{"id":3489,"date":"2015-01-17T01:48:59","date_gmt":"2015-01-17T05:48:59","guid":{"rendered":"https:\/\/www.duck9.com\/?p=3489"},"modified":"2015-01-17T01:48:59","modified_gmt":"2015-01-17T05:48:59","slug":"super-baby-baby-steps-to-building-founder-sales-skills-at-a-technical-co-founder","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/super-baby-baby-steps-to-building-founder-sales-skills-at-a-technical-co-founder\/","title":{"rendered":"Super Baby, Baby Steps to Building Founder Sales Skills at a Technical Co-founder"},"content":{"rendered":"<p>Larry Chiang&#8217;s book, WTDTYASBS, is a sequel to his mentor&#8217;s, Mark McCormack&#8217;s, book, &#8220;What They Don&#8217;t Teach You at Harvard Business School. Chiang debuted his book on the runway of fashion week because his mentor started IMG, International Management Group. As an undergrad entrepreneur, Larry Chiang mentored college students at public<a href=\"https:\/\/www.101secrets.com\/general-population-credit-knowledge.htm\" target=\"_blank\"> schools to get a FICO<\/a> over 765 as an undergrad. &#8220;<a href=\"https:\/\/www.harbus.org\/2009\/What-They-Dont-Teach-4531\/\" target=\"_blank\">What They Don\u2019t Teach You at Stanford Business School<\/a>&#8221; and &#8220;<a href=\"https:\/\/www.duck9.com\/entrepreneurship\/setting-an-intention-for-your-sxsw-practice-at-yoga-journal-conference\/\" target=\"_blank\">Setting an intention for SXSWi<\/a>&#8221; are at Harbus, Harvard B-school&#8217;s blog.<\/p>\n<table style=\"height: 155px;\" width=\"156\" cellpadding=\"10\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/QXIaNZi3mHQ?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"260\" height=\"183\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><br \/>\nNY Fashion Week is just like the Mom&#8217;s Day Fashion Show. Instead of the &#8216;Union&#8217;, its held at Lincoln Center<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>\n<div>\n<div>\n<div>\n<div>By Larry Chiang<\/div>\n<div>\nRight now, everyone is trying to figure out how I got to the top.<\/p>\n<p>Every secret technique, I have made verrrrry transparent. Every signature business recipe my mentor gave me, I boiled down into digestible steps. The backlash from my last blog post on startup sales sent ripples.<\/p>\n<p>Let us gossip less.<br \/>\nLet us analyze less.<br \/>\nLet us focus on the task&#8217;s focus: Super baby steps for us technical co-founders to do sales.<\/p><\/div>\n<div><\/div>\n<div>:<\/div>\n<div><\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/518981923885289472\">10\/5\/14, 9:31 PM<\/a><\/div>\n<div><a href=\"https:\/\/search.twitter.com\/search?q=#DTTDSBHM\">#DTTDSBHM<\/a><br \/>\nAs technical co-founders, we should all code. We should all promote.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Paying customers were featured in my video from ENGR 145, technology entrepreneurship. This blog post expands and assumes you are too lazy to google the video, &#8220;CTCFTR&#8221;<\/p>\n<p>-1- Before you get admitted into an Incubator With No Office Space, you must show you can sell as a tech co-founder.<\/p>\n<p>This is the future.<\/p>\n<p>This is what Engineering 145 was about way back in 2010. Technical co-founders need to sell and promote. Let us stay on focus and<\/p>\n<p>-2- Sell and promote something that we did not code.<\/p>\n<p>Paul Bucheitt mentored to sell first. Then build it. Well, he doesn&#8217;t blog so, let me expand on some baby steps in how to do this. I say, Sell and promote something that you did not code THAT EXISTS ALREADY. For example,<br \/>\n&#8211; Pop Up Internship 1: Braun power cords.<\/p><\/div>\n<div>&#8211; Pop Up Internship 1w:<br \/>\n&#8211; Pop up Internship 2<br \/>\n&#8211; Pop up Internship 3<br \/>\n&#8211; Pop Up Internship 6<\/p>\n<p>-3- Go back and google those pop Up Internships.<\/p>\n<p>I engineered them to be 7 hrs a piece. I engineered each Pop Up Internship to be safe, anonymous and failure free.<\/p>\n<p>-4- Sales skills at a real-world event<\/p>\n<p>So, you can simulate founder sales experiences by selling AirBnb.<br \/>\nYou can simulate founder frustration by selling and promoting Uber in a market that just launched Uber.<br \/>\nFor example Chicago<br \/>\nFor example Memphis<br \/>\nFor example Austin<\/p><\/div>\n<div>\n-5- Sales skills help engineers and this is the future.<\/p>\n<p>The future is 5 cs major team. They all code. They all promote.<\/p>\n<p>I quoted <a href=\"https:\/\/www.duck9.com\/deep-underground-capital-knowledge\/baby-steps-to-startup-sales\/\" target=\"_blank\">Jessica Livingston in this post<\/a>:<\/p>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\">\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/541997497347227648\">12\/8\/14, 8:47 AM<\/a><\/div>\n<div>Startups Need to Focus on Sales, Not Marketing\u00a0<a href=\"https:\/\/search.twitter.com\/search?q=#dttdsBHM\">#dttdsBHM<\/a>\u00a0<a href=\"https:\/\/t.co\/cGazFvrPzw\">bit.ly\/jlivingston710<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Theorem: <a href=\"https:\/\/www.duck9.com\/deep-underground-capital-knowledge\/baby-steps-to-startup-sales\/\" target=\"_blank\">Talking on the telephone helps<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang&#8217;s book, WTDTYASBS, is a sequel to his mentor&#8217;s, Mark McCormack&#8217;s, book, &#8220;What They Don&#8217;t Teach You at Harvard Business School. Chiang debuted his book on the runway of fashion week because his mentor started IMG, International Management Group. As an undergrad entrepreneur, Larry Chiang mentored college students at public schools to get a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,7],"tags":[],"class_list":["post-3489","post","type-post","status-publish","format-standard","hentry","category-deep-underground-capital-knowledge","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/3489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=3489"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/3489\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=3489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=3489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=3489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}