{"id":3581,"date":"2015-02-04T16:52:58","date_gmt":"2015-02-04T20:52:58","guid":{"rendered":"https:\/\/www.duck9.com\/?p=3581"},"modified":"2015-02-07T00:36:40","modified_gmt":"2015-02-07T04:36:40","slug":"dj-ing-the-energy-of-sxsw","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/dj-ing-the-energy-of-sxsw\/","title":{"rendered":"DJ-ing the Energy of SXSW"},"content":{"rendered":"<p>Larry Chiang&#8217;s 6th book, &#8220;What They Will NEVER Teach You at Stanford Business School <a href=\"https:\/\/www.youtube.com\/watch?v=ejeIz4EhoJ0\" target=\"_blank\">WTWNTYASBS&#8221;<\/a>, will launch 11-11-19 in a <a href=\"https:\/\/www.youtube.com\/watch?v=Wjsp6XV5S0o\" target=\"_blank\">photo-booth<\/a> like the <a href=\"https:\/\/www.youtube.com\/watch?v=0ZegqjCrV_0\" target=\"_blank\">Tresemme two-story tradeshow booth<\/a> New York Fashion Week. As CEO of Duck9, he leads an army to help college student <a href=\"https:\/\/www.101secrets.com\/general-population-credit-knowledge.htm\" target=\"_blank\">consumers get a FICO<\/a> over 770. Post H.L.S. keynote, Harvard Business wrote: \u201c<a href=\"https:\/\/www.harbus.org\/2009\/What-They-Dont-Teach-4531\/\" target=\"_blank\">What They Don\u2019t Teach You at Stanford Business School<\/a>&#8221; (his latest post: &#8220;<a href=\"https:\/\/www.duck9.com\/entrepreneurship\/setting-an-intention-for-your-sxsw-practice-at-yoga-journal-conference\/\" target=\"_blank\">Setting an intention for SXSWi<\/a>&#8220;.<\/p>\n<table style=\"height: 155px;\" width=\"156\" cellpadding=\"10\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/tzcyeJtosig?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"260\" height=\"183\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><br \/>\nCelebs at a launch party at Lincoln Center<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>\n<div>\n<div>\n<div>\n<p>By Larry Chiang<\/p>\n<p>The demise of South by has been greatly over extrapolated.<\/p>\n<p>Let&#8217;s DJ the energy of this dying franchise. Let us benefit from the below forecast. I&#8217;m an expert of many things south by. It&#8217;s because I gotta come to Austin anyway for UT baseball so I better find a legitimate business excuse to be here two weeks<\/p>\n<p>Forecast of Franchise death<\/p>\n<p>SXSW won&#8217;t die so long as me, Augie Garrido, UT baseball, Cockrell, Bob Metcalfe, mcCombs and Capital Factory are here.<\/p>\n<p>All institutions \ud83d\ude09<\/p>\n<p>Forecast of Free Problem at SXSW: &#8220;constant blur of free barbecue, booze, and big business.&#8221;<\/p>\n<p>In an article you can google: The biggest wins and fails in SXSW history, you&#8217;ll see an ominous presence of large corporations.<\/p>\n<p>Not this year. Not in 2015&#8217;s SXSW DJ the energy of HBO<\/p>\n<p>A little birdie told me #EntourageMovie will be promoted like how last year&#8217;s SXSW film winner was Mr Peabody. 35% over studio expectations. DJ that energy into some momentum for yourself.<\/p>\n<p>26 sub-points in how to DJ the energy of a larger and more powerful force<\/p>\n<p>-a- Dovetail what you&#8217;re promoting (a crappy app) into something cool and relevant. For example, fewer than 30,000,000 people read my GigaOm, VentureBeat, TechCrunch articles. So, I identified a CAT (consumer advocacy truth, more on that later) and backed the douchiest group of humans I could find: VCs \ud83d\ude09<\/p>\n<p>-b- Dovetail your crappy app (or in my case crappy articles coupled with the moist boring startup: FICO repair) Dovetail it to a themed party You produce a themed party. For example, I backed Mark Suster&#8217;s new blog back in 2010. The theme of my party was &#8220;#ReverseVC&#8221;. You might care zero that I credit educate tri-delts and gamma phi beta. But eating sushi that a VC paid for is glorious<\/p>\n<p>-c- Dovetail DJ your crappy enterprise startup to an afterparty, after a Kauffman foundation party No one good wants to go to your party thats 7-10. Plus, even though SXSW &#8220;is dying&#8221;, there are still 3-5 unofficial SxSW parties that are kicking you ass. Solution: Do an 11 minute afterparty &#8220;Do an 11 minute afterparty&#8221; &#8212; Larry Chiang<\/p>\n<p>-d- I have a JBA thesis I published in the 94305 zip code. It states an 11 minute entrepreneur party kicks that ass of a Samsung-Google-Irrelevant Behemoths relic&#8217;s SXSW effort. My Jedi in Business Admin states: &#8220;engineering up a tidal wave of momentum&#8217;s a Perpetual Promotion Machine&#8221; &#8212; @LarryChiang #LarryChiang Lol<\/p>\n<p>-e- I just hashtagged myself into a meme<\/p>\n<p>-f- Dovetail #EUTWMPPM &#8220;engineering up a tidal wave of momentum&#8217;s a Perpetual Promotion Machine&#8221; there are a thousand tweets I&#8217;ve tagged #EUTWMPPM. you&#8217;re welcome<\/p>\n<p>-g- Dovetail your app to a &#8220;consumer advocacy truth&#8221; Duck9&#8217;s truth: There is a right side and wrong side to the interest rate equation. #LarryChiang&#8217;s truth: SXSW can be expensive and wrought with risk.