{"id":12952,"date":"2020-04-09T17:15:12","date_gmt":"2020-04-09T21:15:12","guid":{"rendered":"https:\/\/www.duck9.com\/?p=12952"},"modified":"2020-04-09T19:35:18","modified_gmt":"2020-04-09T23:35:18","slug":"sarah-guo-of-greylock-vc-on-avoiding-and-ducking-%f0%9f%90%a5-bankruptcy-via-26-tweets-and-crossing-the-chasm","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/sarah-guo-of-greylock-vc-on-avoiding-and-ducking-%f0%9f%90%a5-bankruptcy-via-26-tweets-and-crossing-the-chasm\/","title":{"rendered":"Sarah Guo, Greylock VC, on Avoiding and Ducking  Bankruptcy Via 26 Tweets about Product-Market-Fit and Crossing The Chasm"},"content":{"rendered":"<div>\n<div dir=\"ltr\">By Larry Chiang<\/div>\n<div dir=\"ltr\">\n<\/div>\n<div dir=\"ltr\">Duck bankruptcy. Avoiding Bk (#ch9) means finding Product-Market-Fit.&nbsp;<\/div>\n<div dir=\"ltr\">\n<\/div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\">\u00e2\u20ac\u0153The reality is that most startups don\u00e2\u20ac\u2122t find Product-Market-Fit&nbsp;and that\u00e2\u20ac\u2122s the cause for their fatality.\u00e2\u20ac\u009d<\/span><\/div>\n<div dir=\"ltr\">&#8211;&nbsp;<b style=\"background-color: rgba(255, 255, 255, 0)\">Sarah Guo (<a href=\"https:\/\/twitter.com\/saranormous?s=11\">@saranormous<\/a>)<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/04\/image2.jpeg\" alt=\"image2.jpeg\" id=\"ED0295E0-8396-444D-B9F8-CE3692495662\">\n<\/div>\n<div dir=\"ltr\">\n<table style=\"border: 1px solid black; padding: 8px\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1112101382838988800\/DxTvVVOF_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0)\">Sarah Guo &#x26a1;&#xfe0f; Greylock (<a href=\"https:\/\/twitter.com\/saranormous?s=11\">@saranormous<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/saranormous\/status\/1248261604359024641?s=11\" style=\"caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0)\"><font color=\"#000000\">4\/9\/20, 9:48 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0)\">4\/ The reality is that most startups don\u00e2\u20ac\u2122t find it, and that\u00e2\u20ac\u2122s the cause for their fatality.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0)\">Tweets 13 and #23 FTW.&nbsp;<\/p>\n<p><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/04\/image1-4.jpeg\" alt=\"image1.jpeg\" id=\"1B8B328A-EF4E-4F45-821A-8899C10AE85C\"><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\nPlus these&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/twitter.com\/search?q=%23ENGR145&#038;src=hash\">#ENGR145<\/a><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\">&nbsp;diagrams from&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/twitter.com\/search?q=%23ENGR145&#038;src=hash\">#ENGR145<\/a><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\">&nbsp;2013 version under Professor Tom Kosnik&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@StanfordEng\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@StanfordEng\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\">.<\/span><\/div>\n<div dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/04\/image3.jpeg\" alt=\"image3.jpeg\" id=\"E436A542-D088-432D-80BE-BF7B1860E2CC\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\">&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@tjkosnik\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@tjkosnik\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\">&nbsp;<\/span><\/div>\n<div dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/04\/image4.jpeg\" alt=\"image4.jpeg\" id=\"0B81752C-3855-4396-A14F-FB9FB3279C8C\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\">[+&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@paulg\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@paulg\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\">\u00e2\u20ac\u2122s What Altair Basic Is This The Microsoft Of]<\/span><\/div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<div dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/04\/image5.jpeg\" alt=\"image5.jpeg\" id=\"39A67160-C0AF-4001-A191-C55A1FBEE373\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><\/p>\n<p>What Conference Within a Conference Is This The SxSW Of<\/span><\/div>\n<div dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/04\/image6.jpeg\" alt=\"image6.jpeg\" id=\"DAE5B392-0672-4CD7-900C-4A75A7117D1B\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\nbcc the&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@stanforddschool\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@stanforddschool\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\">&nbsp;class&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/twitter.com\/search?q=%23ENGR245&#038;src=hash\">#ENGR245<\/a><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\">&nbsp;by&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@sgblank\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@sgblank\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\">&nbsp;<\/span><\/div>\n<div dir=\"ltr\">\n<\/div>\n<div dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/04\/image7.jpeg\" alt=\"image7.jpeg\" id=\"893E8EE8-E845-4C96-B535-9F28E6F3E646\"><\/div>\n<div dir=\"ltr\"><span style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0)\">Startup Death Spiral. Links are to be memorized like Tom Brady mentioning mentors at a press conference&nbsp;<\/span><\/div>\n<div dir=\"ltr\"><span style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0)\"><br \/>\n<\/span><\/p>\n<div dir=\"ltr\">\n<div dir=\"ltr\">\n<div dir=\"ltr\">\n<table style=\"border: 1px solid black; padding: 8px\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1240458410790969350\/Le7hkdJt_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0)\">Larry Chiang @duck9 (<a href=\"https:\/\/twitter.com\/larrychiang?s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/1248324253855948801?s=11\" style=\"caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0)\"><font color=\"#000000\">4\/9\/20, 1:57 PM<\/font><\/a><\/div>\n<div><font color=\"#000000\"><span style=\"caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@saranormous\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@saranormous\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@saranormous\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>&nbsp;Tweets 13 and #23 FTW.