{"id":38144,"date":"2026-04-15T13:25:45","date_gmt":"2026-04-15T17:25:45","guid":{"rendered":"https:\/\/www.duck9.com\/blog\/?p=38144"},"modified":"2026-04-15T13:28:50","modified_gmt":"2026-04-15T17:28:50","slug":"forrester-b2b-summit-from-2026","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/forrester-b2b-summit-from-2026\/","title":{"rendered":"Forrester B2B Summit From 2026"},"content":{"rendered":"
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SCOTTSDALE Ariz<\/div>\n
April 15, 2026<\/div>\n
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Plot spoiler She\u2019s 40 using a filter. Not just 34 #34DaysOfGrok4atAMCTheatres #cs183age<\/div>\n<\/td>\n<\/tr>\n
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Larry Chiang, 650-283-8008 (@LarryChiang)<\/font><\/a><\/div>\n
x.com<\/font><\/a><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n
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Here\u2019s a <\/span>walk-through of a hypothetical Larry Chiang keynote slide deck<\/span> for the <\/span>first morning keynote<\/span> at the Forrester B2B Summit North America 2026 (Phoenix, April 27, 2026 or whenever the main days kick off).<\/span><\/p>\n

Larry\u2019s real-world style (from his Stanford ENGR145 talks, Duck9 presentations, and Slideshare decks) is <\/span>high-energy, meme-heavy, tweet-driven, engineering-first, and anti-BS<\/span>. He loves short, punchy slides with big fonts, simple images, numbered lists, hashtags, and direct calls to action. No corporate fluff. Lots of \u201cwhat they don\u2019t teach you\u201d energy mixed with practical, executable tactics.<\/span><\/p>\n

The deck title:<\/span>
\n<\/span>\u201c#csMajorCMO \u2192 #csMajorCRO: Hacking GTM Singularity Like a Stanford CS Dropout Who Ships Revenue\u201d<\/span><\/p>\n

Total slides: ~22<\/span> (Larry keeps keynotes tight and fast \u2014 18\u201325 minutes speaking + Q&A).<\/span>
\n<\/span>Design vibe<\/span>: Black background, Stanford cardinal red accents, white\/yellow text, occasional crude memes or engineering diagrams, heavy use of <\/span>#csMajorCRO<\/span> and <\/span>#csMajorCMO<\/span> as recurring hashtags. Every slide ends with a tweetable line.<\/span><\/p>\n

Slide 1: Title (Big & Loud)<\/span><\/p>\n

    \n
  • Background: Photo of Larry in a hoodie + Stanford campus or a circuit board exploding into dollar signs.<\/span><\/li>\n
  • Text:<\/span>
    \n<\/span>#csMajorCMO<\/span>
    \n<\/span>Becomes<\/span>
    \n<\/span>#csMajorCRO<\/span>
    \n<\/span>in the Age of GTM Singularity<\/span><\/li>\n
  • Subtitle: Forrester B2B Summit North America 2026 \u2022 Opening Morning Keynote<\/span><\/li>\n
  • Larry Chiang, CEO Duck9 \/ Stanford ENGR145 EIR<\/span><\/li>\n
  • Bottom: \u201cI\u2019m a CS major who never trusted \u2018brand\u2019 until buyers started using AI agents. Now I ship revenue like code.\u201d<\/span><\/li>\n<\/ul>\n

    Slide 2: Who the Hell Is This Guy?<\/span><\/p>\n

      \n
    • Bullet points (big font):<\/span><\/li>\n
        \n
      • CS background (not MBA)<\/span><\/li>\n
      • Built Duck9 teaching credit hacking via engineering mindset<\/span><\/li>\n
      • Taught Technology Entrepreneurship at Stanford (ENGR145)<\/span><\/li>\n
      • #csMajorCRO of multiple companies<\/span><\/li>\n
      • Hashtag inventor fanboy (shoutout Chris Messina)<\/span><\/li>\n<\/ul>\n
      • Image: Larry\u2019s headshot next to a code snippet that says \u201cif (buyer.usesGenAI) { hack_visibility(); }\u201d<\/span><\/li>\n<\/ul>\n

