{"id":308,"date":"2011-08-15T15:22:05","date_gmt":"2011-08-15T19:22:05","guid":{"rendered":"https:\/\/www.duck9.com\/?p=308"},"modified":"2014-11-24T00:13:14","modified_gmt":"2014-11-24T04:13:14","slug":"the-minimum-viable-blog-post","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/the-minimum-viable-blog-post\/","title":{"rendered":"The Minimum Viable Blog Post"},"content":{"rendered":"<p>Larry Chiang teaches at a school that he could not get into and wrote a sequel to a <a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\">book he read and re-read<\/a> one time too many. He edits the Bloomberg BusinessWeek channel \u201cWhat They Don\u2019t Teach You at Business School\u201d. After speaking at a school in the Boston area, Harvard Business wrote: \u201c<a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/2011\/04\/25\/what-they-don%E2%80%99t-teach-you-at-stanford-business-school-at-harvard\/\" target=\"_blank\">What They Don\u2019t Teach You at Stanford Business School<\/a>\u201c (the same title as his NY Times bestseller). He launched his book at a fashion show in NY called Mercedes Benz Fashion Week and wrote, \u201c<a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/2009\/12\/11\/what-a-supermodel-can-teach-a-stanford-mba\/\" target=\"_blank\">What a Supermodel Can Teach a Stanford MBA<\/a>\u201d. If you liked &#8220;<a href=\"https:\/\/gigaom.com\/2008\/01\/08\/9-vcs-youre-gonna-want-to-avoid\/\" target=\"_blank\">9 VCs You&#8217;re Gonna Want to Avoid<\/a>&#8221; and \u201c<a href=\"https:\/\/gigaom.com\/2008\/02\/21\/howtoworktheroom\/\" target=\"_blank\">How to Get Man-Charm<\/a>\u201d, you will like his latest post:<\/p>\n<p>The Minimum Viable Blog Post<\/p>\n<table width=\"100\" cellpadding=\"20\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><a href=\"https:\/\/www.whattheydontteachyouatstanfordbusinessschool.com\/\"><img loading=\"lazy\" decoding=\"async\" title=\"cropped-head-shot1\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2011\/05\/cropped-head-shot1.jpg\" alt=\"\" width=\"96\" height=\"96\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>By <a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\" target=\"_blank\">Larry Chiang<\/a><\/p>\n<p>The pillar of my effort to get distribution rests on MVBP. The Minimum Viable Blog Post.<\/p>\n<p>Eric Ries has &#8216;Minimum Viable Product&#8217;. I have The Minimum Viable Blog Post. It is uses my 3, 2, 1 formula for blogging.<\/p>\n<p>3 paragraphs, 2 pictures, 1 focus.<br \/>\n12 sentences total.<\/p>\n<p>I argue that doing perfect work is tough.<br \/>\nI argue that having gotten it done and out into the wild is 100x better.<\/p>\n<p>My book has a picture of the Stanford map with Sharpie writing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-214\" title=\"bookcover\" src=\"https:\/\/www.unofficialaustin.com\/wp-content\/uploads\/2011\/08\/bookcover.jpg\" alt=\"\" width=\"200\" height=\"267\" \/><\/p>\n<p>An example MVBP is Kiran Divvala. I met him when I spoke at MIT Sloan.<br \/>\n<a href=\"https:\/\/kdivvela.posterous.com\/3-paragraphs-12-sentences-2-pictures-1-focus\">https:\/\/kdivvela.posterous.com\/3-paragraphs-12-sentences-2-pictures-1-focus<\/a><\/p>\n<p>Another example is Jeff Lawrence. He was my student in ENGR145<br \/>\n<a href=\"https:\/\/larrychiangexperiment.wordpress.com\/tag\/jeff-lawrence-larry-chiang-experiment-granular-social-data-analytics-lab\/\">https:\/\/larrychiangexperiment.wordpress.com\/tag\/jeff-lawrence-larry-chiang-experiment-granular-social-data-analytics-lab\/<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ejeIz4EhoJ0\" width=\"480\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<table width=\"271\" cellpadding=\"20\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"382\"><strong><strong><strong>If you liked this\u2026<br \/>\n<\/strong><\/strong><\/strong> <a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"default\" src=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.files.wordpress.com\/2009\/12\/mark-mccormack.jpg\" alt=\"default\" width=\"180\" height=\"240\" \/><\/a><strong><a href=\"https:\/\/twurl.nl\/237lia\" target=\"_blank\"><br \/>\n<\/a>Larry\u2019s mentor Mark McCormack wrote this in 1983.