{"id":12319,"date":"2019-10-24T14:07:24","date_gmt":"2019-10-24T18:07:24","guid":{"rendered":"https:\/\/www.duck9.com\/?p=12319"},"modified":"2019-10-26T13:47:21","modified_gmt":"2019-10-26T17:47:21","slug":"what-is-a-second-stage-premium-ssp","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/what-is-a-second-stage-premium-ssp\/","title":{"rendered":"What is a Second Stage Premium (SSP)?"},"content":{"rendered":"
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By Larry Chiang<\/span><\/div>\n

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A premium is when you give a sales prospect a gift for signing up. Incentives are used to drive lead generation. #LeadGen<\/span><\/div>\n

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Therefore a Second-stage premium is after the initial premium. Normal = 1st stage sales premium only. <\/span><\/div>\n

\n<\/span><\/div>\n<\/div>\n\"image1.jpeg\"Stanford Engineering meta cookie Giveaway\n
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For example a cookie. <\/span><\/div>\n

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Elon Musk uses cookies at Tesla stores. This is the premium. His second stage premiums are complicated Easter Eggs he buries. Elon Musk is a lead generation genius and second stage premium practitioner extraordinaire. <\/div>\n
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For example a Pez dispenser<\/div>\n<\/div>\n\"image3.jpeg\"Give away rubber ducks as a Second Stage Premium\n
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For example, ducks<\/div>\n<\/div>\n\"image4.jpeg\"DreamForce used stuffed animals as a second stage premium\n
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For example a Waze car mount<\/div>\n<\/div>\nTracy Chou @triketora with a Waze car mount as a Second Stage Premium\n
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An example of Second Stage Premium is <\/span>a stuffed animal. Here is Astro. SalesForce uses this stuffed animal to brand activate CRM tools. <\/div>\n

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Solving the <\/span>#CostPerActivatedAccount<\/a> problem<\/font><\/p>\n
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<\/span><\/td>\nLarry Chiang @duck9 (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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10\/23\/19, 11:55 AM<\/font><\/a><\/div>\n
Problem: A premium causes your cost per activated account to spike higher. But not using a premium causes loss of distribution when you\u2019re doing #LeadGen<\/p>\n
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#CostPerLead<\/a>
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\n#CostPerActivatedAccount<\/a> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Mark McCormack had a problem. Pro athletes would drive drunk and die. This causes an interruption in revenue. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n
Mark McCormack gave his clients free limo (aka a Uber black car; also known as Uber SUV). This is the first stage premium. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n
Free car service so that you do not DUI. But players didn\u2019t use the free limo. So, he said, if you take a limo X number of times…, I\u2019ll buy you a Rolex. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n
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<\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang @duck9 (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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7\/14\/15, 11:15 AM<\/font><\/a><\/div>\n
SSP. Something my sports agent mentor taught me. <\/p>\n
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Second<\/p>\n

Stage<\/p>\n

Premium. Rolex after you take Uber; x # of EFFEN times pic.twitter.com\/IFloWDEQma<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> <\/span><\/font><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n

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<\/span><\/td>\nTim O’Reilly (@timoreilly<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/18\/15, 7:22 AM<\/font><\/a><\/div>\n
New study: on demand car services do reduce drunk driving papers.ssrn.com\/sol3\/papers.cf\u2026<\/a> #WTFeconomy<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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By Larry Chiang A premium is when you give a sales prospect a gift for signing up. Incentives are used to drive lead generation. #LeadGen Therefore a Second-stage premium is after the initial premium. Normal = 1st stage sales premium only.  For example a cookie.  Elon Musk uses cookies at Tesla stores. This is the premium. His second […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-12319","post","type-post","status-publish","format-standard","hentry","category-sales-distribution-selling-promotion-skills-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=12319"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12319\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=12319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=12319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=12319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}