{"id":37928,"date":"2026-03-07T00:30:53","date_gmt":"2026-03-07T00:30:53","guid":{"rendered":"https:\/\/www.duck9.com\/blog\/?p=37928"},"modified":"2026-03-06T20:31:21","modified_gmt":"2026-03-07T00:31:21","slug":"sxsl-2026","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/sxsl-2026\/","title":{"rendered":"SXSL 2026"},"content":{"rendered":"<div class=\"postie-post\">\n<div>\n<div dir=\"ltr\">\n<div dir=\"ltr\">The X post you&#8217;re linking to is from September 25, 2016, by Larry Chiang (@LarryChiang).<\/div>\n<div dir=\"ltr\"><img decoding=\"async\" alt=\"image0.png\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2026\/03\/image0-4.png\"><\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">**Post content:** &nbsp;<\/div>\n<div dir=\"ltr\">&#8220;Hahhaa hilarious @sxsw, are you sending a C&amp;D for the @WhiteHouse use of the 1st 3 letters? #SXSL #03Oct2016 #SXSW&#8221;<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">It includes two attached photos:<\/div>\n<div dir=\"ltr\">&#8211; One shows the back of a plush toy dog\/lion-like figure (yellow body, black furry mane) wearing a blue shirt labeled &#8220;Hubert&#8221; (possibly a playful or custom item, not directly tied to the joke).<\/div>\n<div dir=\"ltr\">&#8211; The other is a small white dog (Shih Tzu or similar breed) sitting on a table or surface at what appears to be a convention or event space (SXSW-related background with people, booths, and lighting).<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">The post is poking fun at the naming of **South by South Lawn** (abbreviated **SXSL**), a one-time White House festival held on October 3, 2016, on the South Lawn. It was explicitly **inspired by** (and coordinated with) **South by Southwest** (SXSW), the big annual festival in Austin, TX, for interactive\/tech, film, and music.<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">The White House event featured:<\/div>\n<div dir=\"ltr\">&#8211; Interactive panels and booths on innovation\/tech for social good<\/div>\n<div dir=\"ltr\">&#8211; The White House Student Film Festival<\/div>\n<div dir=\"ltr\">&#8211; Music performances<\/div>\n<div dir=\"ltr\">&#8211; Conversations including President Obama with Leonardo DiCaprio and climate scientist Dr. Katharine Hayhoe<\/div>\n<div dir=\"ltr\">&#8211; Appearances tied to things like *Stranger Things*<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">It was framed as a celebration of creativity, civic engagement, and innovation \u2014 building directly on Obama&#8217;s earlier keynote at SXSW 2016 encouraging that kind of involvement.<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">Larry Chiang&#8217;s tweet is a tongue-in-cheek joke implying SXSW might send a **cease-and-desist (C&amp;D)** letter over the similar branding\/abbreviation (SXSL vs SXSW), even though the White House version was a collaborative, official partnership with SXSW&#8217;s involvement (no actual trademark drama occurred).<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">It&#8217;s classic lighthearted Twitter humor from that era, riffing on how closely the White House borrowed the &#8220;South by South&#8230;&#8221; naming convention. The event happened as planned about a week after this post.<\/div>\n<p><a href=\"https:\/\/x.com\/larrychiang\/status\/780078607460765696?s=43\"><\/p>\n<table cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"border:1px solid #ccd6dd; border-radius: 12px;\" width=\"500\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td colspan=\"3\" style=\"font-size: 0px; line-height: 0px;\" height=\"12\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td width=\"18\" style=\"font-size: 0px; line-height: 0px; min-width: 18px;\">&nbsp;<\/td>\n<td>\n<table cellpadding=\"0\" cellspacing=\"0\" border=\"0\" width=\"464\" align=\"left\">\n<tbody>\n<tr valign=\"top\">\n<td width=\"48\" valign=\"top\"><a href=\"https:\/\/x.com\/larrychiang?s=43\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1388307931125460994\/KWn5HNMY_normal.jpg\" style=\"border-radius: 50%; padding: 0px;\" height=\"48\" width=\"48\" data-unique-identifier=\"\"><\/a><\/td>\n<td