{"id":38793,"date":"2026-06-25T11:00:16","date_gmt":"2026-06-25T15:00:16","guid":{"rendered":"https:\/\/www.duck9.com\/blog\/?p=38793"},"modified":"2026-06-25T17:57:34","modified_gmt":"2026-06-25T21:57:34","slug":"cold-approaches-the-cs183d-street-smart-skill-they-dont-teach-you-in-business-school","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/cold-approaches-the-cs183d-street-smart-skill-they-dont-teach-you-in-business-school\/","title":{"rendered":"Cold Approaches The #cs183d Street-Smart Skill They Don\u2019t Teach You in Business School"},"content":{"rendered":"<div class=\"postie-post\">\n<div>\n<div dir=\"ltr\">\n<div style=\"display: block\" class=\"\">\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Cold Approaches: The #cs183d Street-Smart Skill They Don\u2019t Teach You in Business School<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">By Larry Chiang<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">They teach you theory at Stanford. They give you cases, frameworks, and PowerPoints. What they don\u2019t teach you is #cs183d ~ the street-smart execution track. The protocol where you actually pick up the girls, use the phone function on your smartphone, walk across the room at a networking function, or open your mouth to say good morning.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">That\u2019s the real class.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">That\u2019s the one that separates the people who talk about startups from the ones who actually build, sell, and close.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Cold approach is the purest form of #cs183d.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">No entourage. No social proofs. No \u201cmy friend knows her\u201d crutches. Just you and the moment.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\"><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2026\/06\/image0-15.jpeg\" alt=\"image0.jpeg\"><\/span><span style=\"font-family\"><br \/>\n<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Just the balls to cold open.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">In sales we call this a cold call.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">In life we call it a cold open. Same muscle. Same game. Same rules.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">You eat the rejection.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">You let that temporary failure roil right off your back. Every \u201cno\u201d is non personal data.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Every awkward pause is feedback.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Every time she keeps walking or she says \u201cI\u2019m gonna politely say NO!,\u201d you log it, adjust your cold open, or don\u2019t adjust your cold approach and get more adamant and maybe sharper.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\"><br \/>\n<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">That\u2019s not failure<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">That\u2019s #cs183d in action.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">That\u2019s how you turn carbon into diamond. I call some of these interactions COAL because you start as raw carbon and, through skill, you compress it into something valuable.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Coal Opens, hiLarryAss&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Close for the calendar. Don\u2019t just vibe. Don\u2019t just \u201csee where it goes.\u201d Get the appointment. Get the number. Get the next step locked in. Aim high<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\"><br \/>\n<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">#SextupleEntendre Appt energy when the situation calls for it. Then seal it with a KISS. Keep It Simple, Stupid. Or seal it with consent wielded like a light saber: precise, respectful, powerful. You don\u2019t swing wildly. You know exactly when and how to move forward.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Main frame like you\u2019re mog mog. Own the energy. You\u2019re not hoping she likes you. You\u2019re creating a moment worth her time. Same way you\u2019d walk into a tough customer meeting or a VC office without a warm intro. You bring the value. You bring the frame.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">In under six minutes you can double someone\u2019s \u201csalary\u201d in life terms ~ make their day better, their options bigger, their energy higher.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">That\u2019s the #cs183d close.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">That\u2019s distribution in real time. That\u2019s what customer support and high-ticket sales actually look like when the script goes out the window.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">#cs183d isn\u2019t just for business.. coal approach\u2019s for life.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">It\u2019s the gender-reversal exercises that show you the game from every angle. It\u2019s the sales techniques that work when the other person has zero reason to talk to you. It\u2019s the distribution hacks that turn a random interaction into momentum. It\u2019s what Mark McCormack was really teaching in <\/span><span style=\"font-family\">What They Don\u2019t Teach You at Harvard Business School<\/span><span style=\"font-family\"> \u2014 updated for today\u2019s streets, today\u2019s Silicon Valley, today\u2019s cold opens. WTDTYAHBS&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">You can\u2019t outsource this.&nbsp;<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">You can\u2019t delegate to a dating app<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">You can\u2019t hire a vp of getting your dick kissed<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">You can\u2019t fake it with followers or friends in the background. You have to do the reps. Solo. Raw. Street-smart.