<\/strong><strong> His own book came out 09-09-09. It is called \u2018<a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\" target=\"_blank\">What They Don\u2019t Teach You At Stanford Business School<\/a>\u2018 <\/strong><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.wordpress.com\/how-to-hack-into-moderating-a-sxsw-panel.htm\" target=\"_blank\"><br \/>\n<\/a><br \/>\n*** BONUS ***<br \/>\na party invite for you&#8230;<\/p>\n<div style=\"width: 195px; text-align: center;\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.eventbrite.com\/calendar-widget?eid=1462308805\" width=\"220\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-family: Helvetica, Arial; font-size: 10px; padding: 5px 0 5px; margin: 2px; width: 195px; text-align: center;\"><a style=\"color: #ddd; text-decoration: none;\" href=\"https:\/\/www.eventbrite.com\/features?ref=ecal\" target=\"_blank\">Online event registration<\/a><span style=\"color: #ddd;\"> powered by <\/span><a style=\"color: #ddd; text-decoration: none;\" href=\"https:\/\/www.eventbrite.com?ref=ecal\" target=\"_blank\">Eventbrite<\/a><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>This post was drafted in an hour and needs your edits\u2026 email me if you see a spelling or grammatical error(s)\u2026 larry@larrychiang com<\/strong><br \/>\n<strong><strong><strong><br \/>\nLarry Chiang started his first company <a href=\"https:\/\/www.ucms.com\/\" target=\"_blank\">UCMS<\/a> in college. He mimicked his mentor, Mark McCormack, founder of IMG who wrote the book, \u201cWhat They Don\u2019t Teach You at Harvard Business School\u201d. <\/strong><\/strong><\/strong><strong><strong>Chiang is a keynote speaker and bestselling author and spoke at <a href=\"https:\/\/www.creditcard.org\/testimony.htm\" target=\"_blank\">Congress<\/a> and <a href=\"https:\/\/www.ucms.com\/Larry-Chiang-World-Bank-Beijing-Presentation.htm\" target=\"_blank\">World Bank<\/a>.<\/strong><\/strong><\/p>\n<p>Text or call him during office hours 11:11am or 11:11pm PST +\/-11 minutes at <a href=\"tel:650-283-8008\" target=\"_blank\">650-283-8008<\/a>. Due to the volume of calls, he may place you on hold like a Scottsdale Arizona customer service rep. If you email him, be sure to include your cell number in the subject line. If you want him to email you his new articles\u2026, ask him in an email <img decoding=\"async\" src=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/wp-includes\/images\/smilies\/icon_smile.gif\" alt=\":-)\" \/><\/p>\n<p><strong>You can read more equally funny, but non-founder-focused-lessons on <a href=\"https:\/\/www.amazon.com\/-\/e\/B002E4CZXA\" target=\"_blank\"><em>Larry\u2019s Amazon blog <\/em><\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div id=\"__ss_6277737\" style=\"width: 425px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"What A Super Model Can Teach a Harvard MBA About Credit\" href=\"https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit\">What A Super Model Can Teach a Harvard MBA About Credit<\/a><\/strong> <iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/6277737\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"padding: 5px 0 12px;\">View more presentations from <a href=\"https:\/\/www.slideshare.net\/larrychiang\">Stanford University, Bloomberg BusinessWeek, GigaOm, TechCrunch, VentureBeat and 13 Syndicated Outlets<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang teaches at a school that he could not get into and wrote a sequel to a book he read and re-read one time too many. He edits the Bloomberg BusinessWeek channel \u201cWhat They Don\u2019t Teach You at Business School\u201d. After speaking at a school in the Boston area, Harvard Business wrote: \u201cWhat They [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-308","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=308"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/308\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}