width=\"8\" style=\"font-size: 0px; line-height: 0px; min-width:8px;\"><img decoding=\"async\" src=\"https:\/\/ea.twimg.com\/email\/self_serve\/media\/spacer.png\" width=\"8\" data-unique-identifier=\"\"><\/td>\n<td valign=\"middle\" width=\"388\" style=\"min-width: 388px;\">\n<table cellpadding=\"0\" cellspacing=\"0\" border=\"0\" align=\"left\" width=\"388\">\n<tbody>\n<tr>\n<td align=\"left\" width=\"388\"><b><a href=\"https:\/\/x.com\/larrychiang?s=43\" style=\"font-family: Helvetica, Arial, san-serif; font-size: 14px; line-height: 18px; color: #292c2f; text-decoration: none;\">Larry Chiang, 650-283-8008<\/a><\/b><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><a href=\"https:\/\/x.com\/larrychiang?s=43\" style=\"font-family: Helvetica, Arial, san-serif; font-size: 14px; line-height: 18px; text-decoration: none; color: #7e8c98;\">\u2066\u202a@LarryChiang\u202c\u2069<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td valign=\"top\" width=\"20\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ea.twimg.com\/email\/self_serve\/media\/logo_twitter-1497383721365.png\" height=\"20\" width=\"24\" data-unique-identifier=\"\"><\/td>\n<\/tr>\n<tr>\n<td height=\"9\" colspan=\"4\" style=\"font-size: 0px; line-height:0px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ea.twimg.com\/self_serve\/media\/spacer_464x1-1582829598167.png\" width=\"464\" height=\"1\" data-unique-identifier=\"\"><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" style=\"font-family: Helvetica, Arial, san-serif;color: #292c2f; font-size: 18px; line-height: 24px; text-decoration: none;\">Hahhaa hilarious <a href=\"https:\/\/x.com\/sxsw\">\u2066\u202a@sxsw\u202c\u2069<\/a>, are you sending a C&amp;D for the <a href=\"https:\/\/x.com\/WhiteHouse\">\u2066\u202a@WhiteHouse\u202c\u2069<\/a> use of the 1st 3 letters? <a href=\"https:\/\/x.com\/search?q=%23SXSL&amp;src=hash\">#SXSL<\/a> <a href=\"https:\/\/x.com\/search?q=%2303Oct2016&amp;src=hash\">#03Oct2016<\/a> <a href=\"https:\/\/x.com\/search?q=%23SXSW&amp;src=hash\">#SXSW<\/a> <a href=\"https:\/\/t.co\/5E1behz1k8\"><span>pic.x.com\/5E1behz1k8<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td height=\"3\" colspan=\"4\" style=\"font-size: 0px; line-height:0px;\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\"><a href=\"https:\/\/x.com\/larrychiang\/status\/780078607460765696?s=43\" style=\"font-family: Helvetica, Arial, san-serif;color: #667785; font-size: 14px; line-height: 18px; text-decoration:none;\">9\/25\/16, 11:16\u202fAM<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td width=\"18\" style=\"font-size: 0px; line-height: 0px; min-width: 18px;\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" style=\"font-size: 0px; line-height: 0px;\" height=\"12\">&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/a><\/div>\n<p><br id=\"lineBreakAtBeginningOfSignature\"><\/p>\n<div dir=\"ltr\">\n<div><span style=\"font-size: 17pt; background-color: rgba(255, 255, 255, 0);\">Chapter 1 to Chapter 14\u2019s an \u201cEaster Egg\u201d at&nbsp;<\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-size: 17pt;\">#ch1 to #ch14. Including #ch2 which\u2019s chapter 2 at my house in Napa California<\/span><\/div>\n<p><span dir=\"ltr\" style=\"background-color: rgba(255, 255, 255, 0);\">http:\/\/www.youtube.com\/watch?v=ejeIz4EhoJ0<\/span><\/p>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">On 09-09-39, &#8220;What They Will NEVER Teach You at Stanford Business School&#8221; debuts at 300 w 44th St at New York Fashion Week&#8217;s front row<br \/><span dir=\"ltr\">http:\/\/www.youtube.com\/watch?v=QXIaNZi3mHQ<\/span><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>What A Super Model Can Teach a Harvard MBA About Credit&nbsp;<span dir=\"ltr\"><a href=\"http:\/\/www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit\">www.slideshare.net\/larrychiang\/what-a-super-model-can-teach-a-harvard-mba-about-credit<\/a><\/span><\/p>\n<p>American Express hosts me mentoring you about FICO scores at New York Fashion Week<br \/><span dir=\"ltr\"><a href=\"http:\/\/t.co\/inxTmZAj\">t.co\/inxTmZAj<\/a><img