{"id":4338,"date":"2015-05-12T19:49:37","date_gmt":"2015-05-12T23:49:37","guid":{"rendered":"https:\/\/www.duck9.com\/?p=4338"},"modified":"2015-05-12T19:56:57","modified_gmt":"2015-05-12T23:56:57","slug":"lead-generation-basics-leadgen-101","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/lead-generation-basics-leadgen-101\/","title":{"rendered":"Lead Generation Basics LeadGen 101"},"content":{"rendered":"<div>By Larry Chiang, curator #ENGR145s feed<\/p>\n<div><\/div>\n<div>At some point in your engineering careers, you will need to practice and experience for yourself the thrill of doing &#8220;Lead generation&#8221;.<\/div>\n<div><\/div>\n<div>I do not care if you never want to be a founder.&nbsp;<\/div>\n<div><\/div>\n<div>Doing leadGen is fun and you better experiment as an undergrad because&nbsp;<\/div>\n<div>\/1\/ it&#8217;s fun<\/div>\n<div>\/2\/ it&#8217;s a rush<\/div>\n<div>\/3\/ once you&#8217;re old, you&#8217;ll scoff at those having a good time!<\/div>\n<div><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/598222899678302208?refsrc=email&amp;s=11\">5\/12\/15, 1:27 PM<\/a><\/div>\n<div>&#8220;LeadGen 101&#8221;. How to take a piece of food and parlay it into a lead.&nbsp;<a href=\"https:\/\/t.co\/uWAUnsKC4r\">pic.twitter.com\/uWAUnsKC4r<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Intellectually, you take a piece of food and exchange it for personal information.&nbsp;<\/div>\n<div><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/583638496557957120?refsrc=email&amp;s=11\">4\/2\/15, 7:33 AM<\/a><\/div>\n<div>Cupcake&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23LeadGen&amp;src=hash\">#LeadGen<\/a>&nbsp;works so well that TC banned it&#8217;s use at&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23TCdisrupt&amp;src=hash\">#TCdisrupt<\/a>&nbsp;May 4-6&nbsp;<a href=\"https:\/\/t.co\/vCwf9bhNqF\">gigaom.com\/2011\/02\/19\/lau\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>TC is TechCrunch<\/div>\n<div><a href=\"https:\/\/twitter.com\/search?q=%23TCdisrupt&amp;src=hash\">TC Disrupt<\/a>&nbsp;is where engineering founders launch their startup.&nbsp;<\/div>\n<div><\/p>\n<div><a href=\"https:\/\/gigaom.com\/2011\/02\/19\/launch-your-startup-at-sxsw-for-880\/\">Launch Your Startup at SXSW for $880&nbsp;<\/a>Plot spoiler: cupcakes are involved&nbsp;<a href=\"https:\/\/gigaom.com\/2011\/02\/19\/launch-your-startup-at-sxsw-for-880\/\">Gigaom<\/a>&nbsp;has an article about sxsw. It&#8217;s a tech conference where Startups launch&nbsp;<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/05\/image53.jpeg\" alt=\"image.jpeg\" id=\"753FE6FC-1F5A-476E-9EA4-1ABE2E12320B\"><\/div>\n<p><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/2940345369?refsrc=email&amp;s=11\">7\/30\/09, 4:27 PM<\/a><\/div>\n<div>I want&nbsp;<a href=\"https:\/\/twitter.com\/clarashih\">@clarashih<\/a>, author of Facebook Era, to say &#8220;lead gen&#8221;&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23aoss09&amp;src=hash\">#aoss09<\/a>&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23leadgen&amp;src=hash\">#leadgen<\/a>&nbsp;<a href=\"https:\/\/tinyurl.com\/leadgenNY\"><a href=\"https:\/\/tinyurl.com\/leadgenNY\" >https:\/\/tinyurl.com\/leadgenNY<\/a><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/3151282484?refsrc=email&amp;s=11\">8\/5\/09, 12:32 PM<\/a><\/div>\n<div>&#8220;Free food = 1st stage premium&#8221;&nbsp;<a href=\"https:\/\/twitter.com\/jacobmullins\">@jacobmullins<\/a>&#8216;&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23leadgen&amp;src=hash\">#leadgen<\/a>&nbsp;funnel