{"id":13520,"date":"2020-12-29T14:27:01","date_gmt":"2020-12-29T18:27:01","guid":{"rendered":"https:\/\/www.duck9.com\/?p=13520"},"modified":"2020-12-29T18:00:20","modified_gmt":"2020-12-29T22:00:20","slug":"ben-tossell-and-maybe-larry-chiang-on-how-to-start-you-inc","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/ben-tossell-and-maybe-larry-chiang-on-how-to-start-you-inc\/","title":{"rendered":"Ben Tossell and Maybe Larry Chiang on How to Start You Inc (during UT eWeek)"},"content":{"rendered":"
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By Larry Chiang<\/div>\n
Twitter recommends people❤️<\/div>\n
Like me talking to a wrong number, I\u00e2\u20ac\u2122ll allocate time to trust the Twitter algorithm. This is how I found Ben Tossell<\/div>\n
This tweet hit home:<\/div>\n
\u00e2\u20ac\u0153Going to test a new podcast format in 2021…  Guest picks an idea, 1 week to launch it\u00e2\u20ac\u009d<\/div>\n
– Ben Tossell<\/div>\n
Problem: startupland peddles advice over and over.<\/div>\n
Solution: Get into the details of how exactly to start.<\/u> Day to day, what does a person do to start themselves up. Detail by detail, how to engineer up momentum<\/div>\n
\/1\/ No fair using a seasoned<\/i> Twitter account<\/div>\n
You must start at zero. <\/div>\n
I will walk people through \u00e2\u20ac\u0153Less Than Minimum Viable Twitter Account\u00e2\u20ac\u009d. And I will start at zero. Here we\/they go from #virginTwitter to a non virginal Twitter account by having one solo purpose with the newbie Twitter account:<\/div>\n
\u00e2\u20ac\u0153Get their You Inc. up and going with profit\u00e2\u20ac\u009d<\/div>\n
\/2\/ Getting \u00e2\u20ac\u0153You Inc.\u00e2\u20ac\u009d a goal<\/div>\n
As my mentor, Mark McCormack, said in What They DONT Teach You at Harvard Business School, you want to make money while you make money. You do not want to build a following and then monetize. Mark McCormack mentored me to mentor you on #HTMMWYMM<\/div>\n
\u00e2\u20ac\u0153How To Make Money While You Male Money\u00e2\u20ac\u009d<\/div>\n
See it, do it, report it. Do not over think it. <\/div>\n
Initially, the goal is a paltry $600k. If you\u00e2\u20ac\u2122re an engineer who can code, it\u00e2\u20ac\u2122s $900,000. <\/div>\n
No coding is required. <\/div>\n
Heck, I can feel you turtling. Turtle head going in is not good<\/div>\n
I want you as friendly as the Fairmont hotel House Turtle that greets new guests in the Kona hotel bay. Let\u00e2\u20ac\u2122s turtle the goal down to $30,000<\/div>\n
You Inc getting to $30,000.oo is going to require you to <\/div>\n
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Ben Tossell<\/a><\/b><\/td>\n<\/tr>\n
\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@bentossell\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/td>\n<\/tr>\n
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Going to test a new podcast format in 2021…<\/p>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nGuest picks an idea,1 week to launch it, decisions to make:<\/p>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n– bootstrap\/vc<\/p>\n<\/td>\n<\/td>\n<\/td>\n– growth strategy<\/p>\n<\/td>\n<\/td>\n– b2b\/b2c<\/p>\n<\/td>\n– tools to use<\/p>\n

– people to hire<\/p>\n

Complete fantasy. Out-there preferred. No rules. Entertaining and fun.<\/p>\n

Who should come on?<\/p>\n<\/td>\n<\/tr>\n

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3\/ Get pen and paper. Get a bound notebook you will ALWAYS have on your person<\/p>\n<\/div>\n


\nDownload<\/a> the Twitter app and get ready to jot down what I text, tweet or DM you. <\/div>\n
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Pen. To. Paper. <\/div>\n

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Ben Tossell<\/a><\/b><\/td>\n<\/tr>\n
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Why? <\/p>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nSo much in startupland is peddling advice over and over. <\/p>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nI want to see more fun, more creativity and less seriousness. <\/p>\n<\/td>\n<\/td>\n<\/td>\nPlus it would be interesting to see what wacky ideas come out (and which are feasible).<\/p>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
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12\/28\/20, 2:00 PM<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n <\/td>\n<\/tr>\n
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Executing is point number 4]<\/p>\n<\/div>\n

