{"id":12929,"date":"2020-04-03T11:09:20","date_gmt":"2020-04-03T15:09:20","guid":{"rendered":"https:\/\/www.duck9.com\/?p=12929"},"modified":"2020-04-03T12:02:06","modified_gmt":"2020-04-03T16:02:06","slug":"the-mental-model-for-bootstrapping-small-to-big-businesses-and-even-unicorn-startups","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/the-mental-model-for-bootstrapping-small-to-big-businesses-and-even-unicorn-startups\/","title":{"rendered":"The Mental Model for Bootstrapping Small to Big Businesses and Even Unicorn Startups"},"content":{"rendered":"<div>\n<div dir=\"ltr\">By Larry Chiang<\/div>\n<div dir=\"ltr\">\n<\/div>\n<div dir=\"ltr\">Deeply Understood Capital Knowledge is the springboard off of a high FICO score:<\/div>\n<div dir=\"ltr\">\n<\/div>\n<div dir=\"ltr\">Business types, opportunity and capital requirements with guesstimates on success percentages by&nbsp;<b style=\"background-color: rgba(255, 255, 255, 0)\">Gagan Biyani (<a href=\"https:\/\/twitter.com\/gaganbiyani?s=11\">@gaganbiyani<\/a>)&nbsp;<\/b>via the&nbsp;<font color=\"#000000\" style=\"caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@TheHustle\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\" style=\"caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0)\">@TheHustle<\/a>.&nbsp;<\/font>The Hustle talks about exploiting the future.&nbsp;<\/div>\n<div dir=\"ltr\">\n<\/div>\n<div dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/04\/image1.jpeg\" alt=\"image1.jpeg\" id=\"38753C35-A78D-4444-85C6-D87445895129\"><\/p>\n<\/div>\n<div dir=\"ltr\">\n<table style=\"border: 1px solid black; padding: 8px\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1192205627730345990\/wUlakwJi_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px\"><\/td>\n<td><b>Roman Beylin (<a href=\"https:\/\/twitter.com\/romansb1?s=11\">@RomanSB1<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/romansb1\/status\/1246070742057451522?s=11\">4\/3\/20, 8:43 AM<\/a><\/div>\n<div>Love this slide from a <a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@TheHustle\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@TheHustle\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@TheHustle\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a> hosted presentation by <a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@gaganbiyani\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@gaganbiyani\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@gaganbiyani\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a> <a href=\"https:\/\/t.co\/4ne4kEaeTF\"><span>pic.twitter.com\/4ne4kEaeTF<\/span><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div dir=\"ltr\">\n<table style=\"border: 1px solid black; padding: 8px\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1215648592125419522\/Fo5FEWoN_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0)\">Gagan Biyani (<a href=\"https:\/\/twitter.com\/gaganbiyani?s=11\">@gaganbiyani<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/gaganbiyani\/status\/1246078445425229824?s=11\" style=\"caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0)\"><font color=\"#000000\">4\/3\/20, 9:13 AM<\/font><\/a><\/div>\n<div><font color=\"#000000\"><span style=\"caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@terronk\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@terronk\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@terronk\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>&nbsp;<a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@RomanSB1\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@RomanSB1\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@RomanSB1\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>&nbsp;<a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@TheHustle\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@TheHustle\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@TheHustle\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>&nbsp;LOL definitely not.<\/p>\n<p>The point is: you need to feel increasingly confident with a business&#8217;s chance of success as your potential outcomes go down.<\/p>\n<p>The percentages are totally made up; just a mental model.<\/span><\/font><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\nStanford Entrepreneurship. It\u00e2\u20ac\u2122s chapter 9&nbsp;<\/span><\/div>\n<div dir=\"ltr\">\n<div>\n<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/www.youtube.com\/watch?v=ejeIz4EhoJ0\">https:\/\/www.youtube.com\/watch?v=ejeIz4EhoJ0<\/a><\/span><\/p>\n<div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\nThe <\/span>conclusion<span style=\"background-color: rgba(255, 255, 255, 0)\">: Do a stupid small &#8220;La La Lemonade Stand&#8221; <\/span>type<span style=\"background-color: rgba(255, 255, 255, 0)\"> of <\/span>business.<span style=\"background-color: rgba(255, 255, 255, 0)\"> One that is is small <\/span>that<span style=\"background-color: rgba(255, 255, 255, 0)\"> cannot fail<\/span>.<span style=\"background-color: rgba(255, 255, 255, 0)\"> One <\/span>that&#8217;s<span style=\"background-color: rgba(255, 255, 255, 0)\"> all upside<\/span>.<span style=\"background-color: rgba(255, 255, 255, 0)\"> Like &#8220;Startup Roots&#8221; by <\/span><b style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/twitter.com\/gaganbiyani?s=11\">gaganbiyani<\/a><\/b><\/div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><\/span><\/div>\n<div dir=\"ltr\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang Deeply Understood Capital Knowledge is the springboard off of a high FICO score: Business types, opportunity and capital requirements with guesstimates on success percentages by&nbsp;Gagan Biyani (@gaganbiyani)&nbsp;via the&nbsp;@TheHustle.&nbsp;The Hustle talks about exploiting the future.&nbsp; Roman Beylin (@RomanSB1) 4\/3\/20, 8:43 AM Love this slide from a \u00e2\u0081\u00a6\u00e2\u20ac\u00aa@TheHustle\u00e2\u20ac\u00ac\u00e2\u0081\u00a9 hosted presentation by \u00e2\u0081\u00a6\u00e2\u20ac\u00aa@gaganbiyani\u00e2\u20ac\u00ac\u00e2\u0081\u00a9 pic.twitter.com\/4ne4kEaeTF Gagan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-12929","post","type-post","status-publish","format-standard","hentry","category-stanford-entrepreneurship"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=12929"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12929\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=12929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=12929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=12929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}