{"id":1576,"date":"2013-09-21T02:37:00","date_gmt":"2013-09-21T06:37:00","guid":{"rendered":"https:\/\/www.duck9.com\/?p=1576"},"modified":"2013-10-12T19:00:12","modified_gmt":"2013-10-12T23:00:12","slug":"what-they-do-execute-at-sxsw-2014","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/what-they-do-execute-at-sxsw-2014\/","title":{"rendered":"What They DO Execute at SXSW, 2014"},"content":{"rendered":"<p><strong>Larry Chiang is an instructional humorist and has a JBA (Jedi in Business Administration). He will get you your ROI for SXSW before you fly to Austin. After a Harvard Business School event, they wrote: \u201c<a href=\"https:\/\/www.harbus.org\/2009\/What-They-Dont-Teach-4531\/\" target=\"_blank\">What They Don\u2019t Teach You at Stanford Business School<\/a>\u201c. He taught ENGR145 as an EIR and now teaches us how to sell and relaunch a company at SXSW. It is called Sonar. Yes, he did this exact maneuver with Plancast after the board and founders had left it for dead<br \/>\n<\/strong><\/p>\n<p>Oct 12, 2013 UPDATE: follow the progress using &#8216;POUND larry chiang sonar&#8217; no space. Or as the cool kids say &#8220;#larrychiangSonar&#8221;. Why?! Because as of Oct 11, we cannot get @sonar out of zombie state<\/p>\n<p>Oct 9, 2013 UPDATE: #CTCFTR is the hashtag for step &#8220;#g&#8221;. It is &#8216;cross the innovation chasm from the right&#8217;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-743\" title=\"Larry-Chiang\" alt=\"Larry Chiang\" src=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/wp-content\/uploads\/2011\/12\/cropped-head-shot-no-smile.jpg\" width=\"150\" height=\"150\" \/>By <a href=\"https:\/\/web.archive.org\/web\/20100201040226\/https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\" target=\"_blank\"><strong>Larry Chiang<\/strong><\/a><\/p>\n<div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\">\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\">\n<p><span><span style=\"font-size: 15px;\">When I say &#8216;sonar&#8217; I mean <a href=\"https:\/\/www.duck9.com\/uncategorized\/mentorship-using-larry-chiangs-sonar-broadcasting-method\/\" target=\"_blank\">broadcast<\/a> your entrepreneur position.<\/span><\/span><\/p>\n<p>My focus will be on the vertical of technical co-founders who only have tech co-founders. To be blunt, it is engineers only. This solves the issue I discovered at MIT and Palo Alto&#8217;s Community&#8217;s College (aka Stanford University) that a FedEx package is actually smarter and updates more that a CS major CEO.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/musgxBi7EIw\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>The idea is to <a href=\"https:\/\/www.duck9.com\/uncategorized\/mentorship-using-larry-chiangs-sonar-broadcasting-method\/\" target=\"_blank\">sonar ping back our mentors<\/a>. The focus is on\u00a0 execution where we execute, document what we execute and execute some more. Bonus if you do a &#8216;mentor mention per press interview&#8217;.<\/p>\n<p>The best pitch deck I have ever seen was actually at a public college. It had one slide. It listed three CS major founders. They all sold or promoted.<\/p>\n<\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-size: 15px;\">CS major founder One &#8211; SALES<\/span><\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-size: 15px;\">CS major founder TWO &#8211; Promotion<\/span><\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-size: 15px;\">CS major founder #3 &#8211; Marketing sales<\/span><\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-size: 15px;\">(We all rotate as CEO)<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">\u00a0<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">Well, here is my power point deck &#8212; Yup a facebook\u00a0<\/span><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">photos album, &#8216;Sonar, the App, Rises to Pitch a New Tent&#8217;.<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">\u00a0<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">i used the app <a href=\"https:\/\/twitter.com\/iLoader\">https:\/\/twitter.com\/iLoader<\/a>.\u00a0<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">\u00a0<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">Anyway, check out my SXSW plan on my fb photo album <a href=\"https:\/\/on.fb.me\/16wgDEj\">https:\/\/on.fb.me\/16wgDEj<\/a><\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">\u00a0<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">### \u00a0Short history of SONAR \u00a0###<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">\u00a0<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\">\n<div style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">\n<div>BORN (at TC Disrupt NYC)<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/m.techcrunch.com\/2011\/05\/23\/sonar-finds-you-the-most-relevant-people-in-the-room\/\">https:\/\/m.techcrunch.com\/2011\/05\/23\/sonar-finds-you-the-most-relevant-people-in-the-room\/<\/a><\/div>\n<div><\/div>\n<div>DIED<\/div>\n<div><a href=\"https:\/\/bit.ly\/bmartin711\">https:\/\/bit.ly\/bmartin711<\/a><\/div>\n<div><\/div>\n<div>Reborn Sept 20, 2013?<\/div>\n<div>Via an effen Facebook album?!?<\/div>\n<\/div>\n<div><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\"><a href=\"https:\/\/on.fb.me\/16wgDEj\">https:\/\/on.fb.me\/16wgDEj<\/a><\/span><\/div>\n<div><span style=\"font-family: '.Helvetica NeueUI'; font-size: 15px; -webkit-text-size-adjust: none;\">\u00a0<\/span><\/div>\n<p>THE IDEA HERE IS TO HAVE &#8216;THE APP THAT WINS SXSW&#8217; TO NOT EVEN BE AN APP,<\/p>\n<p>BUT A HASHTAG.