<\/p>\n<p>Return on Investment (ROI) is possible if you read five of my legendary blog posts on SXSW<\/p>\n<p>&#8211; GigaOm <a href=\"https:\/\/bit.ly\/lchiang710\">https:\/\/bit.ly\/lchiang710<\/a><\/p>\n<p>&#8211; GigaOm<\/p>\n<p>&#8211; VentureBeat <a href=\"https:\/\/bit.ly\/lchiang712\">https:\/\/bit.ly\/lchiang712<\/a> <a href=\"https:\/\/bit.ly\/vc0311c\">https:\/\/bit.ly\/vc0311c<\/a><\/p>\n<p>&#8211; Xconomy <a href=\"https:\/\/bit.ly\/lchiang713\">https:\/\/bit.ly\/lchiang713<\/a> <a href=\"https:\/\/bit.ly\/vc0309g2\">https:\/\/bit.ly\/vc0309g2<\/a><\/p>\n<p>&#8211; TechCrunch <a href=\"https:\/\/bit.ly\/lchiang714\">https:\/\/bit.ly\/lchiang714<\/a><\/p>\n<p>-h- to -z- Accept and redirect energy of Entourage movie<\/p>\n<p>9:59 video sums up 14 chapters of a book coming out 11-11-2019 &#8220;What They Will NEVER Teach You at Stanford Business School&#8221;<\/p>\n<p><embed src=\"https:\/\/www.youtube.com\/v\/ejeIz4EhoJ0&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/p>\n<p>Fashion Week&#8217;s front row<\/p>\n<p><embed src=\"https:\/\/www.youtube.com\/v\/QXIaNZi3mHQ&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/p>\n<p>What A Super Model at New York Fashion Week Can Teach a Harvard MBA About Credit<br \/>\n<a href=\"https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit\">https:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit<\/a><\/p>\n<p>American Express hosts me mentoring you about FICO scores at New York Fashion Week <a href=\"https:\/\/t.co\/inxTmZAj\">https:\/\/t.co\/inxTmZAj<\/a> My video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve <embed src=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/p>\n<p>CEO of Duck9 Founding EIR @Stanford Duck9 = &#8220;Deep Underground Credit Knowledge&#8221; 9 <a href=\"https:\/\/www.duck9.com\/blog\">https:\/\/www.duck9.com\/blog<\/a> 650-566-9600 650-566-9696 (direct)<\/p>\n<p>**************** Editor of the widely syndicated &#8220;What They Don&#8217;t Teach at School&#8221; <a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a> CNN Video Channel: <a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\">https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/p>\n<p>Read my last 10 tweets at <a href=\"https:\/\/www.Twitter.com\/LarryChiang\">https:\/\/www.Twitter.com\/LarryChiang<\/a> Author, NY Times Bestseller (09-09-09 release of WTDTYASBS) <a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a> <a href=\"https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\">https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a> 52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering <embed src=\"https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed> Emergency swings and cutting deals as an 9 year old <embed src=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed> Hunter Pence shared thoughts before winning WORLD SERIES&#8217; Game #7 <embed src=\"https:\/\/www.youtube.com\/v\/usu0luYy9pw&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang&#8217;s 6th book, &#8220;What They Will NEVER Teach You at Stanford Business School WTWNTYASBS&#8221;, will launch 11-11-19 in a photo-booth like the Tresemme two-story tradeshow booth New York Fashion Week. As CEO of Duck9, he leads an army to help college student consumers get a FICO over 770. Post H.L.S. keynote, Harvard Business wrote: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3581","post","type-post","status-publish","format-standard","hentry","category-celebrity-launch-party"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/3581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=3581"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/3581\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=3581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=3581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=3581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}