decoding=\"async\" alt=\"image1.jpeg\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2026\/03\/image1-3.jpeg\"><img decoding=\"async\" alt=\"image2.jpeg\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2026\/03\/image2-1.jpeg\"><img decoding=\"async\" alt=\"image3.jpeg\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2026\/03\/image3-1.jpeg\"><img decoding=\"async\" alt=\"image4.png\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2026\/03\/image4.png\"><\/span><\/p>\n<p>My video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve&nbsp;<br \/><span dir=\"ltr\">http:\/\/www.youtube.com\/watch?v=eudADPfTWiE<\/span><br \/><\/span><span style=\"background-color: rgba(255, 255, 255, 0); font-size: 17pt;\">***********<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><span dir=\"ltr\">Steve Jobs Texted me on 650-283-8008 in the same way that Mr Jobs called Bill Hewlett&nbsp;<\/span><a href=\"https:\/\/x.com\/superSaiyanSkai\/status\/1941392367304761636\/video\/1\">https:\/\/x.com\/superSaiyanSkai\/status\/1941392367304761636\/video\/1<\/a><\/span><\/div>\n<p><span dir=\"ltr\" style=\"background-color: rgba(255, 255, 255, 0);\"><\/p>\n<div><span dir=\"ltr\"><br \/><\/span><\/div>\n<div><span dir=\"ltr\">Larry Chiang<\/span><\/div>\n<div>Fund of Founders<\/div>\n<div>Founding Stanford EIR<\/div>\n<div>@duck9 alum, Deeply Understood Capital Credit Chinese Knowledge 9<\/div>\n<div>Solo Founder Uber API<\/div>\n<div>650-566-9600 Office<\/div>\n<div>650-566-9696 Direct<\/div>\n<div>Cell: 415-720-8500&nbsp;<\/div>\n<p><\/span><\/p>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">650-283-8008 (cell)<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Editor of the widely syndicated &#8220;What They Don&#8217;t Teach at School&#8221;<br \/><span dir=\"ltr\"><a href=\"http:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\">whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a><\/span><\/p>\n<p>CNN Video Channel:&nbsp;<span dir=\"ltr\"><a href=\"http:\/\/ireport.cnn.com\/people\/larrychiang\">ireport.cnn.com\/people\/larrychiang<\/a><\/span><\/p>\n<p>Read my last 10 X posts at&nbsp;<span dir=\"ltr\"><a href=\"http:\/\/www.X.com\/LarryChiang\">www.X.com\/LarryChiang<\/a><\/span><\/p>\n<p>Author of #WTDTYASBS a NY Times Bestseller released 09-09-09 at #NYFW on a runway under the tents<br \/><span dir=\"ltr\"><a href=\"http:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\">whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/span><\/p>\n<p><span dir=\"ltr\"><a href=\"http:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\">www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/span><\/p>\n<p>52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering<br \/><span dir=\"ltr\">http:\/\/www.youtube.com\/watch?v=vDBY0GkI3-g<\/span><\/p>\n<p>Emergency swings and cutting deals as an 9 year old<br \/><span dir=\"ltr\">http:\/\/www.youtube.com\/watch?v=OFGY7v9C4G0<\/span><\/p>\n<p>Hunter Pence shared thoughts before winning WORLD SERIES&#8217; Game #7<br \/><span dir=\"ltr\">http:\/\/www.youtube.com\/watch?v=usu0luYy9pw<\/span><\/span><\/p>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><span dir=\"ltr\"><br \/><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The X post you&#8217;re linking to is from September 25, 2016, by Larry Chiang (@LarryChiang). **Post content:** &nbsp; &#8220;Hahhaa hilarious @sxsw, are you sending a C&amp;D for the @WhiteHouse use of the 1st 3 letters? #SXSL #03Oct2016 #SXSW&#8221; It includes two attached photos: &#8211; One shows the back of a plush toy dog\/lion-like figure (yellow [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37928","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/37928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=37928"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/37928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media\/37929"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=37928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=37928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=37928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}