{"id":12910,"date":"2020-03-30T16:43:33","date_gmt":"2020-03-30T20:43:33","guid":{"rendered":"https:\/\/www.duck9.com\/?p=12910"},"modified":"2020-03-31T00:58:34","modified_gmt":"2020-03-31T04:58:34","slug":"tweet-advertisement-for-gopuff-is-a-great-example-of-ctcftr-and-external-api","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/tweet-advertisement-for-gopuff-is-a-great-example-of-ctcftr-and-external-api\/","title":{"rendered":"Tweet Advertisement for goPuff is a Great Example of CTCFTR and External API"},"content":{"rendered":"<div>\n<div dir=\"ltr\">By Larry Chiang<\/div>\n<div dir=\"ltr\">The&nbsp;<b style=\"background-color: rgba(255, 255, 255, 0)\">goPuff (<a href=\"https:\/\/twitter.com\/gopuff?s=11\">@gopuff<\/a>)<\/b>&nbsp;founders are using a great play right out of a playbook written by Mark McCormack.&nbsp;<\/div>\n<div dir=\"ltr\">If they tried to sell goPuff, it\u00e2\u20ac\u2122d be hard<\/div>\n<div dir=\"ltr\">\n<table style=\"border: 1px solid black; padding: 8px\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1238992832104411136\/jNSPM1IO_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px\"><\/td>\n<td><b>goPuff (<a href=\"https:\/\/twitter.com\/gopuff?s=11\">@gopuff<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/gopuff\/status\/1215751004135641088?s=11\">1\/10\/20, 3:43 PM<\/a><\/div>\n<div>Want snacks, ice cream or drinks but don&#8217;t want to leave your house?<\/p>\n<div>\n<p>$10 OFF your first order with code: TWTEN<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/03\/image1.png\" alt=\"image1.png\" id=\"46A30F39-882C-4F43-91F8-39E4B441BD90\"><\/div>\n<div dir=\"ltr\">\n<div>If they sold you something that you really liked already, that\u00e2\u20ac\u2122s CTCFTR and #ExternalAPI at the same time<\/div>\n<div>Cross The Chasm From The Right. In&nbsp;<b><a href=\"https:\/\/twitter.com\/gopuff?s=11\" style=\"background-color: rgba(255, 255, 255, 0)\">gopuff<\/a>\u00e2\u20ac\u2122s&nbsp;<\/b>example, they are using pints of yummy ice cream to sell you on the innovation of delivery.&nbsp;<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0)\">#ExternalAPI&nbsp;<\/span>is when&nbsp;<b><a href=\"https:\/\/twitter.com\/gopuff?s=11\" style=\"background-color: rgba(255, 255, 255, 0)\">gopuff<\/a><\/b>&nbsp;uses a non-relationship relationship with Ben and Jerry\u00e2\u20ac\u2122s to sell Ben and Jerry\u00e2\u20ac\u2122s without their permission. The API would be Ben and Jerry. Outside of the API would be GoPuff. Fully legal<\/div>\n<div>\n<div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang The&nbsp;goPuff (@gopuff)&nbsp;founders are using a great play right out of a playbook written by Mark McCormack.&nbsp; If they tried to sell goPuff, it\u00e2\u20ac\u2122d be hard goPuff (@gopuff) 1\/10\/20, 3:43 PM Want snacks, ice cream or drinks but don&#8217;t want to leave your house? $10 OFF your first order with code: TWTEN If [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-12910","post","type-post","status-publish","format-standard","hentry","category-sales-distribution-selling-promotion-skills-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=12910"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12910\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=12910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=12910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=12910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}