from Vbeat&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23fbFund&amp;src=hash\">#fbFund<\/a>&nbsp;and on my lead gen panel <a href=\"https:\/\/tinyurl.com\/leadgenNY\"><a href=\"https:\/\/tinyurl.com\/leadgenNY\" >https:\/\/tinyurl.com\/leadgenNY<\/a><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/05\/image54.jpeg\" alt=\"image.jpeg\" id=\"0641A9D3-7391-47B8-B113-CD4BA27DC012\"><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/100988521409548288?refsrc=email&amp;s=11\">8\/9\/11, 10:55 AM<\/a><\/div>\n<div>I get ROI out of my&nbsp;<a href=\"https:\/\/twitter.com\/SlideShare\">@SlideShare<\/a>&nbsp;account&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23leadgen&amp;src=hash\">#leadgen<\/a>&nbsp;<a href=\"https:\/\/t.co\/XNCcw74\">slideshare.net\/larrychiang\/<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/228497167931805696?refsrc=email&amp;s=11\">7\/26\/12, 7:29 AM<\/a><\/div>\n<div>get&nbsp;<a href=\"https:\/\/twitter.com\/davemcclure\">@davemcclure<\/a>&nbsp;to show his&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23leadGen&amp;src=hash\">#leadGen<\/a>&nbsp;method&nbsp;<a href=\"https:\/\/t.co\/qjM1hOvL\">duck9.com\/imedia.htm<\/a>&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23smashsummit&amp;src=hash\">#smashsummit<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border:1px solid black;padding:8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" style=\"width:48px;height:48px;padding-right:8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/410255404396867584?refsrc=email&amp;s=11\">12\/9\/13, 7:51 PM<\/a><\/div>\n<div>U know about <a href=\"https:\/\/twitter.com\/search?q=%23mmpqq&amp;src=hash\">#mmpqq<\/a> Josh McFarland? It&#8217;s <a href=\"https:\/\/twitter.com\/search?q=%23AmexDuck9&amp;src=hash\">#AmexDuck9<\/a> for <a href=\"https:\/\/twitter.com\/search?q=%23LeadGen&amp;src=hash\">#LeadGen<\/a> (but w the kids getting 100% comm!) RT <a href=\"https:\/\/twitter.com\/crazyfoo\">@crazyfoo<\/a>: Great deal! <a href=\"https:\/\/twitter.com\/search?q=%23AmexAmazon&amp;src=hash\">#AmexAmazon<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Josh went from being a lead to generating leads. Will you try to generate one or two leads!?<\/div>\n<div><\/div>\n<div>Try promoting Jeremy Piven&#8217;s movie<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/05\/image55.jpeg\" alt=\"image.jpeg\" id=\"9300B8F5-6AFC-4719-BC69-E7920A730DA1\"><\/div>\n<div>Sell a $13 movie ticket for $13 and give away a cupcake. Tweet after u sell one. I&#8217;ll bet either him @jeremyPiven, @mrDougEllin or me retweet you.&nbsp;<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/05\/image56.jpeg\" alt=\"image.jpeg\" id=\"47188194-65B9-447C-BB81-F8984C4532AA\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang, curator #ENGR145s feed At some point in your engineering careers, you will need to practice and experience for yourself the thrill of doing &#8220;Lead generation&#8221;. I do not care if you never want to be a founder.&nbsp; Doing leadGen is fun and you better experiment as an undergrad because&nbsp; \/1\/ it&#8217;s fun [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4338","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/4338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=4338"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/4338\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=4338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=4338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=4338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}