{"id":12130,"date":"2019-07-06T11:56:50","date_gmt":"2019-07-06T15:56:50","guid":{"rendered":"https:\/\/www.duck9.com\/?p=12130"},"modified":"2019-11-21T17:43:21","modified_gmt":"2019-11-21T21:43:21","slug":"ducking-the-startup-death-spiral-by-talking-belly-button-to-belly-button-with-prospecfs","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/ducking-the-startup-death-spiral-by-talking-belly-button-to-belly-button-with-prospecfs\/","title":{"rendered":"Ducking the Startup Death Spiral By Talking Belly Button To Belly Button With Prospecfs"},"content":{"rendered":"<div>\n<div dir=\"ltr\">\n<div dir=\"ltr\">\n<table style=\"padding: 8px; border: 1px solid black; border-image: none;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang @duck9 (<a href=\"https:\/\/twitter.com\/larrychiang?s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0); caret-color: rgb(0, 0, 0);\" href=\"https:\/\/twitter.com\/larrychiang\/status\/1144657980949839873?s=11\"><font color=\"#000000\">6\/28\/19, 10:25 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Startup Death Spiral.&nbsp;<\/p>\n<p><a href=\"https:\/\/t.co\/shV4vNfCBY\">bit.ly\/sblank710<\/a><\/p>\n<p><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>&nbsp;<\/span><\/p>\n<\/div>\n<div dir=\"ltr\">\n<table style=\"padding: 8px; border: 1px solid black; border-image: none;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang @duck9 (<a href=\"https:\/\/twitter.com\/larrychiang?s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0); caret-color: rgb(0, 0, 0);\" href=\"https:\/\/twitter.com\/larrychiang\/status\/1144658238052302848?s=11\"><font color=\"#000000\">6\/28\/19, 10:26 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Leading cause of death &#8211; Not fully executing \u201ccustomer development\u201d<\/p>\n<p><a href=\"https:\/\/t.co\/xCsdHxGsnX\">bit.ly\/sblank711<\/a><\/p>\n<p><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>&nbsp;<\/span><\/p>\n<\/div>\n<div dir=\"ltr\">\n<table style=\"padding: 8px; border: 1px solid black; border-image: none;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang @duck9 (<a href=\"https:\/\/twitter.com\/larrychiang?s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0); caret-color: rgb(0, 0, 0);\" href=\"https:\/\/twitter.com\/larrychiang\/status\/1144658571763707905?s=11\"><font color=\"#000000\">6\/28\/19, 10:27 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">More on how all three cofounders should be executing \u201ccustomer development\u201d&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23cs183d&amp;src=hash\">#cs183d<\/a><\/p>\n<p><a href=\"https:\/\/t.co\/AXMTvCx1ke\">bit.ly\/sblank712<\/a><\/p>\n<p><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>&nbsp;<\/span><\/p>\n<\/div>\n<div dir=\"ltr\">\n<table style=\"padding: 8px; border: 1px solid black; border-image: none;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang @duck9 (<a href=\"https:\/\/twitter.com\/larrychiang?s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0); caret-color: rgb(0, 0, 0);\" href=\"https:\/\/twitter.com\/larrychiang\/status\/1144658755407110144?s=11\"><font color=\"#000000\">6\/28\/19, 10:28 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u201ccause of death\u201d = lack of paying customers&nbsp;<\/p>\n<p><a href=\"https:\/\/t.co\/W0znqb3mB8\">bit.ly\/sblank713<\/a><\/p>\n<p><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>&nbsp;<\/span><\/p>\n<\/div>\n<div dir=\"ltr\">\n<table style=\"padding: 8px; border: 1px solid black; border-image: none;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang @duck9 (<a href=\"https:\/\/twitter.com\/larrychiang?s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0); caret-color: rgb(0, 0, 0);\" href=\"https:\/\/twitter.com\/larrychiang\/status\/1144659058021978112?s=11\"><font color=\"#000000\">6\/28\/19, 10:29 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">It\u2019s not a future VP of Sales job. Re: \u201ccustomer development\u201d<\/p>\n<p>The three technical cofounders, it\u2019s your job.&nbsp;<\/p>\n<p><a href=\"https:\/\/t.co\/Yyf0TWfDzv\">bit.ly\/sblank714<\/a><\/p>\n<p><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>&nbsp;<\/span><\/p>\n<\/div>\n<table style=\"padding: 8px; border: 1px solid black; border-image: none;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1824002576\/pg-railsconf_normal.jpg\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Paul Graham (<a href=\"https:\/\/twitter.com\/paulg?s=11\">@paulg<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0); caret-color: rgb(0, 0, 0);\" href=\"https:\/\/twitter.com\/paulg\/status\/1147117470207098880?s=11\"><font color=\"#000000\">7\/5\/19, 5:18 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">The worst mistake refugees from big companies make when starting startups is probably to divide functions too much. They&#8217;ll have separate people doing sales, marketing, and product development. Whereas in a startup it&#8217;s ideal if one person does all three initially.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/span><\/p>\n<table style=\"padding: 8px; border: 1px solid black; border-image: none;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\"><\/td>\n<td><b>Larry Chiang @duck9 (<a href=\"https:\/\/twitter.com\/larrychiang?s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/1146095563072368640?s=11\">7\/2\/19, 9:37 AM<\/a><\/div>\n<div>Duck Bankruptcy 48 of 650]<\/p>\n<p>If you\u2019re a YC founder, talk to 1-3 customers per week. If you\u2019re really lazy, 2-3 prospects per month.<\/p>\n<p>Customer development will stave off failure and *duck bankruptcy* <a href=\"https:\/\/t.co\/bUY17zpFrF\"><span>twitter.com\/tscottcase\/sta\u2026<\/span><\/a><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div dir=\"ltr\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang @duck9 (@LarryChiang) 6\/28\/19, 10:25 AM Startup Death Spiral.&nbsp; bit.ly\/sblank710 Download&nbsp; Larry Chiang @duck9 (@LarryChiang) 6\/28\/19, 10:26 AM Leading cause of death &#8211; Not fully executing \u201ccustomer development\u201d bit.ly\/sblank711 Download&nbsp; Larry Chiang @duck9 (@LarryChiang) 6\/28\/19, 10:27 AM More on how all three cofounders should be executing \u201ccustomer development\u201d&nbsp;#cs183d bit.ly\/sblank712 Download&nbsp; Larry Chiang @duck9 (@LarryChiang) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-12130","post","type-post","status-publish","format-standard","hentry","category-duck-chapter-9-startup-bankruptcy"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=12130"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12130\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=12130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=12130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=12130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}