{"id":1755,"date":"2013-11-10T14:37:52","date_gmt":"2013-11-10T18:37:52","guid":{"rendered":"https:\/\/www.duck9.com\/?p=1755"},"modified":"2013-11-10T14:40:37","modified_gmt":"2013-11-10T18:40:37","slug":"social-medias-influence-and-utilization-in-augmenting-fico-credit-algorithms","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/social-medias-influence-and-utilization-in-augmenting-fico-credit-algorithms\/","title":{"rendered":"Social Media&#8217;s Influence and Utilization in Augmenting FICO Credit Algorithms"},"content":{"rendered":"<p>By Larry Chiang   Google &#8220;thin file analysis&#8221;  I gave a seminal talk when I was a student who developed (and sold) a TFA model. My engineering work was so groundbreaking that they gave me an award for refrigerators. Credit, finance and risk modeling were over their heads. So, the powers-that-be gave me an engineering award on condenser coil optimization computer program. It optimized heat transfer off of a kitchen freezer.   Lol, the conclusion was -1- blow harder -2- your puppy&#8217;s pet hair is clogging my condenser  YOU MUST FIND YOUR PUPPY HAIR.  What you&#8217;re asking about is &#8216;off credit report scoring&#8217; Re How do I use social media to differentiate two people with the same FICO?  Puppy hair clogging is your issue. NOW HUNT FOR YOUR PUPPY HAIR!  For your &#8220;class&#8221;, I&#8217;d come to the conclusion that  -1- debit data matters (to FICO credit data) -2- social media is quasi useless but extremely useful to work within (aka bend) the laws of the &#8220;Fair Credit Lending Act&#8221; -3- length of time w their current cell phone project -4- Google voice is all fraud. You&#8217;d think its be a pre-pay phone but nope. You&#8217;d be mistaken if you thought pre-pay phone holder was a bad credit risk -5- Picture. Do they have a social media picture?! -6- Amazon account.  Here is a whopper. Is the email that they submitted&#8230;, linked to an Amazon account?!?!!  It matters.   Google  &#8220;Marshmallow credit delayed gratification&#8221;  This single data point is critical in social media credit underwriting  Maybe, it&#8217;s because they read.  Maybe it&#8217;s because they have delayed gratification in buying stuff for a lower price.  Early research I did showed that &#8211; less money out IS GOOD &#8211; delayed grat is good &#8211; more money in is OK &#8211; net money left over at the end of each year and each month is good  Key points. THERE IS NO HIGH LEVEL PERSPECTIVE.  It&#8217;s all [this data set] ~> {this charge off ratio}  Disclosure: I financially benefit from credit data, reading USA credit laws, co-authoring USA credit laws and forward engineering FICO scores.  SLIDESHARE:  What LARRY CHIANG, male heterosexual, Super Model Can Teach a Harvard MBA About Credit <a href=\"https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit\" >https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit<\/a>  American Express&#8217; Under-Promoted Credit Truths at Mercedes Benz Fashion Week (MBFW)&#8221;  <a href=\"https:\/\/t.co\/inxTmZAj\" >https:\/\/t.co\/inxTmZAj<\/a>   My Stanford Engineering video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve   <embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/eudADPfTWiE&#038;hl=en&#038;fs=1' \/>  CEO of Duck9 MIT University EIR (Entrepreneur in Residence)  Duck9 = &#8220;Deep Underground Credit Knowledge&#8221; 9 125 University Avenue\/ 100 Palo Alto CA 94301 <a href=\"https:\/\/www.duck9.com\/ass\" >https:\/\/www.duck9.com\/ass<\/a> 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)  **************** Editor of the BusinessWeek Channel &#8220;What They Don&#8217;t Teach at Business School&#8221; <a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\" >https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a> CNN Video Channel: <a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\" >https:\/\/ireport.cnn.com\/people\/larrychiang<\/a>  Read my last 10 tweets at <a href=\"https:\/\/www.Twitter.com\/LarryChiang\" >https:\/\/www.Twitter.com\/LarryChiang<\/a>  Author, NY Times Bestseller <a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\" >https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a>  &#8220;What They Will NEVER Teach You at Stanford Business School&#8221; comes out 11-11-14  <a href=\"https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\" >https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a>  52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering <embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&#038;hl=en&#038;fs=1' \/>  Emergency swings and cutting deals as an 9 year old  <embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&#038;hl=en&#038;fs=1' \/>  ########## Duck9 is part of UCMS Inc. <a href=\"https:\/\/www.ucms.com\" >https:\/\/www.ucms.com<\/a> 630-705-5555  More on #ENGR145&#8217;s SHIFTING right on the entrepreneur bell curve  <embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/VZ45MliL-OM&#038;hl=en&#038;fs=1' \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang Google &#8220;thin file analysis&#8221; I gave a seminal talk when I was a student who developed (and sold) a TFA model. My engineering work was so groundbreaking that they gave me an award for refrigerators. Credit, finance and risk modeling were over their heads. So, the powers-that-be gave me an engineering award [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1755","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=1755"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1755\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=1755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=1755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=1755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}