{"id":2104,"date":"2014-03-01T23:03:07","date_gmt":"2014-03-02T03:03:07","guid":{"rendered":"https:\/\/www.duck9.com\/?p=2104"},"modified":"2014-03-01T23:09:51","modified_gmt":"2014-03-02T03:09:51","slug":"look-out-its-a-yc-cautionary-marketing-tale","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/look-out-its-a-yc-cautionary-marketing-tale\/","title":{"rendered":"Look Out. It’s a YC Cautionary Marketing Tale"},"content":{"rendered":"
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By Larry Chiang<\/div>\n
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Once up a short-time ago, YC engineers pitched like, well, engineers.<\/div>\n
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Not. No. More.<\/div>\n
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Presos are SLICK. Pitches are rehearsed with an intensity and emotional turbidity of a Scorsese scene at SXSW Film.<\/div>\n
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That’s the current news<\/div>\n
That is the good news.<\/div>\n
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Here is the news that is not yet good. <\/p>\n\n\n\n\n
<\/td>\nLarry Chiang @ SXSW (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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3\/1\/14, 6:29 PM<\/a><\/div>\n
Lol @getchitter<\/a> – ur @Crowdtilt<\/a> event is like a YC Hail Mary hoping to “go viral”
bit.ly\/vc0311gg<\/span><\/a>
C->A+:
bit.ly\/vc0311a<\/span><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

You’re in YC because “it’s distribution”. You’re in YC because you’re hoping to “go viral”.<\/div>\n

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Look, I see your marketing plan. Listen to not me, Larry Chiang (engineer who peaked Soph year). Listen to my mentor. Not my Mark McCormack mentor, NY Times best selling mentor. My other NY Times best selling mentor, Tim Ferriss.<\/span><\/div>\n

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Mr Ferriss said. If your book is 400 pages, your marketing plan should be 800.<\/span><\/div>\n
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ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole <\/div>\n
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It moves you to the right on the entrepreneur bell curve <\/div>\n
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<\/a><\/div>\n
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CEO of Duck9<\/div>\n
Stanford University Entrepreneur in Residence, Emeritus<\/div>\n
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Duck9 = “Deep Underground Credit Knowledge” 9<\/div>\n
125 University Avenue\/ 100<\/div>\n
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****************<\/div>\n
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”<\/div>\n
https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a><\/a><\/div>\n
CNN Video Channel: https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/a><\/div>\n
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Read my last 10 tweets at https:\/\/www.Twitter.com\/LarryChiang<\/a><\/a><\/div>\n
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Author, NY Times Bestseller<\/div>\n
https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/a><\/div>\n
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“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14<\/div>\n
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https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/a><\/div>\n
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52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering<\/div>\n
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Emergency swings and cutting deals as an 9 year old<\/div>\n
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##########<\/div>\n
Duck9 is part of UCMS Inc.<\/div>\n
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630-705-5555<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By Larry Chiang Once up a short-time ago, YC engineers pitched like, well, engineers. Not. No. More. Presos are SLICK. Pitches are rehearsed with an intensity and emotional turbidity of a Scorsese scene at SXSW Film. That’s the current news That is the good news. Here is the news that is not yet good.  Larry […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2104","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/2104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=2104"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/2104\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=2104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=2104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=2104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}