{"id":1552,"date":"2013-09-18T13:19:55","date_gmt":"2013-09-18T17:19:55","guid":{"rendered":"https:\/\/www.duck9.com\/?p=1552"},"modified":"2013-09-19T02:21:02","modified_gmt":"2013-09-19T06:21:02","slug":"the-risk-mitigated-risk-minimized-method-to-start-a-startup-err-start-a-company","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/the-risk-mitigated-risk-minimized-method-to-start-a-startup-err-start-a-company\/","title":{"rendered":"The Risk Mitigated, Risk Minimized Method to Start a Startup (ERR START A COMPANY!)"},"content":{"rendered":"<div>\n<div style=\"-webkit-text-size-adjust: auto;\">By Larry Chiang<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">I&#8217;m from the future.<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">Some of y&#8217;all start risky startups that might fail. Well, as sure as how I anointed myself #1 in Entrepreneur Shit (get it?! It&#8217;s a hiLarryAss double entendre of entrepreneurship, hat tips to Mark Suster)<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">Anyway, without giving away the plot from the future \ud83d\ude09 Here is my present in the present&#8230;<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">A hashtag<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">#RMRMRE<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">wha??<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">Yup! RMRMRE is<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">Risk mitigates<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">Risk Minimized<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">Risk Eliminated<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">I present to you four &#8220;Larry Chiang live action business case studies&#8221;<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" alt=\"\" src=\"https:\/\/si0.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/380377099439046657\">9\/18\/13, 10:05 AM<\/a><\/div>\n<div>I&#8217;m featuring <a href=\"https:\/\/twitter.com\/@marcusnelson\">@marcusnelson<\/a> <a href=\"https:\/\/twitter.com\/@jowyang\">@jowyang<\/a> in a blog post. Don&#8217;t be scared. It&#8217;s like every other article <a href=\"https:\/\/search.twitter.com\/search?q=#ENGR145\">#ENGR145<\/a><br \/>\n<a href=\"https:\/\/twitter.com\/@garrytan\">@garrytan<\/a> <a href=\"https:\/\/twitter.com\/@dannysullivan\">@dannysullivan<\/a> u too<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Hat tip and thank you to Tom Kosnik, Stanford Re case studies that I learned about while at Stanford Engineering<\/p>\n<\/div>\n<div style=\"-webkit-text-size-adjust: auto;\">\n<div><\/div>\n<div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\">\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" alt=\"\" src=\"https:\/\/si0.twimg.com\/profile_images\/378800000398125690\/7ae7dbb285a6b53329076f62c3935c7d_normal.jpeg\" \/><\/td>\n<td><b>Marcus Nelson (<a href=\"https:\/\/twitter.com\/marcusnelson\">@marcusnelson<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/marcusnelson\/status\/380358030808084480\">9\/18\/13, 8:49 AM<\/a><\/div>\n<div>Wow, this is going to be huge, Congrats\u00a0<a href=\"https:\/\/twitter.com\/@jowyang\">@jowyang<\/a>\u00a0\u00bb Jeremiah\u2019s new venture; moving on from\u00a0<a href=\"https:\/\/twitter.com\/@altimeter\">@altimeter<\/a>\u00a0<a href=\"https:\/\/t.co\/xvi7smOl44\">add.vc\/tCb<\/a>\u00a0<a href=\"https:\/\/search.twitter.com\/search?q=#startup\">#startup<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Btw, Marcus Nelson started Addvocate.<br \/>\nHe started UserVoice.<br \/>\nThen went to Salesforce.<br \/>\nThen started a sequel company to Saleforce: Addvocate<\/p>\n<p>Jermiah Owyang started a company that is a sequel company that is a sequel to Altimeter<\/p>\n<\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\">\n<p><a href=\"https:\/\/www.web-strategist.com\/blog\/2013\/09\/18\/jeremiahs-new-venture-moving-on-from-altimeter\/\">https:\/\/www.web-strategist.com\/blog\/2013\/09\/18\/jeremiahs-new-venture-moving-on-from-altimeter\/<\/a><\/p>\n<div>\n<div>\n<div><a href=\"https:\/\/twitter.com\/@garrytan\">@garrytan<br \/>\nHe started Posterous. Sold it to Twitter<br \/>\nThen started PostHaven.<\/a>&nbsp;<\/p>\n<p><a href=\"https:\/\/twitter.com\/@dannysullivan\">@dannysullivan<\/a><br \/>\nHe started Search Engine Watch<br \/>\nThen he started Search Engine LandSequels have very little risk.