{"id":4738,"date":"2015-06-08T22:05:55","date_gmt":"2015-06-09T02:05:55","guid":{"rendered":"https:\/\/www.duck9.com\/?p=4738"},"modified":"2015-07-04T22:30:57","modified_gmt":"2015-07-05T02:30:57","slug":"bob-metcalfe-this-is-party-crashing-4-0","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/bob-metcalfe-this-is-party-crashing-4-0\/","title":{"rendered":"Bob Metcalfe, This is Party Crashing 4.0"},"content":{"rendered":"<p><strong>Larry Chiang back doored his way by force on to the New York Times Best Seller list by reverse shoplifting his book into the Whole Foods at Columbus Circle and <a href=\"https:\/\/gigaom.com\/2008\/01\/17\/9-things-stanford-b-school-wont-teach-you\/\" target=\"_blank\">pre-promoting months-and-months<\/a> before NY fashion week launch, &#8220;09-09-09&#8221; of &#8220;<a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\/\" target=\"_blank\">What They Don&#8217;t Teach You At Stanford Business School&#8221;<\/a>. By debuting the book at <a href=\"https:\/\/www.duck9.com\/movie\" target=\"_blank\">Sundance<\/a> and SXSW film festivals, Hollywood optioned <a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\/\" target=\"_blank\">WTDTYASBS<\/a>. He&#8217;s testified before Congress and during TV interviews he tracks his own &#8220;mentor mentions per press interview&#8221; (#MMPPI) His mentors are Gerri Detweiler and Mark McCormack. Yes Gerri Detweiler of &#8220;<a href=\"https:\/\/www.amazon.com\/Ultimate-Credit-Handbook-Lifetime-Great\/dp\/0452283922\" target=\"_blank\">Ultimate Credit Handbook<\/a>&#8221; fame and Mark McCormack of, \u201c<a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\">What They Don\u2019t Teach You at Harvard Business School<\/a>&#8221; fame. Play and practice entrepreneurship with Larry&#8217;s ideas about crashing parties before and during, <a href=\"https:\/\/twitter.com\/search?q=%23CS178\" target=\"_blank\">#CS178<\/a>.<br \/>\n<\/strong><\/p>\n<table style=\"height: 155px;\" width=\"156\" cellpadding=\"10\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/QXIaNZi3mHQ?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"260\" height=\"183\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><br \/>\nNew York Fashion Week (#NYFW) takes the best brands and helps them launch.<br \/>\n&#8212; Larry Chiang<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>By Larry Chiang<\/p>\n<div>\n<div>Crashing parties. I am notorious for that.<\/p>\n<p>Crashing parties = Making startup headway.<\/p><\/div>\n<div><\/div>\n<div>Entrepreneurially crashing parties is CRITICAL because our startup, your startup, is crashing an industry. Crashing tech conferences and parties is what I&#8217;m *notorious* for. My PhD theorem of sum things says: &#8220;<em>you&#8217;re two good parties from doubling the value of You, Inc<\/em>.&#8221;<\/div>\n<div><\/div>\n<div>Professor Metcalfe, UT Entrepreneurship professor and MIT innovation fellow, recognizes both me and Dan Ha&#8217;s ability to &#8220;crash&#8221;. He asked me to guest lecture on Party Crashing. Since CS 178 won&#8217;t be until fall, I posted the lecture outline online.<\/div>\n<div><\/div>\n<div>Well, this blog post is Party Crashing your startup into an industry that is not welcoming you via an External API. \u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">External API<\/a>&#8216;s\u00a0lever\u00a0what exists:<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/378800000453205888\/4f7106941ff6ba7752175a41dadc7483_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Bob Metcalfe (<a href=\"https:\/\/twitter.com\/bobmetcalfe?refsrc=email&amp;s=11\">@BobMetcalfe<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/bobmetcalfe\/status\/607860250566381568?refsrc=email&amp;s=11\">6\/8\/15, 3:42 AM<\/a><\/div>\n<div>Startup Innovation: Unbundling Car, Disrupting Automobile Industry: <a href=\"https:\/\/t.co\/FFbYbHEU0a\">whatsthebigdata.com\/2015\/06\/07\/sta\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div><\/div>\n<p>This is what exists too:<\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/607972314769035264?refsrc=email&amp;s=11\">6\/8\/15, 11:07 AM<\/a><\/div>\n<div>There is an OBII port,\u00a0<a href=\"https:\/\/twitter.com\/BobMetcalfe\">@BobMetcalfe<\/a>. In short, we can crash that industry &#8220;without their permission&#8221;.