{"id":3986,"date":"2015-04-20T12:11:43","date_gmt":"2015-04-20T16:11:43","guid":{"rendered":"https:\/\/www.duck9.com\/?p=3986"},"modified":"2015-05-09T17:17:28","modified_gmt":"2015-05-09T21:17:28","slug":"lead-generation","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/lead-generation\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"<p>Larry Chiang&#8217;s book, What They Don&#8217;t Teach You At Stanford Business School, has an entire chapter devoted to &#8220;Entrepreneurship #Ch9 and Sales via Lead Generation #CH6&#8221;. As CEO of Duck9, he helps institutions make credit receivables less risky and plays the other side to by getting college <a href=\"https:\/\/www.101secrets.com\/general-population-credit-knowledge.htm\" target=\"_blank\">students a &#8220;FICO&#8221; credit score<\/a> over &#8220;748.8&#8221;. After a Harvard Law School keynote, Harvard Business wrote: \u201c<a href=\"https:\/\/www.harbus.org\/2009\/What-They-Dont-Teach-4531\/\" target=\"_blank\">What They Don\u2019t Teach You at Stanford Business School<\/a>&#8221;<\/p>\n<table style=\"height: 155px;\" width=\"156\" cellpadding=\"10\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/QXIaNZi3mHQ?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"260\" height=\"183\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><br \/>\nNY Fashion Week has supermodels getting a high FICO credit score because I supermodel on-the-side<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>\n<div>\n<div>\n<div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1465471471\/image_normal.jpg\" alt=\"\" \/><\/td>\n<td><b>Jose Vieitez (<a href=\"https:\/\/twitter.com\/josevieitez?refsrc=email&amp;s=11\">@JoseVieitez<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/josevieitez\/status\/590164777466535936?refsrc=email&amp;s=11\">4\/20\/15, 7:47 AM<\/a><\/div>\n<div>Start With a Cupcake: The Minimum Viable Product of Baking and Ideas: <a href=\"https:\/\/t.co\/NrcMoSw3hI\">buff.ly\/1FZiuT2<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23entrepreneur&amp;src=hash\">#entrepreneur<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23startups&amp;src=hash\">#startups<\/a> <a href=\"https:\/\/t.co\/YebzwmjEZ6\">pic.twitter.com\/YebzwmjEZ6<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div>By Larry Chiang<\/div>\n<div><\/div>\n<div>I pay incredibly close attention to what works.<\/p>\n<p>Lead generation is giving away a piece of food in exchange for a sales prospect giving you their phone number. It works super well when you use &#8220;cupcakes&#8221;.<\/p><\/div>\n<div><\/div>\n<div>Do you pay attention to what helps entrepreneurs!? Do you like cupcakes??<\/div>\n<div><\/div>\n<div>Well, Jose Vieitez, ENGR 145 alum, tweeted<\/div>\n<div><\/div>\n<div><img decoding=\"async\" id=\"940E7B9C-5A08-4707-9D1F-CE006CF26063\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/04\/image16.jpeg\" alt=\"image.jpeg\" \/><br \/>\nCupcakes are the minimum viable product of the baking industry<\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/590180766962749440?refsrc=email&amp;s=11\">4\/20\/15, 8:50 AM<\/a><\/div>\n<div>Interesting. Bc the cupcake is also at the heart of\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23TCDisrupt&amp;src=hash\">#TCDisrupt<\/a>\u00a0lead generation {<a href=\"https:\/\/twitter.com\/search?q=%23leadGen&amp;src=hash\">#leadGen<\/a>}\u00a0<a href=\"https:\/\/t.co\/ziGdhpvWAj\">twitter.com\/josevieitez\/st\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<\/div>\n<div>Cupcakes lie at the intersection of<\/div>\n<div>&#8211; Minimum viable product cc Eric Ries and Steve Blank<\/div>\n<div>&#8211; lead gen<\/div>\n<div>&#8211; launch party for your startup!<br \/>\n&#8211; doing lowest common denominator stuff to get the public to care about &#8220;FICO score preparation, amongst sorority girls, while on spring break, and super horny&#8221;<\/div>\n<div><\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/583638496557957120?refsrc=email&amp;s=11\">4\/2\/15, 7:33 AM<\/a><\/div>\n<div>Cupcake\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23LeadGen&amp;src=hash\">#LeadGen<\/a>\u00a0works so well that TC banned it&#8217;s use at\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23TCdisrupt&amp;src=hash\">#TCdisrupt<\/a>\u00a0May4-6\u00a0<a href=\"https:\/\/t.co\/vCwf9bhNqF\">gigaom.com\/2011\/02\/19\/lau\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Mint won TC40. It used cupcakes<\/p>\n<\/div>\n<div>RedBeacon won TC 50. Cupcakes drove the win.<\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/113306473932652544?refsrc=email&amp;s=11\">9\/12\/11, 10:42 AM<\/a><\/div>\n<div>If there&#8217;s a startup hacking this conference\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23disruptSF&amp;src=hash\">#disruptSF<\/a>\u00a0<a href=\"https:\/\/twitter.com\/tcdisrupt\">@tcdisrupt<\/a>, deliver me a cupcake\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23please&amp;src=hash\">#please<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23guacamole&amp;src=hash\">#guacamole<\/a>\u00a0<a href=\"https:\/\/t.co\/3af20Kq\">google.com\/search?q=larry\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Just because TC disrupt won&#8217;t let you win using cupcakes, does not mean you should not use cupcakes to win (in the real world outside of the &#8220;Manhattan Center&#8221;<\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/581580041722548224?refsrc=email&amp;s=11\">3\/27\/15, 