{"id":4667,"date":"2015-06-02T23:35:55","date_gmt":"2015-06-03T03:35:55","guid":{"rendered":"https:\/\/www.duck9.com\/?p=4667"},"modified":"2015-06-18T21:14:05","modified_gmt":"2015-06-19T01:14:05","slug":"u2","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/u2\/","title":{"rendered":"U2"},"content":{"rendered":"<div>\n<div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/WVKHwYJzVVc&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"560\" height=\"344\"><\/embed><\/a><\/div>\n<\/div>\n<p>Larry Chiang&#8217;s 5th book, &#8220;<strong><em>What They Don&#8217;t Teach You At Stanford Business School<\/em><\/strong>&#8220;, is a sequel to his mentor&#8217;s, Mark McCormack&#8217;s book, <strong><em><a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\">What They Don&#8217;t Teach You At Harvard Business School<\/a><\/em><\/strong>. <em>What They Don&#8217;t Teach You At Stanford Business School<\/em> quotes Mark McCormack&#8217;s book in every chapter and even launched at Mark McCormack&#8217;s, IMG&#8217;s, &#8220;New York Fashion Week&#8221;. What They Don&#8217;t Teach You At Stanford Business School went from runway release on 09-09-09 right on to the NY Times bestseller list in under an hour! Initially, Chiang used his mentor&#8217;s book, <a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\">What They Don&#8217;t Teach You At Harvard Business School<\/a>, to start a company as an engineering major. Duck9, at Illini Tower, helps <a href=\"https:\/\/www.101secrets.com\/general-population-credit-knowledge.htm\" target=\"_blank\">students get a FICO<\/a> credit card credit score over 750. Prior to the NY Fashion week book launch party, Chiang did an H.L.S. keynote causing <a href=\"https:\/\/bit.ly\/vc0311a\" target=\"_blank\">Harvard Business School<\/a> to write: \u201c<a href=\"https:\/\/www.harbus.org\/2009\/What-They-Dont-Teach-4531\/\" target=\"_blank\">What They Don\u2019t Teach You at Stanford Business School<\/a>&#8220;. Shirtlessly winning TC 40?? Well, Aaron Patzer helped Chiang with: &#8220;<a href=\"https:\/\/www.bit.ly\/vc0311a\" target=\"_blank\">Setting an intention to win SXSW, THIS 2016 SXSW<\/a>&#8220;.<\/p>\n<table style=\"height: 155px;\" width=\"156\" cellpadding=\"10\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/QXIaNZi3mHQ?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"260\" height=\"183\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><br \/>\n&#8220;Fashion Week (Sept 10-20) is like #LeadGen in Las Vegas. Cuz they&#8217;re cool places to launch new deals.&#8221;<br \/>\n&#8212; Larry Chiang<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p style=\"margin: 0px; font-size: 12px; font-family: Helvetica;\">\n<div>\n<p>By Larry Chiang<\/p>\n<div><\/div>\n<div>The band, U2, helps Silicon Valley and Hollywood.<\/div>\n<div><\/div>\n<div>Immensely.<\/div>\n<div><\/div>\n<div>I pay incredibly close attention to how promotion converts. In my note taking, I also observe that the most innovative entities &#8220;Cross the Chasm (from the right)&#8221;. Insight from this blog post should help whether you have a $100mm budget* or zero**<\/div>\n<div><\/div>\n<div>[Crossing the Chasm FTR also helps startups avoid premature death. But for purposes of this post, let&#8217;s focus on &#8220;U2&#8221; {#CTCFTR}]<\/div>\n<div><\/div>\n<div>U2 helped Apple in 2014: Bono sang in Cupertino at De Anza college. Flint.