<\/p>\n<p>THE IDEA IS TO NOT HAVE MY APP WIN. THE IDEA IS TO HAVE YOU WIN SXSW<\/p>\n<p>Plan to win SXSW by engineering up the momentum! Plan to win SXSW by getting interviewed by me and maybe Robert Scoble during Entrepreneur Week at Stanford Mall Feb 25, 2014 (cost = free)<\/p>\n<\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><span style=\"text-decoration: underline;\">My plan to kill eight birds with ONE stone (the one stone being &#8216;sell Sonar&#8217;)&#8230; The eight birds<\/span><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\">-BIRD (a)- Get the knowledge and network of SXSW BEFORE you go (and while others go for you). It is WTDTYASBS goal (my books mantra is get your ROI before you go to MBA school)<\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\">-BIRD (b)- pre promote, PREPARE, pre-execute SXSW before you go to Austin<\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\"><\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\">-BIRD (c)- broadcast your seven positive inflection points while youre at SXSW and right before SXSW<\/div>\n<div style=\"-webkit-text-size-adjust: auto; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969);\">\n<p>-BIRD (d1)- set your intention to practice entrepreneurship with me by tweeting &#8220;#LarryChiangSonar&#8221;. Nothing else. Just simply tweet:\u00a0#LarryChiangSonar<\/p>\n<div>-BIRD (d2)- promote and execute a Paul Graham post RE: distribution of your startups offering https:\/\/bit.ly\/pgrahamCh6<\/div>\n<div>-BIRD (d3)- utilize Waze to wrangle in celebs for your Minimum Viable Party (mvp is a sequel concept to Eric Ries&#8217; MVP). I helped prepare <a href=\"https:\/\/techcrunch.com\/2012\/03\/17\/thumb-sxsw\/\" target=\"_blank\">Waze to win SXSW 2012<\/a><\/div>\n<div>-BIRD (d4)- provide the ROI for a person who spent 800 on a badge<\/div>\n<div><\/div>\n<div>-BIRD (e)- use engineers, developers and CS majors to sell and promote<\/div>\n<div><\/div>\n<div>-BIRD (f)- lever the genius\u00a0ENGR145 concepts that i study (VIDEO)<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>-BIRD (g)-\u00a0Cross the innovation chasm from the right<\/div>\n<div><\/div>\n<div>&#8211; BIRD (h)- leadGen to make cash for yourselves<\/div>\n<div>-BIRD (i)- Get a VC excited about you that they pitch you on using their money (it is the realization of my Reverse VC franchise concept)<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=n5jB310egEI&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/n5jB310egEI&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/n5jB310egEI&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=BMyLcDaWazU&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/BMyLcDaWazU&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/BMyLcDaWazU&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>CEO of Duck9<\/div>\n<div>Stanford University Entrepreneur in Residence, Emeritus<\/div>\n<div><\/div>\n<div>Duck9 = &#8220;Deep Underground Credit Knowledge&#8221; 9<\/div>\n<div>125 University Avenue\/ 100<\/div>\n<div>Palo Alto CA 94301<\/div>\n<div><a href=\"https:\/\/www.duck9.com\/ass\">https:\/\/www.duck9.com\/ass<\/a><\/div>\n<div>650-566-9600<\/div>\n<div>650-566-9696 (direct)<\/div>\n<div>650-283-8008 (cell)<\/div>\n<div><\/div>\n<div>****************<\/div>\n<div>Editor of the BusinessWeek Channel &#8220;What They Don&#8217;t Teach at Business School&#8221;<\/div>\n<div><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a><\/div>\n<div>CNN Video Channel: <a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\">https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/div>\n<div><\/div>\n<div>Read my last 10 tweets at <a href=\"https:\/\/www.Twitter.com\/LarryChiang\">https:\/\/www.Twitter.com\/LarryChiang<\/a><\/div>\n<div><\/div>\n<div>Author, NY Times Bestseller<\/div>\n<div><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/div>\n<div><\/div>\n<div>&#8220;What They Will NEVER Teach You at Stanford Business School&#8221; comes out 11-11-14<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\">https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/div>\n<div><\/div>\n<div>52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering<\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=vDBY0GkI3-g&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>Emergency swings and cutting deals as an 9 year old<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=OFGY7v9C4G0&amp;feature=youtube_gdata_player\"><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"https:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" allowfullscreen=\"true\" allowscriptaccess=\"always\" \/><\/object><\/a><\/div>\n<div><\/div>\n<div>##########<\/div>\n<div>Duck9 is part of UCMS Inc.<\/div>\n<div><a href=\"https:\/\/www.ucms.com\">https:\/\/www.ucms.com<\/a><\/div>\n<div>630-705-5555<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang is an instructional humorist and has a JBA (Jedi in Business Administration). He will get you your ROI for SXSW before you fly to Austin. After a Harvard Business School event, they wrote: \u201cWhat They Don\u2019t Teach You at Stanford Business School\u201c. He taught ENGR145 as an EIR and now teaches us how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1576","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=1576"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1576\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=1576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=1576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=1576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}