{"id":1674,"date":"2013-10-11T15:38:01","date_gmt":"2013-10-11T19:38:01","guid":{"rendered":"https:\/\/www.duck9.com\/?p=1674"},"modified":"2013-10-11T15:49:02","modified_gmt":"2013-10-11T19:49:02","slug":"a-live-action-business-case-study-a-night-of-revelry-by-revel-systems","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/a-live-action-business-case-study-a-night-of-revelry-by-revel-systems\/","title":{"rendered":"A Live Action, Business Case Study, &#8220;A Night of Revelry&#8221; by Revel Systems"},"content":{"rendered":"<div>Augmented by Larry Chiang<\/p>\n<div><\/div>\n<div>This is a smart example of knowledge activation and brand activation.<\/div>\n<div><\/div>\n<div>\n<table width=\"600\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><img decoding=\"async\" src=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/top.gif\" style=\"display: block; \"><\/td>\n<\/tr>\n<tr>\n<td width=\"58\" background=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/midleft.gif\"><\/td>\n<td width=\"484\" valign=\"top\">\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; \"><span style=\"vertical-align: baseline; background-color: rgba(255, 255, 255, 0);\">Dear Guest of Revelry,<\/span><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; \"><span style=\"background-color: rgba(255, 255, 255, 0);\"><strong><strong><\/strong><\/strong><span style=\"vertical-align: baseline; \"><br \/><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; \"><span style=\"background-color: rgba(255, 255, 255, 0);\"><span style=\"vertical-align: baseline; \">A Night of Revelry is upon us, and we hope you\u2019re as excited as we are. We look forward to seeing all of you, and are thrilled you\u2019re able to join us for this special occasion. In addition to excellent food and beverages (and overall revelry), we have some exciting announcements to make <\/span><span style=\"font-weight: bold; vertical-align: baseline; \"><a href=\"x-apple-data-detectors:\/\/0\" x-apple-data-detectors=\"true\" x-apple-data-detectors-type=\"calendar-event\" x-apple-data-detectors-result=\"0\">tonight<\/a>, Friday, October 11th<\/span><span style=\"vertical-align: baseline; \">, and look forward to sharing them with you.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; \"><span style=\"background-color: rgba(255, 255, 255, 0);\"><strong><strong><\/strong><\/strong><span style=\"vertical-align: baseline; \"><br \/><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; \"><span style=\"background-color: rgba(255, 255, 255, 0);\"><span style=\"vertical-align: baseline; \">In order to fully prepare for A Night of Revelry, make sure you <\/span><a href=\"https:\/\/www.paypal.com\/webapps\/mpp\/mobile-apps\" style=\"text-decoration: none; \"><span style=\"text-decoration: underline; vertical-align: baseline; \">download the PayPal mobile app<\/span><\/a><span style=\"vertical-align: baseline; \">. This   app will be your key to unlocking a special experience we have planned, and we know you won\u2019t want to miss out. <\/span><\/span><\/p>\n<p><strong style=\"background-color: rgba(255, 255, 255, 0);\"><strong id=\"docs-internal-guid-473bf2c4-a8b8-7473-d733-92e61298bce0\"><span style=\"font-weight: normal; vertical-align: baseline; \">Download the app, and we\u2019ll see you <a href=\"x-apple-data-detectors:\/\/2\" x-apple-data-detectors=\"true\" x-apple-data-detectors-type=\"calendar-event\" x-apple-data-detectors-result=\"2\">tonight<\/a> for A Night of Revelry.<\/span><\/strong><br \/><\/strong><\/p>\n<\/td>\n<td width=\"58\" background=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/midright_58margin.gif\"><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/bottom.gif\"><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"width: 640px; margin: 0px auto; \"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/static\/images\/django\/util\/line.gif\" vspace=\"5\" style=\"width: 600px; margin: 0px 0px 10px 20px; \"><\/span><\/p>\n<table width=\"580\" id=\"footer_container\" style=\"margin-left: 20px; padding-bottom: 25px; \">\n<tbody>\n<tr>\n<td style=\"padding: 0px 10px 2px; \"><span style=\"width: 300px; word-wrap: break-word; background-color: rgba(255, 255, 255, 0);\">This invitation was sent to&nbsp;<a href=\"mailto:chiang9@duck9.com\"><a href=\"mailto:Larry@duck9.com\">Larry@duck9.com<\/a><\/a>&nbsp;by&nbsp;<a href=\"https:\/\/www.eventbrite.com\/org\/2808621686\">Revel Systems<\/a>&nbsp;the organizer. To stop receiving invitations from this organizer, you can&nbsp;<a href=\"https:\/\/www.eventbrite.com\/inviteunsubscribe?email=chiang9%40duck9.com&amp;oid=2789098&amp;sig=AGNbPwFlnX3GnkNFN7xtKtd9GXbbE0azjw\">unsubscribe<\/a>.