{"id":2184,"date":"2014-04-24T16:32:33","date_gmt":"2014-04-24T20:32:33","guid":{"rendered":"https:\/\/www.duck9.com\/?p=2184"},"modified":"2014-04-24T16:37:12","modified_gmt":"2014-04-24T20:37:12","slug":"why-great-tech-content-fails-to-distribute","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/why-great-tech-content-fails-to-distribute\/","title":{"rendered":"Why Great Tech Content Fails to Distribute"},"content":{"rendered":"<div>\n<div><\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); font-size: 14px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: Helvetica, sans-serif, Arial, Tahoma; line-height: 22px; -webkit-text-size-adjust: none; \">By Larry Chiang&nbsp;<\/span><\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); font-size: 14px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: Helvetica, sans-serif, Arial, Tahoma; line-height: 22px; -webkit-text-size-adjust: none; \"><br \/><\/span><\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); font-size: 14px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: Helvetica, sans-serif, Arial, Tahoma; line-height: 22px; -webkit-text-size-adjust: none; \">Getting distribution with content that should &#8220;go viral&#8221; is tough. Let&#8217;s say you&#8217;ve some experts like Robyn Duda. She similarly has content on this topic and is doing a webinar<\/span><\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); font-size: 14px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: Helvetica, sans-serif, Arial, Tahoma; line-height: 22px; -webkit-text-size-adjust: none; \"><br \/><\/span><\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); font-size: 14px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: Helvetica, sans-serif, Arial, Tahoma; line-height: 22px; -webkit-text-size-adjust: none; \">*** &nbsp;Robyn Duda&#8217;s ***<\/span><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); font-size: 14px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: Helvetica, sans-serif, Arial, Tahoma; line-height: 22px; -webkit-text-size-adjust: none; \"><a href=\"https:\/\/event.on24.com\/r.htm?e=782269&amp;s=1&amp;k=A03B0C6105D6FC4FF1CC48417607D609&amp;partnerref=EMAIL&amp;elq=4b06ad2e04564b26b0c6da41a960ba84&amp;elqCampaignId=2665\" style=\"text-decoration: none; color: rgb(0, 105, 168); font-weight: bold; \">&nbsp;How Tech Events Fail or Succeed<\/a>.&nbsp;<\/span><\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); font-size: 14px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: Helvetica, sans-serif, Arial, Tahoma; line-height: 22px; -webkit-text-size-adjust: none; \"><br \/><\/span><\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); font-size: 14px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: Helvetica, sans-serif, Arial, Tahoma; line-height: 22px; -webkit-text-size-adjust: none; \">Here is why tech content fails to distribute<\/span><\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); font-size: 14px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: Helvetica, sans-serif, Arial, Tahoma; line-height: 22px; -webkit-text-size-adjust: none; \"><\/p>\n<ul>\n<li>Not getting enough attendees to blog that they&#8217;re attending and tweet<\/li>\n<li>Failing to get Slideshare presos up before the event<\/li>\n<li>Not doing a livestream video for free<\/li>\n<li>Short, simple sweet hashtags<\/li>\n<li>Forgetting to lever YouTube and embed videos into WORDPRESS posts<\/li>\n<li>Having a stand-alone Eventbrite page plus the Eventbrite plugin on landing pages<\/li>\n<\/ul>\n<div>It helps you activate your brand and get distribution if you&nbsp;<\/div>\n<ul>\n<li>Having multiple landing pages<\/li>\n<li>Gender balance the conference<\/li>\n<li>Control and augment the hotel venue space (Four Seasons Austin and select Starwood properties do this well)<\/li>\n<li>Program content for spouses<\/li>\n<li>Taking into consideration Feng shui of space<\/li>\n<li>Flexing the agenda with an open and crowd sourced content.<\/li>\n<li>Get a student component<\/li>\n<li>Get student speakers to energize audience.