{"id":1976,"date":"2014-01-21T18:27:57","date_gmt":"2014-01-21T22:27:57","guid":{"rendered":"https:\/\/www.duck9.com\/?p=1976"},"modified":"2014-01-21T18:28:36","modified_gmt":"2014-01-21T22:28:36","slug":"chinese-new-year-and-nba","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/chinese-new-year-and-nba\/","title":{"rendered":"Chinese New Year and NBA"},"content":{"rendered":"
\n
Unedited by Larry Chiang<\/div>\n
<\/div>\n
\n

BEIJING<\/b><\/st1:city>,<\/b> Jan. 21, 2014 <\/b>\u2013–<\/span><\/p>\n


<\/span><\/p>\n

To celebrate the holiday with its largest international fan base, the National Basketball Association (NBA) is conducting a comprehensive Chinese New Year celebration from Jan. 28 to Feb. 5<\/a>, which will touch millions of fans in China<\/st1:country-region>, the U.S.<\/st1:country-region> and Canada<\/st1:country-region><\/st1:place>.<\/o:p><\/span><\/p>\n


<\/span><\/p>\n

\"image.jpeg\"
<\/span><\/p>\n

The Year of the Horse celebration will include 23 unique live games broadcast and streamed in China<\/st1:place><\/st1:country-region> and 10 teams will honor the holiday during games in their market. This is the third year of the campaign, which has reached 96 million viewers and 107 million viewers in China<\/st1:country-region><\/st1:place> the last two years, respectively.<\/o:p><\/span><\/p>\n

The 10 teams participating include: Houston Rockets, Miami Heat, San Antonio Spurs, Toronto Raptors, Golden State Warriors, Brooklyn Nets, Washington Wizards, Los Angeles Lakers, Los Angeles Clippers and Sacramento Kings. Celebrations will vary in each market but will pay tribute to Chinese culture in many ways such as fan giveaways, musical performances, dancers, food, courtside signage, floor decals and partner activation.<\/o:p><\/span><\/p>\n


<\/span><\/p>\n

The Houston Rockets, who drafted NBA Legend Yao Ming in 2002, and currently feature Asian-American Jeremy Lin on their roster, will tip off the Chinese New Year Celebration program with an in-arena celebration on Jan. 28<\/a>, when they host the San Antonio Spurs \u2013 who have a record 10 international players.<\/o:p><\/span><\/p>\n


<\/span><\/p>\n

\u201cChinese New Year is a global event and a great opportunity for us to celebrate with our fans and their families in North America and China<\/st1:country-region><\/st1:place>,\u201d said David Shoemaker, CEO of NBA China. \u201cThe week-long initiative will bring the excitement of the NBA to fans in ways that resonate with Chinese culture, featuring unprecedented NBA programming and a variety of Chinese New Year-themed fan activities.\u201d<\/o:p><\/span><\/p>\n


<\/span><\/p>\n

All 14 NBA teams playing on Jan. 28<\/a> will wear specially designed Chinese New Year shooting shirts from adidas, the league\u2019s official on court apparel outfitter. The shooting shirts will be available for fans in China. <\/st1:country-region><\/st1:place><\/span><\/p>\n


<\/st1:country-region><\/st1:place><\/span><\/p>\n

Seven-time NBA Champion Robert Horry, who won two championships each with the Rockets and the Spurs, will tip off the festivities in China<\/st1:country-region> by hosting a Chinese New Year viewing party in Shanghai<\/st1:city> for the Spurs vs. Rockets game on Jan. 29<\/a> in China<\/st1:country-region><\/st1:place>. <\/span><\/p>\n


<\/span><\/p>\n

Horry and the Silver Dancers will celebrate the New Year with underprivileged students and present them with gifts to commemorate the holiday. Additionally, the group will have a traditional Chinese New Year\u2019s Eve dinner with players and coaches of the Shanghai<\/st1:placename> Sports<\/st1:placename> Academy<\/st1:placetype><\/st1:place>.<\/o:p><\/span><\/p>\n


