product management is that product [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11451","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/11451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=11451"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/11451\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=11451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=11451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=11451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}