&nbsp;<\/p>\n<p>Plus these&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23ENGR145&#038;src=hash\">#ENGR145<\/a>&nbsp;diagrams from&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23ENGR145&#038;src=hash\">#ENGR145<\/a>&nbsp;2013 version under Professor Tom Kosnik&nbsp;<a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@StanfordEng\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@StanfordEng\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@StanfordEng\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>.&nbsp;<a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@tjkosnik\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@tjkosnik\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@tjkosnik\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>&nbsp;[+&nbsp;<a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@paulg\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@paulg\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@paulg\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>\u00e2\u20ac\u2122s What Altair Basic Is This The Microsoft Of]<\/p>\n<p>bcc the&nbsp;<a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@stanforddschool\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@stanforddschool\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@stanforddschool\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>&nbsp;class&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23ENGR245&#038;src=hash\">#ENGR245<\/a>&nbsp;by&nbsp;<a href=\"https:\/\/twitter.com\/\u00e2\u20ac\u00aa@sgblank\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\"><\/a><a href=\"mailto:\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@sgblank\u00e2\u20ac\u00ac\u00e2\u0081\u00a9\">\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@sgblank\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>&nbsp;<\/p>\n<p><a href=\"https:\/\/t.co\/t6bR89frti\">twitter.com\/saranormous\/st\u00e2\u20ac\u00a6<\/a>&nbsp;<a href=\"https:\/\/t.co\/slwyC0tPGa\">pic.twitter.com\/slwyC0tPGa<\/a><\/span><\/font><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<div dir=\"ltr\">\n<div><\/div>\n<\/div>\n<table style=\"border: 1px solid black; padding: 8px\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1112101382838988800\/DxTvVVOF_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0)\">Sarah Guo &#x26a1;&#xfe0f; Greylock (<a href=\"https:\/\/twitter.com\/saranormous?s=11\">@saranormous<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/saranormous\/status\/1248265992859308033?s=11\" style=\"caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0)\"><font color=\"#000000\">4\/9\/20, 10:06 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0)\">13\/ Founders &#8211; momentum matters too. Access to capital, having a brand within an influential community, employer brand, being a strong default, those are real advantages.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\nMomentum. #EUTWMPPM<\/span><\/div>\n<div dir=\"ltr\">\n<div><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/www.youtube.com\/watch?v=ejeIz4EhoJ0\">https:\/\/www.youtube.com\/watch?v=ejeIz4EhoJ0<\/a><\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/p>\n<div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<table style=\"border: 1px solid black; padding: 8px\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1112101382838988800\/DxTvVVOF_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0)\">Sarah Guo &#x26a1;&#xfe0f; Greylock (<a href=\"https:\/\/twitter.com\/saranormous?s=11\">@saranormous<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/saranormous\/status\/1248271742381854720?s=11\" style=\"caret-color: rgb(0, 0, 0); background-color: rgba(255, 255, 255, 0)\"><font color=\"#000000\">4\/9\/20, 10:29 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0)\">23\/ Listening is the most underrated skill in entrepreneurs. Your friend or customer saying \u00e2\u20ac\u0153I like you, your team is credible, and I agree with the pain point and secular trends you are talking about,\u00e2\u20ac\u009d is very different from \u00e2\u20ac\u0153I want this product and I will use it today.\u00e2\u20ac\u009d<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\">Listening during the \u00e2\u20ac\u02dcCustomer Development Cycle\u00e2\u20ac\u2122.&nbsp;<\/span><\/div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\">&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0)\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2020\/04\/image8.jpeg\" alt=\"image8.jpeg\" id=\"C1A4E2D5-1418-4085-AE74-34FA785D2E3C\"><\/span><\/div>\n<div dir=\"ltr\">\n<div><\/div>\n<\/div>\n<\/div>\n<div dir=\"ltr\">\n<div>I forked our #ch6 into #cs183s<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0)\"><a href=\"https:\/\/www.youtube.com\/watch?v=ejeIz4EhoJ0\">https:\/\/www.youtube.com\/watch?v=ejeIz4EhoJ0<\/a><\/span><\/p>\n<div>\n<div dir=\"ltr\"><span style=\"background-color: rgba(255, 255, 255, 0)\"><br \/>\n<\/span><\/div>\n<div dir=\"ltr\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang Duck bankruptcy. Avoiding Bk (#ch9) means finding Product-Market-Fit.&nbsp; \u00e2\u20ac\u0153The reality is that most startups don\u00e2\u20ac\u2122t find Product-Market-Fit&nbsp;and that\u00e2\u20ac\u2122s the cause for their fatality.\u00e2\u20ac\u009d &#8211;&nbsp;Sarah Guo (@saranormous) Sarah Guo &#x26a1;&#xfe0f; Greylock (@saranormous) 4\/9\/20, 9:48 AM 4\/ The reality is that most startups don\u00e2\u20ac\u2122t find it, and that\u00e2\u20ac\u2122s the cause for their fatality. Tweets [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12952","post","type-post","status-publish","format-standard","hentry","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=12952"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/12952\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=12952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=12952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=12952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}