<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/605918810218962946?refsrc=email&amp;s=11\">6\/2\/15, 7:07 PM<\/a><\/div>\n<div>U2&#8217;s Bono\u00a0<a href=\"https:\/\/twitter.com\/Apple\">@Apple<\/a>&#8216;s event+ their new album&#8217;s free through iTunes (credit\u00a0<a href=\"https:\/\/twitter.com\/Jamesco\">@Jamesco<\/a>)\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23CTCFTR&amp;src=hash\">#CTCFTR<\/a>\u00a0<a href=\"https:\/\/t.co\/lf7dwbz88J\">pic.twitter.com\/lf7dwbz88J<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<img loading=\"lazy\" decoding=\"async\" id=\"4245C6BF-E642-4D43-9B99-79BAA1A29201\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image4.jpeg\" alt=\"Bono singing in Cupertino\" width=\"639\" height=\"359\" \/> Photo credit: James Martin (CNET)\n<\/div>\n<div>Photo credit: James Martin (CNET)<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/605924906501435392?refsrc=email&amp;s=11\">6\/2\/15, 7:32 PM<\/a><\/div>\n<div>Bono U2&#8217;s Apple&#8217;s event, where Apple paid $100mm to plug &amp; promote &#8220;iTunes&#8221; (Ex of\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23CTCFTR&amp;src=hash\">#CTCFTR<\/a>\u00a0<a href=\"https:\/\/t.co\/HTlnr3hreR\">cnet.com\/news\/apples-it\u2026<\/a>\u00a0<a href=\"https:\/\/t.co\/2iQWKakTXY\">pic.twitter.com\/2iQWKakTXY<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/605928205388640256?refsrc=email&amp;s=11\">6\/2\/15, 7:45 PM<\/a><\/div>\n<div>SalesForce. They use U2 too.\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23DF15&amp;src=hash\">#DF15<\/a>\u00a0is \/ will be innovative and awesome; Cross the Chasm From the Right =\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23CTCFTR&amp;src=hash\">#CTCFTR<\/a>\u00a0<a href=\"https:\/\/t.co\/dw2CwG1XeP\">pic.twitter.com\/dw2CwG1XeP<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" id=\"96981992-C96B-40A8-9B3E-56E422DD9A59\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image5.jpeg\" alt=\"image.jpeg\" \/><\/p>\n<p><img decoding=\"async\" id=\"25628ECB-AD07-44AF-A2CF-2E6144041799\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image6.jpeg\" alt=\"image.jpeg\" \/><\/p>\n<p><img decoding=\"async\" id=\"2727EE6F-ECA2-443C-BB4A-D2EB869FAAF3\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image7.jpeg\" alt=\"image.jpeg\" \/><\/p>\n<\/div>\n<div>U2 helped with the sales adoption of cassette players. (Newly mobile) tape players went from the left of the chasm to the right of the chasm<\/div>\n<div><\/div>\n<div>Screenshot credit @Josh from <a href=\"https:\/\/twitter.com\/josh\">https:\/\/twitter.com\/josh<\/a><\/div>\n<div><img decoding=\"async\" id=\"C8CF4B80-53B4-45FB-A8FB-9870676CE670\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image8.jpeg\" alt=\"image.jpeg\" \/><\/div>\n<div>\n<div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/WVKHwYJzVVc&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\"><\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\">Hollywood:<\/div>\n<div style=\"-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);\">\n<img loading=\"lazy\" decoding=\"async\" id=\"D9544B58-A6B6-4BD2-BC0E-C6859AB7185B\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image9.jpeg\" alt=\"image.jpeg\" width=\"500\" height=\"714\" \/> Larry Chiang sees how U2 helped HBO&#8217;s &#8216;entourage&#8217; gain mainstream adoption. screen shot credit: Jeremy Piven via his Twitter feed\n<\/div>\n<div>Screen shot credit: Jeremy Piven<\/div>\n<div><\/div>\n<div>At the opening tomorrow, I&#8217;ll be hearing the U2 theme song of Entourage Movie.<\/div>\n<div><\/div>\n<div>My personal CTCFTR effort is more like a hobby.<\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/601794535014797313?refsrc=email&amp;s=11\">5\/22\/15, 9:59 AM<\/a><\/div>\n<div>Think I am innovative w venture capital secrets <a href=\"https:\/\/twitter.com\/search?q=%23vcSecrets&amp;src=hash\">#vcSecrets<\/a>?? I crossed the chasm from the right using an asset class 10000x bigger. <a href=\"https:\/\/twitter.com\/search?q=%23CTCFTR&amp;src=hash\">#CTCFTR<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>I&#8217;m the guy selling credit cards to sorority girls<\/p>\n<\/div>\n<div><img decoding=\"async\" id=\"BB6CDF92-CAB7-42F4-AF67-1B1E1D1A4DF6\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image10.jpeg\" alt=\"image.jpeg\" \/><\/div>\n<div>\n<p>Photo credit: Phyllis