{"id":3959,"date":"2015-04-05T00:22:43","date_gmt":"2015-04-05T04:22:43","guid":{"rendered":"https:\/\/www.duck9.com\/?p=3959"},"modified":"2015-04-05T00:31:56","modified_gmt":"2015-04-05T04:31:56","slug":"7-fascinating-data-points-when-customer-development-cycle-fails","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/7-fascinating-data-points-when-customer-development-cycle-fails\/","title":{"rendered":"7 Fascinating Data Points When &#8220;Customer Development Cycle&#8221; Fails"},"content":{"rendered":"<div>\n<div><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/04\/image7.jpeg\" alt=\"image.jpeg\" id=\"28294827-D0AC-45DB-AB00-532C89BDEE42\"><\/div>\n<div>By Larry Chiang<\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/646546474\/larry-chiang-asse9-gravatar_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Asse9 Austin Secret (<a href=\"https:\/\/twitter.com\/asse9\">@asse9<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/asse9\/status\/584548712464027649\">4\/5\/15, 10:50 AM<\/a><\/div>\n<div>7 Fascinating Data Points When &#8220;Customer Development Cycle&#8221; Fails cc&nbsp;<a href=\"https:\/\/twitter.com\/@LarryChiang\">@LarryChiang<\/a>&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#ENGR145\">#ENGR145<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The &#8220;Customer Development Cycle&#8221; itself doesn&#8217;t fail.&nbsp;<\/div>\n<div><\/div>\n<div>All y&#8217;all fail at teaching 7 &#8220;Customer Development Cycle&#8221;. I name names because this issue kills dead ivy alums and even a few GSB kids who haven&#8217;t heard of me. How many have to die? Let&#8217;s look at 7 data points (aka &#8220;The Problem&#8221; \ud83d\ude42 Problem, Along with an IP-free #LarryChiang solution. Let me repeat Problem + Solution, that I hold no copyright or trademark or Intellectual Property. Heck, don&#8217;t even cite and source me. Just stop dying.<\/div>\n<div><\/div>\n<div>FIRST data pointing to a massive apathy to &#8220;Customer Development Cycle&#8221;<\/div>\n<div><\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/584559262464024576\">4\/5\/15, 11:32 AM<\/a><\/div>\n<div>3 of 18&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#CS183B\">#CS183B<\/a>&nbsp;lectures dedicated to&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#DTTDS\">#DTTDS<\/a>&nbsp;<br \/>(&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#dttdsBHM\">#dttdsBHM<\/a>&nbsp;)<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>It&#8217;s a problem when CS 183b, How to Start a Start&#8221; just glosses right over Customer Development Cycle. When I tweet 3 of 18 lectures were &#8220;dedicated&#8221;, I mean mentioned.&nbsp;<\/div>\n<div><\/div>\n<div>SOLUTION:&nbsp;<br \/>Download PG&#8217;s post <a href=\"https:\/\/bit.ly\/pgrahamCh6\"><a href=\"https:\/\/bit.ly\/pgrahamCh6\" >https:\/\/bit.ly\/pgrahamCh6<\/a><\/a> (his lecture #3 of CS 183b barely mentioned his own blog post!!!)<\/div>\n<div><\/div>\n<div>Problem: customer development cycle and dttdsBHM is so painful that literally no one in Silicon Valley speaks about it. Dolphin suicides get more coverage here.&nbsp;<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/584551275477467137\">4\/5\/15, 11:00 AM<\/a><\/div>\n<div>30 upvotes!!&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#ENGR145\">#ENGR145<\/a>&nbsp;is the subroutine to memorize if you want to be a Silicon Valley insider.&nbsp;<a href=\"https:\/\/t.co\/uDAUsFgzNA\">quora.com\/How-do-I-becom\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Problem: 30 upvotes is a fraction of the up-voting for Quora posts.&nbsp;<\/p><\/div>\n<div><\/div>\n<div>Solution: see the answers for the specific citation of sales, engineering tech co-founders who sell<\/div>\n<div><a href=\"https:\/\/t.co\/uDAUsFgzNA\">quora.com\/How-do-I-becom\u2026<\/a><\/div>\n<div><\/div>\n<div>Problem: before Paul Graham&#8217;s&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#CS183B\">#CS183B<\/a>&nbsp;lecture in front of 500 live at Nvidia and 36,000 on YouTube, 20 people read the required pre-readings <a href=\"https:\/\/bit.ly\/pgrahamCh6\"><a href=\"https:\/\/bit.ly\/pgrahamCh6\" >https:\/\/bit.ly\/pgrahamCh6<\/a><\/a><\/div>\n<div>(and my PG notes here&nbsp;<a href=\"https:\/\/bit.ly\/pgrahamCh6a\"><a