{"id":300,"date":"2011-07-08T15:31:32","date_gmt":"2011-07-08T19:31:32","guid":{"rendered":"https:\/\/www.duck9.com\/?p=300"},"modified":"2012-02-15T23:56:04","modified_gmt":"2012-02-16T03:56:04","slug":"how-to-go-from-zero-to-hero-at-sxsw-2012-panel","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/how-to-go-from-zero-to-hero-at-sxsw-2012-panel\/","title":{"rendered":"How To Go From Zero to Hero at SXSW (2012 Panel and NBA Case Study)"},"content":{"rendered":"<p>Larry Chiang writes about entrepreneurship and pre-entrepreneurship.  He edits the Bloomberg  BusinessWeek channel \u201cWhat They Don\u2019t Teach You  at Business School\u201d.  After Chiang\u2019s Harvard Law keynote, Harvard  Business wrote: \u201c<a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/2011\/04\/25\/what-they-don%E2%80%99t-teach-you-at-stanford-business-school-at-harvard\/\" target=\"_blank\">What They Don\u2019t Teach You at Stanford Business School<\/a>\u201c (the same title as his NY Times bestseller). If you read his scandalously awesome \u201c<a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/2009\/12\/11\/what-a-supermodel-can-teach-a-stanford-mba\/\" target=\"_blank\">What a Supermodel Can Teach a Stanford MBA<\/a>\u201d and \u201c<a href=\"https:\/\/gigaom.com\/2008\/02\/21\/howtoworktheroom\/\" target=\"_blank\">How to Get Man-Charm<\/a>\u201d, you will like his latest post:<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LBhUpzPuAkE\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nHow To Go From Zero to Hero in the NBA<br \/>\nHow To Go From Zero to Hero at SXSW (<a href=\"https:\/\/panelpicker.sxsw.com\/ideas\/view\/9907\" target=\"_blank\">Larry Chiang 2012 Interactive Panel<\/a>)<\/p>\n<table cellpadding=\"20\" width=\"100\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><a href=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2011\/05\/cropped-head-shot1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-117\" title=\"cropped-head-shot1\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2011\/05\/cropped-head-shot1.jpg\" alt=\"\" width=\"96\" height=\"96\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>By <a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\" target=\"_blank\">Larry Chiang<\/a><\/p>\n<p>SXSW is the best conference.<\/p>\n<p>I put on my uniform (khaki  pants, black shoes, an oxford and an outlet mall tie) and  get there two days before the  party starts &#8211;err conference. Two days before the conference starts.<\/p>\n<p>It has been called expensive.<\/p>\n<p>And just like business school is expensive (but good), I strive for the obnoxious goal of getting you your ROI before you even set foot in Austin. Yes, my book gets kids their ROI (return on investment) before they start racking up school loan debt.<\/p>\n<p>Here is exactly how to get your ROI at <a href=\"https:\/\/panelpicker.sxsw.com\/ideas\/view\/9907\" target=\"_blank\">SXSW and go from zero to hero<\/a>:<\/p>\n<p>(1) The panel description:<\/p>\n<p>Yes everything in this world is faster, faster, faster.<\/p>\n<p>Well, SXSW accelerates companies and people. They even have an accelerator day on Monday.<\/p>\n<p>This panel explores tactical tips in going from newbie here at SXSW to seasoned pro. BEFORE the panel even starts, the knowledge and the networking will begin to percolate. It is my goal as panel co-moderator (and creative engineer) to get you your ROI before you even set foot here in Austin Texas. Text me your interest area and goal to 512-775-8100 &amp; I will re-jiggy the 60 min agenda<\/p>\n<p>(2) Twitter for Real-Time Research<\/p>\n<p>The pre-learning and pre-networking will occur on Twitter at the hashtag <a href=\"https:\/\/twitter.com\/#!\/search\/%23zero2hero\" target=\"_blank\">#zero2hero<\/a>. Hashtags help organize content. This hashtag aspires to get you your travel and expense money back.<\/p>\n<p>(3) Panel Pre-party<\/p>\n<p>(4)\u00a0 Panel Pre-questions<br \/>\nHow do you get ready to launch at SXSW without any money?<br \/>\nHow do you produce a SXSW party for nearly zero money?<br \/>\nHow do you go from crasher to VIP and why is it guacamole recipe #7?<br \/>\nWhat is a minimum viable pre-party?<br \/>\nHow do you meet celebs like US CTO Anesh Chopra or Craig Newmark of CraigsList during SXSW and get them to give you or your friends company a testimonial?<\/p>\n<p>(5) Panel Pre-reading<\/p>\n<p>Google &#8220;Guacamole Recipe #8&#8221;<\/p>\n<p>Read and execute 35 tips your dig up via google or click here for some articles to read:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"28heEeC5S9\"><p><a href=\"https:\/\/techcrunch.com\/2009\/03\/31\/guest-post-hack-an-afterparty-an-exercise-in-entrepreneurship\/\">Guest Post: Hack an AfterParty &#8211; An Exercise in Entrepreneurship<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Guest Post: Hack an AfterParty &#8211; An Exercise in Entrepreneurship&#8221; &#8212; TechCrunch\" src=\"https:\/\/techcrunch.com\/2009\/03\/31\/guest-post-hack-an-afterparty-an-exercise-in-entrepreneurship\/embed\/#?secret=6GqPagAMDu#?secret=28heEeC5S9\" data-secret=\"28heEeC5S9\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nhttps:\/\/www.xconomy.com\/san-francisco\/2011\/01\/25\/how-to-launch-your-startup-at-sxsw-for-460\/<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"OjFNfT37N6\"><p><a