{"id":2108,"date":"2014-03-02T22:37:00","date_gmt":"2014-03-03T02:37:00","guid":{"rendered":"https:\/\/www.duck9.com\/?p=2108"},"modified":"2014-03-02T22:40:39","modified_gmt":"2014-03-03T02:40:39","slug":"5-surprising-patterns-of-sxsws-eventbrite-events-and-party-dynamics","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/5-surprising-patterns-of-sxsws-eventbrite-events-and-party-dynamics\/","title":{"rendered":"5 Surprising Patterns of SXSW’s Eventbrite Events and Party Dynamics"},"content":{"rendered":"
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By Larry Chiang <\/div>\n
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Curating the SXSW’s party landscape is like looking at an engineer’s credit risk model on a Duck9 dash. You could be an eleven year expert, yet miss something.<\/div>\n
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As a perennial party crasher*, annual SXSW speaker, “after party king**”, and 20x host of official and unOfficial Austin events, I see patterns. These, I recognize will help significantly improve your SXSW experience. It helps to have a system to filter what is important as an entrepreneur and founder en route to SXSW <\/div>\n
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\/1\/ Automated RSVP <\/div>\n
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Hand curated is the route to go. If I were a newbie, I’d use the “foot-in-the-door” \/ ledge technique. Opposite end of the spectrum is to pay a fee and outsource. My end of the bell curve, the right side of the bell curve uses a ledge to wedge your foot and build momentum. In short, coming to Austin from Oak Brook, Illinois, you’d get your ROI by value addedly RSVP-ing via a blog post. For example, https:\/\/bit.ly\/vc0311aay<\/a><\/a> shows you how to. Spending 20-30 minutes RSVP ing is the opposite of…<\/div>\n
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\/2\/ Death of the Free RSVP<\/div>\n
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RIP FREE. 2014. On Eventbrite, if you crunch the email address and attach a credit value, you’d see that email address quality is spam grade. By credit value, I mean credit card, credit score credit. Yes, email address showing up yield, “email addie person made up yesterday”. For example, JolieOdellSXSW@yahoo.com<\/a><\/a> or Chrissy.Farr.Sxsw@gmail<\/a><\/div>\n
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A free solution to free is doing a rebated ticket. #LCRRM is open source, Git-hub style signature recipe to solve free tix. LCRRM also helps you…<\/div>\n
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\/3\/ Ga Ga Guarantee Selling Out<\/div>\n
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When a concert promoter marks their event sold out; They sell 30% more.<\/div>\n
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I broke down 35 li’l steps here:<\/div>\n
https:\/\/whattheydontteachyouatstanfordbusinessschool.wordpress.com\/2011\/12\/27\/guacamole-recipe-11-how-to-use-the-larry-chiang-rebate-model-to-sellout-your-eventbrite-event-at-sxsw-and-beyond\/<\/a><\/a><\/div>\n
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\/4\/ Planning is critical but plans are useless.<\/div>\n
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Plot spoiler. The best events are 100% impromptu. For example, Sean Parker doesn’t do an Eventbrite. He would just hand a wad of cash to a Ryan Shea or a Nick Tippmann. Then, the alpha male would say: Execute.<\/div>\n
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This. This cliche pattern happens every year. This is why using a “ledge” and “foot-in-the-door<\/u>” is crucial. Use wordpress to network by announcing your RSVP via a gmail alert.<\/span><\/div>\n

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Every time I mention, Dave McClure, it shows up in his Gmail. Google “half baked Kauffman”.<\/span><\/div>\n
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\/5\/ Archive value.<\/div>\n
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Eventbrite events have high archive value. They still have value after. Hosts value in-bound blog links that augment archive value. That. That is why doing an MVBP (minimum viable blog post) for a foot-in-the-door works.<\/span><\/div>\n

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Networking via WORDPRESS via trackbacks works! The <\/span>“foot-in-the-door” \/ ledge<\/span> technique turn into a full-on springboard or\/and accelerator.<\/span><\/div>\n