<\/span><\/td>\n<td align=\"center\" rowspan=\"3\"><a href=\"https:\/\/www.eventbrite.com\/home\/?ref=eemail&amp;utm_source=eb_email&amp;utm_medium=email&amp;utm_campaign=invite&amp;utm_term=footer_invite\" style=\"text-decoration: none; background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\"><img decoding=\"async\" src=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/invites\/registration_by-logo.png\" alt=\"Eventbrite\" border=\"0\"><\/font><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 0px 10px 10px; \"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<table width=\"600\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2013\/10\/image1.png\" alt=\"image.png\" id=\"4D0390EA-6816-4894-870B-D02B553E603E\"><img decoding=\"async\" src=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/top.gif\" style=\"display: block; \"><\/td>\n<\/tr>\n<tr>\n<td width=\"58\" background=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/midleft.gif\">\n<\/td>\n<td width=\"484\" valign=\"top\">\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; \"><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; \"><span style=\"-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);\"><span style=\"vertical-align: baseline; \"><br \/><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; \"><span style=\"-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);\"><span style=\"vertical-align: baseline; \">IT&#8217;S SMART TO DO PRODUCT AND KNOWLEDGE ACTIVATION<\/span><\/span><\/p>\n<p><strong style=\"-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);\"><strong id=\"docs-internal-guid-473bf2c4-a8b8-7473-d733-92e61298bce0\"><span style=\"font-weight: normal; vertical-align: baseline; \">Download the app, and we\u2019ll see you <a href=\"x-apple-data-detectors:\/\/2\" x-apple-data-detectors=\"true\" x-apple-data-detectors-type=\"calendar-event\" x-apple-data-detectors-result=\"2\">tonight<\/a> for A Night of Revelry.<\/span><\/strong><br \/><\/strong><\/p>\n<\/td>\n<td width=\"58\" background=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/midright_58margin.gif\"><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><span style=\"-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/bottom.gif\"><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"width: 640px; margin: 0px auto; \"><span style=\"-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/static\/images\/django\/util\/line.gif\" vspace=\"5\" style=\"width: 600px; margin: 0px 0px 10px 20px; \"><\/span><\/p>\n<table width=\"580\" id=\"footer_container\" style=\"margin-left: 20px; padding-bottom: 25px; \">\n<tbody>\n<tr>\n<td style=\"padding: 0px 10px 2px; \"><span style=\"width: 300px; word-wrap: break-word; -webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);\">This invitation by&nbsp;<a href=\"https:\/\/www.eventbrite.com\/org\/2808621686\">Revel Systems<\/a>&nbsp;<\/span><\/td>\n<td align=\"center\" rowspan=\"3\"><a href=\"https:\/\/www.eventbrite.com\/home\/?ref=eemail&amp;utm_source=eb_email&amp;utm_medium=email&amp;utm_campaign=invite&amp;utm_term=footer_invite\" style=\"text-decoration: none; -webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\"><img decoding=\"async\" src=\"https:\/\/ebmedia.eventbrite.com\/s3-s3\/marketing\/emails\/invites\/registration_by-logo.png\" alt=\"Eventbrite\" border=\"0\"><\/font><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 0px 10px 10px; \"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span style=\"-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.eventbrite.com\/inviteaction?i=&amp;o=1\" width=\"1\" height=\"1\" alt=\"\"><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Augmented by Larry Chiang This is a smart example of knowledge activation and brand activation. Dear Guest of Revelry, A Night of Revelry is upon us, and we hope you\u2019re as excited as we are. We look forward to seeing all of you, and are thrilled you\u2019re able to join us for this special occasion. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1674","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=1674"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1674\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=1674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=1674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=1674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}