{"id":2043,"date":"2014-02-18T14:49:00","date_gmt":"2014-02-18T18:49:00","guid":{"rendered":"https:\/\/www.duck9.com\/?p=2043"},"modified":"2014-02-18T14:49:21","modified_gmt":"2014-02-18T18:49:21","slug":"how-to-navigate-sxsw-like-a-downhill-skier-and-get-a-10x-roi","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/how-to-navigate-sxsw-like-a-downhill-skier-and-get-a-10x-roi\/","title":{"rendered":"How to Navigate #SXSW Like a Downhill Skier and get a 10x ROI"},"content":{"rendered":"
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By Larry Chiang <\/span><\/div>\n

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Disclosure: I make money ‘selling’ credit cards. At SXSW, I will sell 5x the number of credit cards than official SXSW sponsor, American Express, will. Heck, I will even sell more Amex than Amex :-))<\/span><\/div>\n

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Disclosure: I make money sitting on 12+ boards of startups with a sum total of $0 money I’ve invested in them. <\/span><\/div>\n

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I’ve transparently blogged what works and what to pay attention to. This moment, I’m noticing the push-back from the energy, awareness and gravitational pull of SXSW.<\/span><\/div>\n

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The definition of gravity is where two bodies are attracted to each other. The moon pulls on Earth’s water, skiers are pulled down the slalom and SXSW pulls on us.<\/span><\/div>\n

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Does the ocean water hate the moon for causing tides??<\/span><\/div>\n

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Let’s examine SXSW’s pull on me and the concept of “Engineering Up a Tidal Wave of Momentum, Perpetual Promotion Machine”. It’s a hashtag, #EUTWMPPM, that executes my minority opinion and focus of this piece: “<\/span>How to Navigate #SXSW<\/a> Like a Downhill Skier and get a 10x ROI”<\/span><\/span><\/div>\n

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\/1\/ A Shoestring budget is plentiful to launch at SXSW<\/span><\/div>\n

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I’ll start by stating something ridiculous: “SXSW is cheap”. This ventureBeat article is spot-on <\/a>https:\/\/venturebeat.com\/2011\/02\/15\/how-to-launch-at-sxsw-on-a-shoestring-budget\/<\/a><\/a><\/span><\/div>\n

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\/2\/ “36 Minimum Viable Hours at SXSW”<\/span><\/div>\n

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Fly in. Fly out 30 hours later. I wrote a SXSW schedule up that you can google. It works. Consult your physician to see if you’re healthy enough to pull an overnighter.<\/span><\/div>\n

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\/3\/ 10x ROI is easy.<\/span><\/div>\n

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The public is out there thinking it costs $3k. My mentor, Mark McCormack, thinks that “You should make money while you’re building shareholder equity”. For example, Shark Tank is doing an event. Do points number one and number two from ( LINKhttps:\/\/venturebeat.com\/2011\/02\/15\/how-to-launch-at-sxsw-on-a-shoestring-budget\/<\/a><\/a>) and do an “afterparty”. After party is after the 2-6PM CST March 6<\/a> at the Black Chamber of Commerce in Austin.<\/span><\/div>\n

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\/4\/ Exercise with me: Cell 650-283-8008<\/a><\/span><\/div>\n

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It’s real.<\/span><\/div>\n

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4a) Read any two of my venture beat articles. Google a couple of hashtags I mention. Hint #EUTWMPPM has a doozie of a post as search result number one (https:\/\/bit.ly\/vc0310z<\/a><\/a>)<\/span><\/div>\n

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4b) text me and I’ll help walk you through popping your SXSW cherry as a… —<\/span><\/div>\n

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( this is a pay per read blog post, its 49.95 to read the rest. email me for a discount code where the first 5 are free!<\/span><\/div>\n

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Re<\/span><\/div>\n
Larry–<\/span><\/p>\n

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YES! <\/span><\/div>\n

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FYI, we’re publishing a post by Jolie later this afternoon that takes a somewhat more cynical view. It’s good advice, but she fundamentally hates SXSW (her first 2 tips are “don’t go”).<\/span><\/div>\n

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So I’d love to have a guest post on how to hack the event \/ game it.<\/span><\/div>\n

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Dylan.<\/span><\/div>\n
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By Larry Chiang  Disclosure: I make money ‘selling’ credit cards. At SXSW, I will sell 5x the number of credit cards than official SXSW sponsor, American Express, will. Heck, I will even sell more Amex than Amex :-)) Disclosure: I make money sitting on 12+ boards of startups with a sum total of $0 money […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2043","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/2043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=2043"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/2043\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=2043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=2043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=2043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}