\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The signature business maneuver of &#8220;external API&#8221; is curated at\u00a0\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a>.\u00a0 The purpose of External, &#8216;Application Protocol Interfacing&#8217; is to<\/p>\n<div>&#8211; build on top of what exists<\/div>\n<div>&#8211; leverage big brand goodwill<\/div>\n<div>&#8211; legally redirect and augment existing momentum for your startup<\/div>\n<div><\/div>\n<div>To stay with the\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a>\u00a0via the OBII port, insurance companies can sell insurance &#8220;per mile&#8221;. Metro mile sells insurance per mile and can also provide vehicle maintenance info as a value added form of mentorship marketing. Car companies do not give permission. Startups don&#8217;t need to wait for permission.<\/div>\n<div><\/div>\n<div>Another car\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a>\u00a0is via app that sell sell cars. A CarFax is an\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a>. Car data and facts are also available via the OBII port.<\/div>\n<div><\/div>\n<div>Getting away from cars, both Ryan Graves and Tristan Walker used the\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a>, signature business maneuver with Four Square. Ryan Graves\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a>\u00a0story: <a href=\"https:\/\/bit.ly\/rgraves710\">https:\/\/bit.ly\/rgraves710<\/a><\/div>\n<div><\/div>\n<div>Tristan Walker&#8217;s\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a>\u00a0case <a href=\"https:\/\/bit.ly\/twalker710\">https:\/\/bit.ly\/twalker710<\/a><\/div>\n<div><\/div>\n<div>Here is a super basic use of ExternalAPI<\/div>\n<div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/3411684931\/bd26194fa93733b624ec22966dbdb9d9_normal.jpeg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/607972772178882560?refsrc=email&amp;s=11\">6\/8\/15, 11:09 AM<\/a><\/div>\n<div>Fraiche\u00a0<a href=\"https:\/\/twitter.com\/fraiche\">@fraiche<\/a>\u00a0sells &#8220;Oreo&#8221; flavored frozen yogurt. Know what me and Olaf know: It&#8217;s a mutha scrathin&#8217;\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<\/div>\n<div><img decoding=\"async\" id=\"061884F3-12FD-4D86-828B-5016CC1A39D4\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image50.jpeg\" alt=\"image.jpeg\" \/><\/div>\n<div>Amex crashed the pre-paid industry.\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a>&#8216;s are verrrry common in the credit industry.<\/div>\n<\/div>\n<div><\/div>\n<div><img decoding=\"async\" id=\"FF04380B-E0D3-4BE4-8F03-38AA0AAC4270\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image51.jpeg\" alt=\"image.jpeg\" \/><\/div>\n<div>Duck9 is an <a href=\"https:\/\/twitter.com\/search?q=%23externalAPI&amp;src=hash\">#externalAPI<\/a>\u00a0to Experian, \u00a0Equifax and Trans Union. And Fair Isaac. They do FICO scores<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang back doored his way by force on to the New York Times Best Seller list by reverse shoplifting his book into the Whole Foods at Columbus Circle and pre-promoting months-and-months before NY fashion week launch, &#8220;09-09-09&#8221; of &#8220;What They Don&#8217;t Teach You At Stanford Business School&#8221;. By debuting the book at Sundance and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-4738","post","type-post","status-publish","format-standard","hentry","category-cs-major-cro-chief-revenue-officer"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/4738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=4738"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/4738\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=4738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=4738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=4738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}