href=\"https:\/\/venturebeat.com\/business\/how-to-launch-at-sxsw-on-a-shoestring-budget\/\">How to launch at SXSW on a shoestring budget<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to launch at SXSW on a shoestring budget&#8221; &#8212; VentureBeat\" src=\"https:\/\/venturebeat.com\/business\/how-to-launch-at-sxsw-on-a-shoestring-budget\/embed\/#?secret=myjgAUoA3C#?secret=OjFNfT37N6\" data-secret=\"OjFNfT37N6\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nhttps:\/\/gigaom.com\/2011\/02\/19\/launch-your-startup-at-sxsw-for-880\/<br \/>\nhttps:\/\/gigaom.com\/2008\/02\/03\/8-deadly-promotion-pitfalls-part-1\/<\/p>\n<p><img decoding=\"async\" title=\"photo1\" src=\"..\/wp-content\/uploads\/2011\/07\/photo1.jpg\" alt=\"\" \/><\/p>\n<h3>My fave party = Best of the Bay<\/h3>\n<p><img decoding=\"async\" title=\"photo02\" src=\"..\/wp-content\/uploads\/2011\/07\/photo02.jpg\" alt=\"\" \/><\/p>\n<h3>Best of  the Bay donation package with me, Larry Chiang, wrangling you at Fashion  Week in NYC (Now known as Mercedes Benz Fashion Week)<\/h3>\n<table cellpadding=\"20\" width=\"271\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"382\"><strong><strong><strong>If you liked this\u2026 <\/strong><\/strong><\/strong><strong><strong><strong> <\/strong><\/strong><\/strong><a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"default\" src=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.files.wordpress.com\/2009\/12\/mark-mccormack.jpg\" alt=\"default\" width=\"180\" height=\"240\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/twurl.nl\/237lia\" target=\"_blank\"> <\/a><\/strong><\/p>\n<p><strong>Larry\u2019s mentor Mark McCormack wrote this in 1983.<\/strong><strong> His own book came out 09-09-09. It is called \u2018<a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\" target=\"_blank\">What They Don\u2019t Teach You At Stanford Business School<\/a>\u2018<a href=\"https:\/\/twurl.nl\/237lia\" target=\"_blank\"> <\/a><\/strong><br \/>\n*** BONUS ***<\/p>\n<p>a party invite for you&#8230;<\/p>\n<div>\n<div><a href=\"https:\/\/www.eventbrite.com\/features?ref=ecal\" target=\"_blank\">Online event registration<\/a> powered by <a href=\"https:\/\/www.eventbrite.com\/?ref=ecal\" target=\"_blank\">Eventbrite<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.wordpress.com\/how-to-hack-into-moderating-a-sxsw-panel.htm\" target=\"_blank\"> <\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>This post was drafted in an hour and needs your edits\u2026 email  me     if you see a spelling or grammatical error(s)\u2026 larry@larrychiang  com<\/strong><\/p>\n<p><strong><strong><strong> <\/strong><\/strong><\/strong><\/p>\n<p><strong><strong><strong>Larry Chiang started his first company <a href=\"https:\/\/www.ucms.com\/\" target=\"_blank\">UCMS<\/a> in college. He mimicked his mentor, Mark McCormack, founder of IMG who      wrote the book, \u201cWhat They Don\u2019t Teach You at Harvard Business    School\u201d. <\/strong><\/strong><\/strong><strong><strong>Chiang is a keynote speaker and bestselling author and spoke at <a href=\"https:\/\/www.creditcard.org\/testimony.htm\" target=\"_blank\">Congress<\/a> and <a href=\"https:\/\/www.ucms.com\/Larry-Chiang-World-Bank-Beijing-Presentation.htm\" target=\"_blank\">World Bank<\/a>.<\/strong><\/strong><\/p>\n<p><strong><strong> <\/strong><\/strong><\/p>\n<p><strong><strong>Text or call him during office hours 11:11am or 11:11pm PST +\/-11    minutes at <a href=\"tel:650-283-8008\" target=\"_blank\">650-283-8008<\/a>.   Due to the volume of calls, he may place you on    hold like a   Scottsdale Arizona customer service rep. If you email  him,   be sure to   include your cell number in the subject line. If you  want  him  to   email you his new articles\u2026, ask him in an email <img decoding=\"async\" src=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/wp-includes\/images\/smilies\/icon_smile.gif\" alt=\":-)\" \/> <\/strong><\/strong><\/p>\n<p><strong>You can read more equally funny, but non-founder-focused-lessons on <a href=\"https:\/\/www.amazon.com\/-\/e\/B002E4CZXA\" target=\"_blank\"><em>Larry\u2019s Amazon blog <\/em><\/a><\/strong><\/p>\n<div id=\"__ss_6277737\"><strong><a title=\"What A Super Model Can Teach a Harvard MBA About Credit\" href=\"https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit\">What A Super Model Can Teach a Harvard MBA About Credit<\/a><\/strong><\/p>\n<div>View more presentations from <a href=\"https:\/\/www.slideshare.net\/larrychiang\">Stanford University, Bloomberg BusinessWeek, GigaOm, TechCrunch, VentureBeat and 13 Syndicated Outlets<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang writes about entrepreneurship and pre-entrepreneurship. He edits the Bloomberg BusinessWeek channel \u201cWhat They Don\u2019t Teach You at Business School\u201d. After Chiang\u2019s Harvard Law keynote, Harvard Business wrote: \u201cWhat They Don\u2019t Teach You at Stanford Business School\u201c (the same title as his NY Times bestseller). If you read his scandalously awesome \u201cWhat a Supermodel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}