<\/span><\/p>\n

As an official partner of NBA Chinese New Year Celebration 2014, Mengniu Dairy will engage its consumers through various marketing initiatives, highlighted by a Chinese New Year-themed sweepstakes, which will distribute more than three million Chinese New Year gifts to consumers across China<\/st1:country-region><\/st1:place>. Mengniu will also unveil a Chinese New Year-themed song performed by a local Houston <\/st1:city><\/st1:place>group to greet fans at the Spurs vs. Rockets game on Jan. 28.<\/a><\/o:p><\/span><\/p>\n

<\/p>\n

NBA China will conduct a series of online and social media promotions to interact with fans in China<\/st1:country-region><\/st1:place>. Fans will be able to participate through the NBA official Sina Weibo, Tencent Microblog and Weixin accounts to win the opportunity to attend the Chinese New Year viewing party in Shanghai<\/st1:city><\/st1:place> and other NBA prizes.<\/o:p><\/span><\/p>\n


<\/span><\/p>\n

This year\u2019s broadcasting schedule will feature live games <\/font>and coverage of in-arena celebrations on CCTV 5, BTV, Chongqing Satellite TV, Fujian TV, Guangdong TV, Sina, NowTV, Videoland Taiwan, Fox Taiwan, Elta Taiwan and Taiwan Mobile. Fans will be able to enjoy up to seven doubleheaders on CCTV 5 during the celebration, headlined by top NBA teams, including the defending champion Miami Heat, Houston Rockets, Golden State Warriors and the Oklahoma City Thunder.<\/span><\/p>\n

<\/p>\n

<\/div>\n
<\/div>\n
ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole <\/div>\n
<\/div>\n
It moves you to the right on the entrepreneur bell curve <\/div>\n
<\/div>\n
<\/a><\/div>\n
<\/div>\n
<\/a><\/div>\n
<\/div>\n
<\/a><\/div>\n
<\/div>\n
CEO of Duck9<\/div>\n
Stanford University Entrepreneur in Residence, Emeritus<\/div>\n
<\/div>\n
Duck9 = “Deep Underground Credit Knowledge” 9<\/div>\n
125 University Avenue\/ 100<\/div>\n
Palo Alto CA 94301<\/div>\n
https:\/\/www.duck9.com\/ass<\/a><\/a><\/div>\n
650-566-9600<\/div>\n
650-566-9696 (direct)<\/div>\n
650-283-8008 (cell)<\/div>\n
<\/div>\n
****************<\/div>\n
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”<\/div>\n
https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a><\/a><\/div>\n
CNN Video Channel: https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/a><\/div>\n
<\/div>\n
Read my last 10 tweets at https:\/\/www.Twitter.com\/LarryChiang<\/a><\/a><\/div>\n
<\/div>\n
Author, NY Times Bestseller<\/div>\n
https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/a><\/div>\n
<\/div>\n
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14<\/div>\n
<\/div>\n
https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/a><\/div>\n
<\/div>\n
52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering<\/div>\n
<\/a><\/div>\n
<\/div>\n
Emergency swings and cutting deals as an 9 year old<\/div>\n
<\/div>\n
<\/a><\/div>\n
<\/div>\n
##########<\/div>\n
Duck9 is part of UCMS Inc.<\/div>\n
https:\/\/www.ucms.com<\/a><\/a><\/div>\n
630-705-5555<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Unedited by Larry Chiang BEIJING, Jan. 21, 2014 \u2013– To celebrate the holiday with its largest international fan base, the National Basketball Association (NBA) is conducting a comprehensive Chinese New Year celebration from Jan. 28 to Feb. 5, which will touch millions of fans in China, the U.S. and Canada. The Year of the Horse celebration will include 23 unique live games […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1976","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=1976"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=1976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=1976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}