href=\"https:\/\/bit.ly\/pgrahamCh6a\" >https:\/\/bit.ly\/pgrahamCh6a<\/a><\/a>)<\/div>\n<div><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/584550525544325121\">4\/5\/15, 10:58 AM<\/a><\/div>\n<div>12 people out of 300 will read this. In 2015, maybe 1 in 60&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#ENGR145\">#ENGR145<\/a>&nbsp;<a href=\"https:\/\/t.co\/6FvarSfUI3\">.com\/blog\/2013\/04\/2\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Solution: as an engineer, read the assigned #CS183b \/ #ENGR145 \/ #Stramgt353 \/ #ChemEng296 #ENGR245 \/&nbsp;<\/p><\/div>\n<div><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/584546895701344256\">4\/5\/15, 10:43 AM<\/a><\/div>\n<div>Executing&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#CSmajorCEO\">#CSmajorCEO<\/a>&#8216;s Alex Salazar\u2019s Best Starting a Startup Tip&nbsp;<a href=\"https:\/\/t.co\/7YW2vmwqWM\">bit.ly\/asalazar710<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Alex Salazar is a legitimate CS major from GT.&nbsp;<\/div>\n<div><\/div>\n<div>Problem: 12 people have viewed this genius google exec<\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/584551724125261824\">4\/5\/15, 11:02 AM<\/a><\/div>\n<div>CTO to CTO mentorship on &#8220;Customer Development Cycle&#8221;&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#ENGR145\">#ENGR145<\/a>&nbsp;<a href=\"https:\/\/t.co\/qevI9SpPmN\">ireport.cnn.com\/docs\/DOC-808426<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Problem: Your YC classes are huge. Your partners stress &#8220;do things that don&#8217;t scale but have momentum&#8221;&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#dttdsBHM\">#dttdsBHM<\/a><\/div>\n<div>But you provide one document that&#8217;s&nbsp;<a href=\"https:\/\/search.twitter.com\/search?q=#dttdsBHM\">#dttdsBHM<\/a>&nbsp;flavored. 12 that have to do with VC<\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/584558505899589633\">4\/5\/15, 11:29 AM<\/a><\/div>\n<div>12 PDFs on VC. One PDF for revenue via &#8220;sales&#8221;&nbsp;<a href=\"https:\/\/t.co\/NKsWGUHclP\">ycombinator.com\/documents\/<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Problem: Your fund is huge and your GP&#8217;s hark on sales. Yet all y&#8217;all offer zero solutions&nbsp;<\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/584558190680879104\">4\/5\/15, 11:28 AM<\/a><\/div>\n<div>$400mm fund. 6 blog posts on sales:&nbsp;<a href=\"https:\/\/t.co\/mNwS1baNrD\">a16z.com\/tag\/sales\/<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Solution:&nbsp;<\/p><\/div>\n<div>Watch<\/div>\n<div><a href=\"https:\/\/bit.ly\/buster14512w\"><a href=\"https:\/\/bit.ly\/buster14512w\" >https:\/\/bit.ly\/buster14512w<\/a><\/a><\/div>\n<div>Master<\/div>\n<div><a href=\"https:\/\/bit.ly\/buster14512v\"><a href=\"https:\/\/bit.ly\/buster14512v\" >https:\/\/bit.ly\/buster14512v<\/a><\/a><\/div>\n<div>Take ENGR145<\/div>\n<div><a href=\"https:\/\/bit.ly\/buster14512c\"><a href=\"https:\/\/bit.ly\/buster14512c\" >https:\/\/bit.ly\/buster14512c<\/a><\/a><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/584548797084078081\">4\/5\/15, 10:51 AM<\/a><\/div>\n<div>Spending a summer doing sales as an engineer, helped me immensely after graduating Illinois, BS Engr, #1 salary<br \/><a href=\"https:\/\/search.twitter.com\/search?q=#csMajorCRO\">#csMajorCRO<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang Asse9 Austin Secret (@asse9) 4\/5\/15, 10:50 AM 7 Fascinating Data Points When &#8220;Customer Development Cycle&#8221; Fails cc&nbsp;@LarryChiang&nbsp;#ENGR145 The &#8220;Customer Development Cycle&#8221; itself doesn&#8217;t fail.&nbsp; All y&#8217;all fail at teaching 7 &#8220;Customer Development Cycle&#8221;. I name names because this issue kills dead ivy alums and even a few GSB kids who haven&#8217;t heard [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3959","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/3959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=3959"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/3959\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=3959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=3959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=3959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}