        Slide 3: The GTM Singularity \u2014 Why Your Funnel Just Died<\/span><\/p>\n

          \n
        • Big header: \u201cGTM Singularity = Traditional B2B is Collapsing\u201d<\/span><\/li>\n
        • Visual: Old sales funnel cracking in half, with AI agents swarming around it.<\/span><\/li>\n
        • 3 reasons (Larry style):<\/span><\/li>\n<\/ul>\n
            \n
          1. 90%+ buyers use genAI before talking to sales (Forrester stat, but he\u2019d say \u201cduh\u201d)<\/span><\/li>\n
          2. Zero-click discovery + AI agents = no more intent data you can buy<\/span><\/li>\n
          3. Buyers self-serve harder than your SDR team can cold call<\/span><\/li>\n<\/ol>\n
          4. Tweetable closer: \u201cBuyers now ghost you before you even know they exist. #csMajorCRO\u201d<\/span><\/li>\n

            Slide 4: The CS Major CMO Mindset Shift<\/span><\/p>\n

              \n
            • Header: \u201cStop Thinking Like a Marketer. Start Thinking Like a CS Major.\u201d<\/span><\/li>\n
            • List:<\/span><\/li>\n
                \n
              • Debugging buyer journeys > polishing brand decks<\/span><\/li>\n
              • Version control your GTM experiments<\/span><\/li>\n
              • Deploy code (content\/AI) that ships revenue, not just impressions<\/span><\/li>\n<\/ul>\n
              • Meme: Classic \u201cCS major vs Marketing major\u201d cartoon, labeled with #csMajorCMO<\/span><\/li>\n<\/ul>\n

                Slide 5\u20137: 19 Ways to Close Deals in a Singularity World (#csMajorCRO Remix)<\/span><\/p>\n

                (Larry actually has a real \u201c19 Ways to Close Deals\u201d post \u2014 he\u2019d expand it here with AI twists.)<\/span><\/p>\n

                  \n
                • Slide 5: Intro \u2014 \u201cEngineers don\u2019t \u2018risk it all.\u2019 We debug, iterate, and ship.\u201d<\/span><\/li>\n
                • Slide 6\u20137: Numbered list (3\u20134 per slide, big bold numbers):<\/span><\/li>\n<\/ul>\n
                    \n
                  1. Treat AI agents as your new co-sellers \u2014 prompt them to surface your content.<\/span><\/li>\n
                  2. Build \u201cforward deployed\u201d content that lives where buyers + AI search.<\/span><\/li>\n
                  3. Use engineering sprints for demand gen experiments (not annual planning).<\/span><\/li>\n
                  4. Measure what compiles: pipeline velocity, not vanity metrics. \u2026 (up to 19, but he\u2019d highlight the top 6\u20138 live)<\/span><\/li>\n<\/ol>\n

                    Each point ends with <\/span>#csMajorCRO<\/span><\/p>\n

                    Slide 8: Visibility Vacuum Hack \u2014 Get Found When Buyers + AI Aren\u2019t Looking for You<\/span><\/p>\n

                      \n
                    • Visual: Black hole labeled \u201cAI Search\u201d sucking in old SEO tactics.<\/span><\/li>\n
                    • Tactics:<\/span><\/li>\n
                        \n
                      • Authentic, executable content (blog posts that read like code comments)<\/span><\/li>\n
                      • Hashtag engineering (#csMajorCRO as a distribution tool)<\/span><\/li>\n
                      • Co-create with buyers via simple engineering tools (not fancy ABM platforms)<\/span><\/li>\n<\/ul>\n<\/ul>\n

                        Slide 9: Brand + Demand = Your New Preference Multiplier<\/span><\/p>\n

                          \n
                        • Header: \u201cBrand isn\u2019t fluffy. It\u2019s your API for trust.\u201d<\/span><\/li>\n
                        • Simple equation (Larry loves these): Brand Equity \u00d7 Demand Gen = Faster Close Rates in AI World<\/span><\/li>\n
                        • Case: How a CS-minded CMO turns \u201cbrand\u201d into repeatable, debuggable preference.<\/span><\/li>\n<\/ul>\n

                          Slide 10: Human + AI GTM \u2014 Don\u2019t Let the Robots Run Your Relationships<\/span><\/p>\n

                            \n
                          • Split slide: Left = AI automation wins; Right = Human hustle that AI can\u2019t fake.<\/span><\/li>\n
                          • Key line: \u201cUse AI to scale the boring stuff. Use your CS brain (and balls) for the trust layer.\u201d<\/span><\/li>\n<\/ul>\n

                            Slide 11\u201313: Practical Frameworks You Can Ship Monday Morning<\/span><\/p>\n