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Wha??<\/span><\/div>\n
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Bonus. Advanced credit. AP style.<\/div>\n
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\/6\/ Guest to Host Transition.<\/div>\n
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Eric Ries has Min Viable Product. I think you should do a Less Than Minimum Viable Party (LTMVP :-).<\/div>\n
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Similar to how you go from observing founders to doing an MVP. Transition from guest to host doing a LTMVP of your own. Impromptu style. Ryan Shea \/ Jacob Cole like.<\/div>\n
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11 minute party.<\/div>\n
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Like an aged steak, the eventbrite needs time to marinate– like letting the uric acid break down the cow muscle.<\/div>\n<\/div>\n
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Leading all y’all to the inevitable ENTREPRENEUR conclusion: <\/div>\n
“Eventbrite Franchise Acquisition”.<\/div>\n
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\/7\/ Party M&A via Franchises<\/div>\n
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Whoa!<\/p>\n
So, you can buy a franchise like a Cold Stone, Fraiche Yogurt or Subway. But a Eventbrite party franchise you just get.<\/div>\n
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Right now you can “get some!” Only from me.<\/div>\n
Look thru what you might like here<\/div>\n
https:\/\/bit.ly\/vc03111<\/a><\/a><\/div>\n
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Parties merge all-the-time. For example Canaan Partners at Web 2.0 Summit merged with my Duck9 party. Read about how VentureBeat covered it at St Regis here<\/div>\n
https:\/\/www.duck9.com\/200<\/a><\/a><\/div>\n
and<\/div>\n
https:\/\/www.duck9.com\/200<\/a><\/a><\/span><\/div>\n

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\/8\/ Before Mergers as Party Acquisitions and Franchises<\/span><\/div>\n

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Co-hosting.<\/span><\/div>\n

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Co-promoting.<\/span><\/div>\n

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Get the credit for helping. My party mentor taught me, “there are only two types of people: hosts and guests”<\/span><\/div>\n

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\/9\/ What Stanford Engineering Teaches Engineers About Sequel Franchises.<\/span><\/div>\n

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You can do a sequel company to a company you do not work at. This is taught at <\/span>ENGR145 <\/div>\n
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Old meaning of franchise is pay $200k for an 80 hour per week job that makes you $90k.<\/div>\n
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New meaning is the Hollywood meaning. A Hollywood franchise example is ProsperAss. Before the film, there was the best book, cartoon comic, app and event series and YouTube mini-series.<\/div>\n
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All in all, start by practicing a pop up After Party at SXSW and read my TechCrunch article<\/div>\n
https:\/\/www.bit.ly\/vc03111a<\/a><\/a><\/span><\/div>\n

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It DJ-mixey-mashes up<\/span><\/div>\n
– sequels<\/span><\/div>\n
– franchise <\/span><\/div>\n
– co-hosting<\/span><\/div>\n
– pre-blogging as a guest<\/span><\/div>\n
– pre blogging the event as a host<\/span><\/div>\n

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Read <\/span>https:\/\/www.bit.ly\/vc03111a<\/a><\/a><\/span><\/div>\n
And text me.<\/span><\/div>\n

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I’m at SXSW doing video!<\/span><\/div>\n
Oh and do a video RSVP too. It’s very value added<\/span><\/div>\n

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And come to my event FOUR SEASONS Austin is doing for me! <\/span>https:\/\/www.bit.ly\/vc03111b<\/a><\/a><\/span><\/div>\n

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If u wanna co-host 03-07-14, do an MVBP :-))<\/span><\/div>\n
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U a girl?! <\/div>\n
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CEO of Duck9<\/div>\n
Stanford University Entrepreneur in Residence, Emeritus<\/div>\n
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Duck9 = “Deep Underground Credit Knowledge” 9<\/div>\n
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****************<\/div>\n
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”<\/div>\n
https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a><\/a><\/div>\n
CNN Video Channel: https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/a><\/div>\n
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Read my last 10 tweets at https:\/\/www.Twitter.com\/LarryChiang<\/a><\/a><\/div>\n
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Author, NY Times Bestseller<\/div>\n
https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/a><\/div>\n
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“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14<\/div>\n
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https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/a><\/div>\n
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52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering<\/div>\n
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Emergency swings and cutting deals as an 9 year old<\/div>\n
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##########<\/div>\n
Duck9 is part of UCMS Inc.<\/div>\n
https:\/\/www.ucms.com<\/a><\/a><\/div>\n
630-705-5555<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By Larry Chiang  Curating the SXSW’s party landscape is like looking at an engineer’s credit risk model on a Duck9 dash. You could be an eleven year expert, yet miss something. As a perennial party crasher*, annual SXSW speaker, “after party king**”, and 20x host of official and unOfficial Austin events, I see patterns. These, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2108","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/2108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=2108"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/2108\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=2108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=2108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=2108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}