{"id":4317,"date":"2015-05-11T16:50:17","date_gmt":"2015-05-11T20:50:17","guid":{"rendered":"https:\/\/www.duck9.com\/?p=4317"},"modified":"2015-05-15T19:33:18","modified_gmt":"2015-05-15T23:33:18","slug":"fewer-than-a-dozen-vc-secrets-about-entrepreneurship-and-distribution","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/fewer-than-a-dozen-vc-secrets-about-entrepreneurship-and-distribution\/","title":{"rendered":"Fewer Than a Dozen VC Secrets About Entrepreneurship and Distribution"},"content":{"rendered":"<div>\n<div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=vDBY0GkI3-g&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/vDBY0GkI3-g&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div><img decoding=\"async\" id=\"008E1085-E623-4CBC-B28A-09CDA11A3E9E\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/05\/image42.jpeg\" alt=\"image.jpeg\" \/><\/div>\n<div><\/div>\n<div>By Larry Chiang<\/div>\n<div><\/div>\n<div>I see the things VCs think but dare not speak of. Getting a team of CS majors to execute &#8220;distribution&#8221; has fewer than 10 blog posts on the a16z website. It is safe to say distribution is one of the largest VC secrets<\/div>\n<div><\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597857553079402496?refsrc=email&amp;s=11\">5\/11\/15, 1:15 PM<\/a><\/div>\n<div>pain, pain and more uncomfortable pain=<br \/>\n&#8220;Do<br \/>\nThings<br \/>\nThat<br \/>\nDon&#8217;t<br \/>\nScale&#8221;\u00a0<a href=\"https:\/\/t.co\/E05GvEnDI3\">paulgraham.com\/ds.html<\/a><br \/>\nAsk PG about Lec 3,\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23CS183B&amp;src=hash\">#CS183B<\/a><br \/>\ncc:\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23dttdsBHM&amp;src=hash\">#dttdsBHM<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Time and time again, &#8220;do things that don&#8217;t scale&#8221; is alluded to, teased and referred to&#8230;<\/p>\n<\/div>\n<div><\/div>\n<div>&#8230; But never solved.<\/div>\n<div>Never broken down. I want this post to reveal and extrapolate VC secrets as they pertain to sales traction, growth and hacking distribution.<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/515375915308560384?refsrc=email&amp;s=11\">9\/25\/14, 10:42 PM<\/a><\/div>\n<div>RT\u00a0<a href=\"https:\/\/twitter.com\/hunterwalk\">@hunterwalk<\/a>: What does early stage VC\u00a0<a href=\"https:\/\/twitter.com\/robgo\">@robgo<\/a>\u00a0look for in a startup? Distribution Advantage\u00a0<a href=\"https:\/\/t.co\/pJf4ipzAEA\">robgo.org\/2013\/07\/11\/dis\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin: 0px; font-size: 12px; font-family: Helvetica;\"><span style=\"font-size: 12pt;\">Do things that don&#8217;t scale (BUT HAVE MOMENTUM)&#8221; is sales skills dependent for CS kids #CS183S <a href=\"https:\/\/bit.ly\/jlivingston710\">https:\/\/bit.ly\/jlivingston710<\/a><\/span><\/p>\n<p style=\"margin: 0px; font-size: 12px; font-family: Helvetica;\"><span style=\"font-size: 12pt;\">\u00a0<\/span><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597858097869131776?refsrc=email&amp;s=11\">5\/11\/15, 1:17 PM<\/a><\/div>\n<div>&#8220;capital efficient beginnings&#8221;\u00a0<a href=\"https:\/\/t.co\/pJf4ipzAEA\">robgo.org\/2013\/07\/11\/dis\u2026<\/a><br \/>\nVCs wanna see how your 2\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23csMajorCRO&amp;src=hash\">#csMajorCRO<\/a>\u00a0co-founders lever 750++ FICO scores<br \/>\n<a href=\"https:\/\/twitter.com\/search?q=%23vcSecrets&amp;src=hash\">#vcSecrets<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597855793459830784?refsrc=email&amp;s=11\">5\/11\/15, 1:08 PM<\/a><\/div>\n<div>When VCs pattern recognize DISTRIBUTION advantage, they&#8217;re too pretty to break down a subroutine. Broad, stroke me:\u00a0<a href=\"https:\/\/t.co\/pJf4ipzAEA\">robgo.org\/2013\/07\/11\/dis\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597854504504012800?refsrc=email&amp;s=11\">5\/11\/15, 1:03 PM<\/a><\/div>\n<div>Get to scale, &#8220;Doing things that don&#8217;t scale (BUT HAVE MOMENTUM)&#8221;\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23dttdsBHM&amp;src=hash\">#dttdsBHM<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23CS183S&amp;src=hash\">#CS183S<\/a>. Great article\u00a0<a href=\"https:\/\/twitter.com\/joelgascoigne\">@joelgascoigne<\/a>\u00a0<a href=\"https:\/\/t.co\/tD4wWsXeil\">joel.is\/achieving-scal\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597853587029381120?refsrc=email&amp;s=11\">5\/11\/15, 12:59 PM<\/a><\/div>\n<div>&#8220;Do things that don&#8217;t scale (BUT HAVE MOMENTUM)&#8221; is sales skills dependent for CS kids\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23CS183S&amp;src=hash\">#CS183S<\/a>\u00a0<a href=\"https:\/\/t.co\/zveKzwtijt\">\u2026tteachyouatstanfordbusinessschool.com\/blog\/2013\/07\/1\u2026<\/a>\u00a0<a