3:14 PM<\/a><\/div>\n<div>When no one cares about your startup\/app\/entrepreneur vision, cupcake up\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23leadGen&amp;src=hash\">#leadGen<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23ENGR145&amp;src=hash\">#ENGR145<\/a>\u00a0{starting up = super tough}<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/WVKHwYJzVVc&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/span><\/p>\n<\/div>\n<div><span style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\"><br \/>\n<\/span><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/1048154639?refsrc=email&amp;s=11\">12\/9\/08, 4:10 PM<\/a><\/div>\n<div>Scott Beale&#8217;s cupcake camp looks yum <a href=\"https:\/\/upcoming.yahoo.com\/event\/1295713\/\">https:\/\/upcoming.yahoo.com\/event\/1295713\/<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<\/div>\n<div>Plancast won at sxsw (2011) by doing Cupcakes<\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/378800000863200821\/1MFaOgKj_normal.png\" alt=\"\" \/><\/td>\n<td><b>Bryan Menell (<a href=\"https:\/\/twitter.com\/bmenell?refsrc=email&amp;s=11\">@bmenell<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/bmenell\/status\/63403206943838208?refsrc=email&amp;s=11\">4\/27\/11, 5:44 PM<\/a><\/div>\n<div>My penguin cupcake. (cc\u00a0<a href=\"https:\/\/twitter.com\/plancast\">@plancast<\/a>) <a href=\"https:\/\/yfrog.com\/h8b8shlj\">https:\/\/yfrog.com\/h8b8shlj<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1150932935\/Jacqueline_Hughes_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Jacqueline Hughes (<a href=\"https:\/\/twitter.com\/jacquelineslife?refsrc=email&amp;s=11\">@JacquelinesLife<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/jacquelineslife\/status\/62920120401534976?refsrc=email&amp;s=11\">4\/26\/11, 9:45 AM<\/a><\/div>\n<div>Hehe.\u00a0<a href=\"https:\/\/twitter.com\/plancast\">@plancast<\/a>\u00a0+ cupcakes =\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23plancakes&amp;src=hash\">#plancakes<\/a>! Thanks\u00a0<a href=\"https:\/\/twitter.com\/justthisguy\">@justthisguy<\/a>\u00a0for the hashtag suggestion. If you want a cupcake&#8230; <a href=\"https:\/\/bit.ly\/f3kEuJ\">https:\/\/bit.ly\/f3kEuJ<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div>\n<div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\"><\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\"><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\"><\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/WVKHwYJzVVc&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=n5jB310egEI&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/n5jB310egEI&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=BMyLcDaWazU&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/BMyLcDaWazU&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div><\/div>\n<div>CEO of Duck9<\/div>\n<div>Stanford University&#8217;s Founding EIR (Entrepreneur in Residence)<\/div>\n<div><\/div>\n<div>Duck9 = Deep Underground Credit Knowledge 9<\/div>\n<div>c\/o UCMS Inc<\/div>\n<div>2021 Midwest Road \/ 3rd FL<\/div>\n<div>Oak Brook IL<\/div>\n<div><a href=\"https:\/\/www.duck9.com\/ass\">https:\/\/www.duck9.com\/ass<\/a><\/div>\n<div>630-705-5555<\/div>\n<div><\/div>\n<div>650-283-8008 (cell)<\/div>\n<div><\/div>\n<div>****************<\/div>\n<div>Founder of &#8220;What They Don&#8217;t Teach at Business School&#8221;\u00a0for CNN iReport: <a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\">https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=QXIaNZi3mHQ\"><embed src=\"https:\/\/www.youtube.com\/v\/QXIaNZi3mHQ&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div><\/div>\n<div>Author, NY Times Bestseller<\/div>\n<div><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/div>\n<div><\/div>\n<div>&#8220;What They Will NEVER Teach You at Stanford Business School about EUTWMPPM @SXSW&#8221; comes out 11-11-14<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\">https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/div>\n<div><\/div>\n<div>52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering<\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=vDBY0GkI3-g&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div><\/div>\n<div>Emergency swings and cutting deals as an 9 year old<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=OFGY7v9C4G0&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang&#8217;s book, What They Don&#8217;t Teach You At Stanford Business School, has an entire chapter devoted to &#8220;Entrepreneurship #Ch9 and Sales via Lead Generation #CH6&#8221;. As CEO of Duck9, he helps institutions make credit receivables less risky and plays the other side to by getting college students a &#8220;FICO&#8221; credit score over &#8220;748.8&#8221;. After [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3986","post","type-post","status-publish","format-standard","hentry","category-stanford-entrepreneurship"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/3986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=3986"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/3986\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=3986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=3986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=3986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}