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Ben Tossell<\/a><\/b><\/td>\n<\/tr>\n
\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@bentossell\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/td>\n<\/tr>\n
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<\/a>\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@myfirstmilpod\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a> do a great job of scheming on the pod. It\u00e2\u20ac\u2122s so interesting to hear the thought process of <\/a>\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@ShaanVP\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>and <\/a>\u00e2\u0081\u00a6\u00e2\u20ac\u00aa@theSamParr\u00e2\u20ac\u00ac\u00e2\u0081\u00a9<\/a>, how they get to ideas, where they\u00e2\u20ac\u2122d take them and reverse engineering others. <\/p>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nI want more things like this.<\/p>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
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Reverse engineering from zero to one was my first 63,030 tweets. Peter Thiel pun intended. Prior to his #cs183 class in 2010, my first 63k tweets were all about going from zero to one. <\/p>\n<\/div>\n

My express written goal was to have my Twitter account be a map for \u00e2\u20ac\u0153How to Start a Startup\u00e2\u20ac\u009d<\/p>\n
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https:\/\/www.youtube.com\/watch?v=ejeIz4EhoJ0<\/span><\/div>\n
5\/ We are gonna need mentors<\/div>\n
Since we can\u00e2\u20ac\u2122t just get you a legendary mentor, we will go ahead and leverage my mentor. Do you remember who he is? Or did you gloss over it? I am not name dropping a person you have never heard of. I am calling attention <\/div>\n
I am citing and sourcing Mark McCormack. <\/div>\n
\/6\/ You Inc is gonna need distribution<\/i><\/b>. <\/div>\n
Distribution is a euphemism for sales. Distribution is so painful that Stanford University just skipped over it. No one ever taught #cs183d. Stanford engineering went right to CS 183e. <\/div>\n
Paul Graham found distribution so hard to address that he renamed Lec 3, #cs183b from \u00e2\u20ac\u0153Doing Things That DONT Scale\u00e2\u20ac\u009d to \u00e2\u20ac\u02dcBefore the startup\u00e2\u20ac\u2122. True story. Over on Stanford Engineering\u00e2\u20ac\u2122s YouTube, I\u00e2\u20ac\u2122ve 6 lectures that help you practice selling and distribution without having to talk to anyone. <\/div>\n
If my saying Stanford scares the living daylights outta you<\/div>\n
– know that the Paul Graham, Sam Altman Larry Chiang content is in a video format a 7th grader can understand <\/div>\n
– Peter Thiel\u00e2\u20ac\u2122s content is at the 10th grade reading level<\/div>\n
– I speak in hashtags, but that\u00e2\u20ac\u2122s because Peter Thiel and I both studied and copiously copied Mark McCormack. These hashtags are specific plays in the entrepreneurship playbook<\/div>\n<\/div>\n<\/div>\nUniversity of Texas might skip Entrepreneurship Week, but I\u00e2\u20ac\u2122d plough ahead. Bevo pun intended. Larry Chiang \n
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I\u00e2\u20ac\u2122ve tweeted dozens of instances between the Peter Thiel Mark McCormack overlap. I\u00e2\u20ac\u2122ll save you from the \u00e2\u20ac\u0153forward deployed engineer\u00e2\u20ac\u009d but I will tease you with <\/span>non-employee cofounder<\/i><\/b><\/span>. A <\/span>non-employee cofounder is a vc or mentor who helps you start a company. They do not join you as an employee<\/div>\n
Non-employee cofounders provide mentorship, a network and pre money advice. Non-employee cofounders actually bid up the price of You Inc before they put money in. Peter Thiel was Joe Lonsdale\u00e2\u20ac\u2122s non-employee cofounder of Palantir. Peter Thiel tried to recruit Garry Tan to be an employee cofounder of Palantir. <\/div>\n
Every citation was sourced in a public media interview. Every citing is already in the public domain free to read. <\/div>\n
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Let me be your shih Tzu guide dog<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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I’m launching a new experiment:<\/p>\n<\/td>\n<\/td>\n<\/td>\nZFellows.com<\/span><\/a><\/p>\n<\/td>\n<\/td>\nI\u00e2\u20ac\u2122ll give you $10K + mentorship from founders of Netflix, Tinder, Figma & more<\/p>\n<\/td>\nYou just have to… skip class or work for ONE week :).<\/p>\n<\/td>\n<\/tr>\n
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https:\/\/techcrunch.com\/2020\/12\/29\/zfellows-offers-10k-to-stop-what-youre-doing-for-a-week-and-work-on-a-side-project\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By Larry Chiang Twitter recommends people❤️ Like me talking to a wrong number, I\u00e2\u20ac\u2122ll allocate time to trust the Twitter algorithm. This is how I found Ben Tossell This tweet hit home: \u00e2\u20ac\u0153Going to test a new podcast format in 2021…  Guest picks an idea, 1 week to launch it\u00e2\u20ac\u009d – Ben Tossell Problem: startupland […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-13520","post","type-post","status-publish","format-standard","hentry","category-university-of-texas-entrepreneur-week"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/13520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=13520"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/13520\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=13520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=13520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=13520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}