By Larry Chiang<\/p>\n
Look at the genius of this regurgitated post<\/p>\n
It launches APE<\/p>\n
Author Publisher Entrepreneur<\/p>\n
Unedited by Larry Chiang<\/p>\n
Greetings, Authors\u2014<\/p>\n
Guy Kawasaki has some great advice on how and why to use Amazon Author Central in his latest book, APE: Author, Publisher, Entrepreneur\u2014How to Publish Your Book. We asked Guy what tips he has for getting the most out of Author Central:<\/p>\n
\u201c<\/p>\n
Think of your Amazon Author Page as your online identity as an author. Here\u2019s how to use Author Central to create a great Author Page:<\/p>\n
Provide a high-quality profile photo \u2013 Your photo should depict you as someone who is likable, trustworthy, and competent. Your face should dominate the photo–don’t include your kids, spouse, car, or cat. The picture should be in-focus, without red-eye, and with a light source in front of you.<\/p>\n
Ensure your biography is complete and up to date \u2013 This is where you need to prove to people that you have the street cred to write a book. Think of this as your elevator pitch as if you’re applying for a job.<\/p>\n
Use all your weapons \u2013 This means investing the time to include your blogs and social-media accounts. That said, if you’re no longer blogging or using a social-media account, then don’t include them. The goal here is show that you’re an engaged and engaging person.<\/p>\n
Cut to the chase \u2013 Let your writing and reviews do the talking. Don’t describe yourself or your writing as “innovative,” “inspiring,” and “irresistible.” Bragging makes you look clueless. Let the stars do the talking. \u201d<\/p>\n
Here\u2019s Guy\u2019s Author Page (amazon.com\/author\/guykawasaki), updated with photos and links to his blog and tweets:<\/p>\n
Author Pages are viewed by millions of readers each month. Managing your Author Page is easy. Simply log into Author Central, go to the Profile tab, and update your information. If you haven\u2019t done so already, you can claim your own easy-to-remember Author Page web address to share on your blog and social networks. Sincerely,<\/p>\n
The Author Central Team https:\/\/authorcentral.amazon.com<\/a><\/p>\n What A Super Model Can Teach a Harvard MBA About Credit https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit<\/a><\/p>\n American Express’ Under-Promoted Credit Truths at Mercedes Benz Fashion Week (MBFW)” https:\/\/t.co\/inxTmZAj<\/a><\/p>\n My Stanford Engineering video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve<\/p>\n <\/p>\n CEO of Duck9 MIT University EIR (Entrepreneur in Residence)<\/p>\n Duck9 = “Deep Underground Credit Knowledge” 9 125 University Avenue\/ 100 Palo Alto CA 94301 https:\/\/www.duck9.com\/ass<\/a> 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)<\/p>\n **************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a> CNN Video Channel: https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/p>\n Read my last 10 tweets at https:\/\/www.Twitter.com\/LarryChiang<\/a><\/p>\n Author, NY Times Bestseller https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/p>\n “What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14<\/p>\n