href=\"https:\/\/t.co\/HgGMVApXdm\">pic.twitter.com\/HgGMVApXdm<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" id=\"A9D6BBF7-3B83-4484-BD6F-941D0FD59E62\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/05\/image43.jpeg\" alt=\"image.jpeg\" \/><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597850584616542208?refsrc=email&amp;s=11\">5\/11\/15, 12:47 PM<\/a><\/div>\n<div>CS majors that start up a startup via\u00a0<a href=\"https:\/\/twitter.com\/StanfordEng\">@StanfordEng<\/a>&#8216;s\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23CS183B&amp;src=hash\">#CS183B<\/a>\u00a0class &#8220;How to start a startup&#8221;\u00a0<a href=\"https:\/\/t.co\/HUe98pZmLk\">duck9.com\/blog\/credit-bu\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597839468939255810?refsrc=email&amp;s=11\">5\/11\/15, 12:03 PM<\/a><\/div>\n<div>Founders, will you sell or utter the marketing Hail Mary, &#8220;We are going viral&#8221;\u00a0<a href=\"https:\/\/t.co\/zveKzwtijt\">\u2026tteachyouatstanfordbusinessschool.com\/blog\/2013\/07\/1\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597841967163183104?refsrc=email&amp;s=11\">5\/11\/15, 12:13 PM<\/a><\/div>\n<div><a href=\"https:\/\/twitter.com\/search?q=%23dttdsBHM&amp;src=hash\">#dttdsBHM<\/a>\u00a0(lec 8,\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23cs183B&amp;src=hash\">#cs183B<\/a>)\u00a0<a href=\"https:\/\/t.co\/BXPihLaXt9\">startupclass.samaltman.com\/courses\/lec08\/<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597849127674740736?refsrc=email&amp;s=11\">5\/11\/15, 12:41 PM<\/a><\/div>\n<div>I&#8217;m forked\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23CS183b&amp;src=hash\">#CS183b<\/a>.\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23dttdsBHM&amp;src=hash\">#dttdsBHM<\/a>\u00a0is the off-shoot<a href=\"https:\/\/t.co\/HUe98pZmLk\">duck9.com\/blog\/credit-bu\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597805854235107328?refsrc=email&amp;s=11\">5\/11\/15, 9:49 AM<\/a><\/div>\n<div>.<a href=\"https:\/\/twitter.com\/dylan20\">@dylan20<\/a>\u00a0maybe have a pre\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23growthBeat&amp;src=hash\">#growthBeat<\/a>\u00a0roundup of &#8220;most significant blog posts written by speakers&#8221; as pre conf &#8216;HomeWork&#8217; cc\u00a0<a href=\"https:\/\/twitter.com\/Scobleizer\">@Scobleizer<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/597838088350478336?refsrc=email&amp;s=11\">5\/11\/15, 11:58 AM<\/a><\/div>\n<div>Some forks to <a href=\"https:\/\/twitter.com\/search?q=%23SalesTraction&amp;src=hash\">#SalesTraction<\/a><br \/>\n&#8211; <a href=\"https:\/\/twitter.com\/search?q=%23EUTWMPPM&amp;src=hash\">#EUTWMPPM<\/a><br \/>\n&#8211; <a href=\"https:\/\/twitter.com\/search?q=%23GuaGuaGuacamole&amp;src=hash\">#GuaGuaGuacamole<\/a> recipe #4<br \/>\n&#8211; <a href=\"https:\/\/twitter.com\/search?q=%23HTDWD9DWOHTHD9&amp;src=hash\">#HTDWD9DWOHTHD9<\/a><br \/>\n&#8211; <a href=\"https:\/\/t.co\/0hy3WpjAGw\">bit.ly\/jlinvingston710<\/a><br \/>\n&#8211; <a href=\"https:\/\/twitter.com\/search?q=%23dttdsBHM&amp;src=hash\">#dttdsBHM<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>cutting verbal deals as an 9 year old will help you as a 20 year old CS major founder<\/div>\n<div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=OFGY7v9C4G0&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<\/div>\n<div><\/div>\n<div><img decoding=\"async\" id=\"C5BDBD49-8E62-4BC2-AB61-7FB8BFD546D3\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/05\/image44.jpeg\" alt=\"image.jpeg\" \/><\/div>\n<div>Second prize is a set of steak knives. Third prize is you&#8217;re fired. Google, &#8220;I know why VCs fire us&#8221;<\/div>\n<div><a href=\"https:\/\/www.duck9.com\/Stanford-entrepreneurship\/first-vc-question\">https:\/\/www.duck9.com\/Stanford-entrepreneurship\/first-vc-question<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang I see the things VCs think but dare not speak of. Getting a team of CS majors to execute &#8220;distribution&#8221; has fewer than 10 blog posts on the a16z website. It is safe to say distribution is one of the largest VC secrets Larry Chiang (@LarryChiang) 5\/11\/15, 1:15 PM pain, pain and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4317","post","type-post","status-publish","format-standard","hentry","category-venture-capital"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/4317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=4317"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/4317\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=4317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=4317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=4317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}