Lane<\/p>\n<div>ENGR145&#8217;s two anchor videos move\u00a0you to the right on the entrepreneur bell curve<\/div>\n<div><\/div>\n<div>\n<div style=\"font-size: 17px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\"><a href=\"https:\/\/bit.ly\/buster14512v\">https:\/\/bit.ly\/buster14512v<\/a><\/div>\n<div style=\"font-size: 17px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\">Is a bit ly I memorized that links to<\/div>\n<div style=\"font-size: 17px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\"><\/div>\n<div style=\"font-size: 17px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\"><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div style=\"font-size: 17px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\"><\/div>\n<div style=\"font-size: 17px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/WVKHwYJzVVc&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=n5jB310egEI&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/n5jB310egEI&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=BMyLcDaWazU&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/BMyLcDaWazU&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div><\/div>\n<div>CEO of Duck9<\/div>\n<div>Stanford University&#8217;s Founding EIR (Entrepreneur in Residence)<\/div>\n<div><\/div>\n<div>Duck9 = Deep Underground Credit Knowledge 9<\/div>\n<div>c\/o UCMS Inc<\/div>\n<div>2021 Midwest Road \/ 3rd FL<\/div>\n<div>Oak Brook IL<\/div>\n<div><a href=\"https:\/\/www.duck9.com\/ass\">https:\/\/www.duck9.com\/ass<\/a><\/div>\n<div>630-705-5555<\/div>\n<div><\/div>\n<div>650-283-8008 (cell)<\/div>\n<div><\/div>\n<div>****************<\/div>\n<div>Founder of &#8220;What They Don&#8217;t Teach at Business School&#8221;\u00a0for CNN iReport: <a href=\"https:\/\/ireport.cnn.com\/people\/larrychiang\">https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=QXIaNZi3mHQ\"><embed src=\"https:\/\/www.youtube.com\/v\/QXIaNZi3mHQ&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<div><\/div>\n<div>Author, NY Times Bestseller<\/div>\n<div><a href=\"https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller\">https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/div>\n<div><\/div>\n<div>&#8220;What They Will NEVER Teach You at Stanford Business School about EUTWMPPM @SXSW&#8221; comes out 11-11-14<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049\">https:\/\/www.fastcompany.com\/embed\/c0d4562ea2049<\/a><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=\">https:\/\/www.youtube.com\/watch?v=<\/a><span style=\"font-family: Helvetica; font-size: 16px;\">mHVJF9VaWfo<\/span>&amp;feature=youtube_gdata_player<\/div>\n<div><\/div>\n<div>Emergency swings and cutting deals as an 9 year old<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?v=OFGY7v9C4G0&amp;feature=youtube_gdata_player\"><embed src=\"https:\/\/www.youtube.com\/v\/OFGY7v9C4G0&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang&#8217;s 5th book, &#8220;What They Don&#8217;t Teach You At Stanford Business School&#8220;, is a sequel to his mentor&#8217;s, Mark McCormack&#8217;s book, What They Don&#8217;t Teach You At Harvard Business School. What They Don&#8217;t Teach You At Stanford Business School quotes Mark McCormack&#8217;s book in every chapter and even launched at Mark McCormack&#8217;s, IMG&#8217;s, &#8220;New [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-4667","post","type-post","status-publish","format-standard","hentry","category-cross-the-chasm-from-the-right"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/4667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=4667"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/4667\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=4667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=4667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=4667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}