<\/p>\n<\/div>\n<div>ENGR145&#8217;s Anchor Concept: Lemonade and Gua Gua Guacamole<\/div>\n<div><\/div>\n<div>It moves you to the right on the entrepreneur bell curve<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=n5jB310egEI&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/n5jB310egEI&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/n5jB310egEI&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=BMyLcDaWazU&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/BMyLcDaWazU&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/BMyLcDaWazU&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>See the part where RMRMRE corresponds to the focus of this article \/ title of this article??CEO of Duck9<\/p>\n<\/div>\n<div>Stanford University Entrepreneur in Residence, Emeritus<\/div>\n<div><\/div>\n<div>Duck9 = &#8220;Deep Underground Credit Knowledge&#8221; 9<\/div>\n<div>125 University Avenue\/ 100<\/div>\n<div>Palo Alto CA 94301<\/div>\n<div><a href=\"https:\/\/www.duck9.com\/ass\">https:\/\/www.duck9.com\/ass<\/a><\/div>\n<div>650-566-9600<\/div>\n<div>650-566-9696 (direct)<\/div>\n<div>650-283-8008 (cell)<\/div>\n<div><\/div>\n<div>****************<\/div>\n<div>Editor of the BusinessWeek Channel &#8220;What They Don&#8217;t Teach at Business School&#8221;<\/div>\n<div><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a><\/div>\n<div>CNN Video Channel: <a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\">https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/div>\n<div><\/div>\n<div>Read my last 10 tweets at <a href=\"https:\/\/www.Twitter.com\/LarryChiang\">https:\/\/www.Twitter.com\/LarryChiang<\/a><\/div>\n<div><\/div>\n<div>Author, NY Times Bestseller<\/div>\n<div><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/div>\n<div><\/div>\n<div>&#8220;What They Will NEVER Teach You at Stanford Business School&#8221; comes out 11-11-14<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\">https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/div>\n<div><\/div>\n<div>52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering<\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=vDBY0GkI3-g&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>Emergency swings and cutting deals as an 9 year old<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=OFGY7v9C4G0&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>##########<\/div>\n<div>Duck9 is part of UCMS Inc.<\/div>\n<div><a href=\"https:\/\/www.ucms.com\">https:\/\/www.ucms.com<\/a><\/div>\n<div>630-705-5555<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=BMyLcDaWazU&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/BMyLcDaWazU&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/BMyLcDaWazU&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>CEO of Duck9<\/div>\n<div>Stanford University Entrepreneur in Residence, Emeritus<\/div>\n<div><\/div>\n<div>Duck9 = &#8220;Deep Underground Credit Knowledge&#8221; 9<\/div>\n<div>125 University Avenue\/ 100<\/div>\n<div>Palo Alto CA 94301<\/div>\n<div><a href=\"https:\/\/www.duck9.com\/ass\">https:\/\/www.duck9.com\/ass<\/a><\/div>\n<div>650-566-9600<\/div>\n<div>650-566-9696 (direct)<\/div>\n<div>650-283-8008 (cell)<\/div>\n<div><\/div>\n<div>****************<\/div>\n<div>&#8220;What They Don&#8217;t Teach You at Business School&#8221;<\/div>\n<div><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a><\/div>\n<div>CNN Video Channel: <a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\">https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/div>\n<div><\/div>\n<div>Read my last 10 tweets at <a href=\"https:\/\/www.Twitter.com\/LarryChiang\">https:\/\/www.Twitter.com\/LarryChiang<\/a><\/div>\n<div><\/div>\n<div>Author, NY Times Bestseller<\/div>\n<div><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/div>\n<div><\/div>\n<div>&#8220;What They Will NEVER Teach You at Stanford Business School&#8221; comes out 11-11-14<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\">https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/div>\n<div><\/div>\n<div>52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering<\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=vDBY0GkI3-g&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>Emergency swings and cutting deals as an 9 year old<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=OFGY7v9C4G0&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>##########<\/div>\n<div>Duck9 is part of UCMS Inc.<\/div>\n<div><a href=\"https:\/\/www.ucms.com\">https:\/\/www.ucms.com<\/a><\/div>\n<div>630-705-5555<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang I&#8217;m from the future. Some of y&#8217;all start risky startups that might fail. Well, as sure as how I anointed myself #1 in Entrepreneur Shit (get it?! It&#8217;s a hiLarryAss double entendre of entrepreneurship, hat tips to Mark Suster) Anyway, without giving away the plot from the future \ud83d\ude09 Here is my [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-1552","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=1552"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1552\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=1552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=1552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=1552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}