                              \n
                            • Slide 11: GTM Readiness Checklist (as a code-like table)<\/span><\/li>\n
                                \n
                              • Align marketing + sales like microservices<\/span><\/li>\n
                              • Test buyer group activation in < 1 sprint<\/span><\/li>\n
                              • Deploy AI co-pilots for content + deal intelligence<\/span><\/li>\n<\/ul>\n
                              • Slide 12: Accountability Reset \u2014 Tie everything to compiled revenue, not \u201cengaged\u201d<\/span><\/li>\n
                              • Slide 13: \u201cWhat They Don\u2019t Teach You at B-School\u201d \u2014 5 executable resets for GTM singularity<\/span><\/li>\n<\/ul>\n

                                Slide 14: Case Study \u2014 CS Major CMO in the Wild<\/span><\/p>\n

                                  \n
                                • Real or anonymized example of a company that went from fragmented funnels to unified, AI-resilient GTM.<\/span><\/li>\n
                                • Metrics: Before\/after pipeline velocity, win rates, \u201cvisibility when buyers ghost.\u201d<\/span><\/li>\n<\/ul>\n

                                  Slide 15: The #csMajorCRO Leadership Playbook<\/span><\/p>\n

                                    \n
                                  • Bullets:<\/span><\/li>\n
                                      \n
                                    • Hire forward-deployed engineers for biz dev roles<\/span><\/li>\n
                                    • Run GTM like open-source: iterate publicly, ship fast<\/span><\/li>\n
                                    • Use hashtags as lightweight distribution layers<\/span><\/li>\n
                                    • Never outsource your revenue debugging<\/span><\/li>\n<\/ul>\n<\/ul>\n

                                      Slide 16: Call to Action \u2014 Ship This Week<\/span><\/p>\n

                                        \n
                                      • Big text: \u201cGo back to your team and run one #csMajorCRO experiment before Q2 ends.\u201d<\/span><\/li>\n
                                      • Specific asks:<\/span><\/li>\n
                                          \n
                                        • Tweet your GTM singularity hack with #csMajorCRO<\/span><\/li>\n
                                        • Text Larry at 650-283-8008 if you want the raw slide PDF (he does this)<\/span><\/li>\n
                                        • Join the next Luma event or Stanford-style workshop<\/span><\/li>\n<\/ul>\n<\/ul>\n

                                          Slide 17: Closing Slide \u2014 \u201cOvernight Success Took a Decade of Debugging\u201d<\/span><\/p>\n

                                            \n
                                          • Photo: Larry with a big grin.<\/span><\/li>\n
                                          • Final line: \u201cGTM Singularity isn\u2019t a crisis. It\u2019s a compiler upgrade for those who think like CS majors.\u201d<\/span><\/li>\n
                                          • Hashtags: #csMajorCMO #csMajorCRO #GTMSingularity #ForresterB2BSummiti<\/span><\/li>\n
                                          • \u201cQuestions? Let\u2019s debug live.\u201d<\/span><\/li>\n<\/ul>\n

                                            Slide 18\u201322: Bonus \/ Appendix (for deep Q&A)<\/span><\/p>\n

                                              \n
                                            • Extra tactics, more of the 19 ways, resource links, Duck9\/Stanford references.<\/span><\/li>\n<\/ul>\n

                                              Delivery notes (how Larry would actually present it):<\/span>
                                              \n<\/span>He speaks fast, pauses for laughs on the memes, repeats hashtags out loud (\u201chashtag see-es major see-are-oh\u201d), and frequently says \u201ctext me\u201d or \u201cDM me the screenshot.\u201d He\u2019d riff off Forrester\u2019s own data but translate it into engineer-speak. The energy is equal parts Stanford professor, street hustler, and debugger.<\/span><\/p>\n

                                              This deck would feel like a breath of fresh air in a sea of polished analyst decks \u2014 raw, actionable, and immediately tweetable.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                              SCOTTSDALE Ariz April 15, 2026 Plot spoiler She\u2019s 40 using a filter. Not just 34 #34DaysOfGrok4atAMCTheatres #cs183age Larry Chiang, 650-283-8008 (@LarryChiang) x.com Here\u2019s a walk-through of a hypothetical Larry Chiang keynote slide deck for the first morning keynote at the Forrester B2B Summit North America 2026 (Phoenix, April 27, 2026 or whenever the main days […]<\/p>\n","protected":false},"author":1,"featured_media":38145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,1],"tags":[],"class_list":["post-38144","post","type-post","status-publish","format-standard","hentry","category-cross-the-chasm-from-the-right","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/38144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=38144"}],"version-history":[{"count":2,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/38144\/revisions"}],"predecessor-version":[{"id":38147,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/38144\/revisions\/38147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media\/38145"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=38144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=38144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=38144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}