{"id":1343,"date":"2013-03-17T22:15:05","date_gmt":"2013-03-18T02:15:05","guid":{"rendered":"https:\/\/www.duck9.com\/?p=1343"},"modified":"2013-03-17T22:15:05","modified_gmt":"2013-03-18T02:15:05","slug":"engineering-up-marketing-momentum-at-sxsw","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/engineering-up-marketing-momentum-at-sxsw\/","title":{"rendered":"Engineering Up Marketing Momentum at SXSW"},"content":{"rendered":"

Larry Chiang does a lot with very little. For example, he focused his 88 points of self-reported IQ into teaching at Stanford. He founded Duck9 and the channel \u201cWhat They Don\u2019t Teach You at Business School\u201d. It syndicates across twenty plus sites including CNN, Yahoo, and Top Tech Blogs. To do PR for his book, Chiang\u2019s gave a Harvard Law keynote which got coverage in Harvard Business, \u201cWhat They Don\u2019t Teach You at Stanford Business School<\/a>\u201c (the same title as his NY Times best seller). If you read his scandalously awesome \u201cWhat a Supermodel Can Teach a Stanford MBA<\/a>\u201d, “How a Stanford Engineer Works Hard and Smart at SXSW<\/a>” and \u201cHow to Get Man-Charm<\/a>\u201d, you will like his latest post on SXSW<\/a>:<\/p>\n

Engineering Up Momentum as a Startup or Big Brand at SXSW
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—- Austin TX
March 16, 2013<\/p>\n

By Larry Chiang<\/p>\n

This post will be the new definition of working smart and working hard.<\/p>\n

After you read and digest this post, you will only come to one conclusion: “No wonder they were successful. LOOK AT WHAT THEY DID”. This is the post that you should memorize the bit.ly link to. Bit-dot-ly-slash-vc0309z<\/p>\n

The previous year’s bit.ly link was bit.ly\/vc0310z<\/p>\n

A sequence of bit.ly’s is my technique of generating momentum. The idea is that you are getting little beach-heads as you attack your Normandie. Most marketers are trying to do a hail mary maneuver where they attack Pearl Harbor during Christmas and hope that it works. Plot spoiler: Japan lost even though they deny Pearl Harbor ever happened. It is “Entrepreneur Jiu Jitsu”. It is where you work smart and hard by crossing the chasm from the right<\/a>, taking advantage of sequel concepts, hosting afterparties and beating tom toms at a party you’re crashing.