&nbsp;<\/li>\n<\/ul>\n<p><\/span>Great fashion shows used to not get enough distribution&#8230; EVEN FOR CONTENT AS GREAT AS TORY BURCH&#8217;s<\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); \"><\/p>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=ac38OSsbYQ4&amp;feature=youtube_gdata_player\"><embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/ac38OSsbYQ4&#038;hl=en&#038;fs=1' \/><\/a><\/div>\n<div>What A Super Model Can Teach a Harvard MBA About Credit <a href=\"https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit\"><a href=\"https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit\"><a href=\"https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit\" >https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit<\/a><\/a><\/a><\/div>\n<div><\/div>\n<p><\/span>American Express&#8217; Under-Promoted Credit Truths at Mercedes Benz Fashion Week (MBFW)&#8221;&nbsp;<\/p>\n<div><a href=\"https:\/\/t.co\/inxTmZAj\"><a href=\"https:\/\/t.co\/inxTmZAj\" >https:\/\/t.co\/inxTmZAj<\/a><\/a>&nbsp;<\/p>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); \"><br \/><\/span><\/div>\n<div>My Stanford Engineering video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve&nbsp;<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;feature=youtube_gdata_player\"><embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/eudADPfTWiE&#038;hl=en&#038;fs=1' \/><\/a><\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); \"><br \/><\/span><\/p>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); \">CEO of Duck9<\/span><\/p>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); \">MIT University EIR (Entrepreneur in Residence)<\/span><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); \"><br \/><\/span><\/p>\n<div><\/div>\n<div>Duck9 = &#8220;Deep Underground Credit Knowledge&#8221; 9<\/div>\n<div>125 University Avenue\/ 100<\/div>\n<div>Palo Alto CA 94301<\/div>\n<div><a href=\"https:\/\/www.duck9.com\/ass\"><a href=\"https:\/\/www.duck9.com\/ass\" >https:\/\/www.duck9.com\/ass<\/a><\/a><\/div>\n<div>650-566-9600<\/div>\n<div><span class=\"Apple-style-span\" style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); \">650-566-9696 (direct)<\/span><\/div>\n<div>650-283-8008 (cell)<\/div>\n<div><\/div>\n<div>****************<\/div>\n<div>Editor of the BusinessWeek Channel &#8220;What They Don&#8217;t Teach at Business School&#8221;<\/div>\n<div><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\"><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\" >https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a><\/a><\/div>\n<div>CNN Video Channel:&nbsp;<a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\"><a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\"><a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\" >https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/a><\/a><\/div>\n<div><\/div>\n<div>Read my last 10 tweets at <a href=\"https:\/\/www.Twitter.com\/LarryChiang\"><a href=\"https:\/\/www.Twitter.com\/LarryChiang\"><a href=\"https:\/\/www.Twitter.com\/LarryChiang\" >https:\/\/www.Twitter.com\/LarryChiang<\/a><\/a><\/a><\/div>\n<div><\/div>\n<div>Author, NY Times Bestseller<\/div>\n<p><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\"><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\" >https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/a><\/div>\n<div><\/div>\n<p>&#8220;What They Will NEVER Teach You at Stanford Business School&#8221; comes out 11-11-14<\/p><\/div>\n<div><\/div>\n<p><a href=\"https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\"><a href=\"https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\" >https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/a><\/p>\n<div><\/p>\n<div>\n<div>52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering<\/div>\n<div><embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&#038;hl=en&#038;fs=1' \/><\/div>\n<div><\/div>\n<div>Emergency swings and cutting deals as an 9 year old<\/div>\n<div><\/div>\n<div><embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&#038;hl=en&#038;fs=1' \/><\/div>\n<div><\/div>\n<div>##########<\/div>\n<div>Duck9 is part of UCMS Inc.<\/div>\n<div><a href=\"https:\/\/www.ucms.com\" >https:\/\/www.ucms.com<\/a><\/div>\n<div>630-705-5555<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div>More on #ENGR145&#8217;s SHIFTING right on the entrepreneur bell curve&nbsp;<\/div>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=VZ45MliL-OM&amp;feature=youtube_gdata_player\"><embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/VZ45MliL-OM&#038;hl=en&#038;fs=1' \/><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang&nbsp; Getting distribution with content that should &#8220;go viral&#8221; is tough. Let&#8217;s say you&#8217;ve some experts like Robyn Duda. She similarly has content on this topic and is doing a webinar *** &nbsp;Robyn Duda&#8217;s ***&nbsp;How Tech Events Fail or Succeed.&nbsp; Here is why tech content fails to distribute Not getting enough attendees to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2184","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/2184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=2184"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/2184\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=2184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=2184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=2184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}