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Allysa Lu. Eileen Gu. High-frame examples. But the principle is universal. The skill is the same whether you\u2019re opening a prospect, a customer, or someone who catches your eye on the street.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Cold approach is the skill.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">If you can\u2019t cold open, go home and do whatever. But if you want real results \u2014 real connections, real deals, real life \u2014 get out there and run the #cs183d plays.<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">#cantStopWontStopChiangStop<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">650-283-8008<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Larry Chiang<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">Duck9<\/span><\/p>\n<p style=\"margin: 0px 0px 8px; font-style: normal; line-height: normal; font-family\"><span style=\"font-family\">What they will never teach you at Stanford Business School.<\/span><\/p>\n<\/div>\n<div style=\"display: block\" class=\"\">M<\/p>\n<div style=\"display: inline-block\" class=\"apple-rich-link\" role=\"link\" data-url=\"https:\/\/x.com\/larrychiang\/status\/2069569407529959789?s=43&#038;t=NipKy21fekvPoZS5MA8-lQ\"><a style=\"border-radius: 10px; font-family: -apple-system, Helvetica, Arial, sans-serif; display: block; width: 300px; overflow: hidden; text-decoration: none\" class=\"lp-rich-link\" rel=\"nofollow\" href=\"https:\/\/x.com\/larrychiang\/status\/2069569407529959789?s=43&#038;t=NipKy21fekvPoZS5MA8-lQ\" dir=\"ltr\" role=\"button\"><\/a><\/div>\n<div style=\"display: inline-block\" class=\"apple-rich-link\" role=\"link\" data-url=\"https:\/\/x.com\/larrychiang\/status\/2069569407529959789?s=43&#038;t=NipKy21fekvPoZS5MA8-lQ\">\n<table style=\"border-collapse: collapse; width: 300px; background-color: #EBF7FF; font-family: -apple-system, Helvetica, Arial, sans-serif\" class=\"lp-rich-link-emailBaseTable\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" width=\"300\">\n<tbody>\n<tr>\n<td>\n<div style=\"margin: 10px 16px 0px 16px; color: #000000; font-weight: 300; text-align: left; width: 268px; font-size: 11pt; overflow: hidden\" class=\"lp-rich-link-quotedText\">Cold Approach   That\u2019s the skill    No entourage   No social proofs  Just the balls to cold open    Eat up that rejection   Let temp failure roil off your bax   Close for a calendar #Sextuple Appt  Seal deals with a KISS    Use consent like it\u2019s a light Sabre   Main Frame like you\u2019re mog mog<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table bgcolor=\"#EBF7FF\" cellpadding=\"0\" cellspacing=\"0\" width=\"300\" style=\"font-family: -apple-system, Helvetica, Arial, sans-serif\" class=\"lp-rich-link-captionBar\">\n<tbody>\n<tr>\n<td style=\"padding: 6px 0px 6px 16px\" class=\"lp-rich-link-captionBar-leftIconItem\" width=\"25\"><a rel=\"nofollow\" href=\"https:\/\/x.com\/larrychiang\/status\/2069569407529959789?s=43&#038;t=NipKy21fekvPoZS5MA8-lQ\"><img loading=\"lazy\" decoding=\"async\" style=\"display: inline-block; width: 25px; height: 25px; border-radius: 3px\" width=\"25\" height=\"25\" class=\"lp-rich-link-captionBar-leftIcon\" alt=\"KWn5HNMY_200x200.jpg\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2026\/06\/KWn5HNMY_200x200-1.jpg\"><\/a><\/td>\n<td style=\"padding: 8px 0px 8px 0px\" class=\"lp-rich-link-captionBar-textStackItem\">\n<div style=\"max-width: 100%; margin: 0px 16px 0px 10px; overflow: hidden\" class=\"lp-rich-link-captionBar-textStack\">\n<div style=\"font-weight: 500; font-size: 12px; overflow: hidden; text-align: left\" class=\"lp-rich-link-captionBar-textStack-topCaption-leading\"><a rel=\"nofollow\" href=\"https:\/\/x.com\/larrychiang\/status\/2069569407529959789?s=43&#038;t=NipKy21fekvPoZS5MA8-lQ\" style=\"text-decoration: none\"><font color=\"#000000\">Larry Chiang, 650-283-8008 (@LarryChiang)<\/font><\/a><\/div>\n<div style=\"font-weight: 400; font-size: 11px; overflow: hidden; text-align: left\" class=\"lp-rich-link-captionBar-textStack-bottomCaption-leading\"><a rel=\"nofollow\" href=\"https:\/\/x.com\/larrychiang\/status\/2069569407529959789?s=43&#038;t=NipKy21fekvPoZS5MA8-lQ\" style=\"text-decoration: none\"><font color=\"#A2A2A9\">x.com<\/font><\/a><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<div dir=\"ltr\">\n<div dir=\"ltr\"><span>WordPress\u2019d from my personal iPhone,&nbsp;<\/span><span><a href=\"tel:650-283-8008\" dir=\"ltr\">650-283-8008<\/a><\/span><span>, number that&nbsp;Steve Jobs texted me on<\/span><\/div>\n<div dir=\"ltr\"><span><br \/>\n<\/span><\/div>\n<div dir=\"ltr\"><span><br \/>\n<\/span><\/div>\n<div dir=\"ltr\">\n<div><font color=\"#000000\"><span>https:\/\/www.YouTube.com\/watch?v=ejeIz4EhoJ0<\/span><\/font><\/div>\n<div><span style=\"font-size: 13pt\"><br \/>\n<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cold Approaches: The #cs183d Street-Smart Skill They Don\u2019t Teach You in Business School By Larry Chiang They teach you theory at Stanford. They give you cases, frameworks, and PowerPoints. What they don\u2019t teach you is #cs183d ~ the street-smart execution track. The protocol where you actually pick up the girls, use the phone function on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-38793","post","type-post","status-publish","format-standard","hentry","category-turnarounds"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/38793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=38793"}],"version-history":[{"count":1,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/38793\/revisions"}],"predecessor-version":[{"id":38796,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/38793\/revisions\/38796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media\/38794"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=38793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=38793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=38793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}