{"id":5043,"date":"2015-06-25T15:08:14","date_gmt":"2015-06-25T19:08:14","guid":{"rendered":"https:\/\/www.duck9.com\/?p=5043"},"modified":"2015-07-04T12:46:11","modified_gmt":"2015-07-04T16:46:11","slug":"lead-gen-101-parlay-cupcakes-into-customers","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/lead-gen-101-parlay-cupcakes-into-customers\/","title":{"rendered":"Lead Gen 101. Parlay cupcakes into customers"},"content":{"rendered":"<p><strong>Larry Chiang landed on the New York Times Best Selling list by pre-rolling and pre-promoting eighteen months before the &#8220;09-09-09&#8221; launch of <a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\/\" target=\"_blank\">What They Don&#8217;t Teach You At Stanford Business School<\/a>. Hollywood optioned <a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\/\" target=\"_blank\">WTDTYASBS&#8217;s<\/a> scene treatments because as CEO of Duck9, he hosted film festival parties at Sundance and SXSW. He&#8217;s testified before Congress and during TV interviews he tracks his own &#8220;mentor mentions per press interview&#8221; (#MMPPI) His mentors are Gerri Detweiler and Mark McCormack. Yes Gerri Detweiler of &#8220;<a href=\"https:\/\/www.amazon.com\/Ultimate-Credit-Handbook-Lifetime-Great\/dp\/0452283922\" target=\"_blank\">Ultimate Credit Handbook<\/a>&#8221; fame and Mark McCormack of, \u201c<a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\">What They Don\u2019t Teach You at Harvard Business School<\/a>&#8221; fame. Play and practice entrepreneurship with Larry&#8217;s ideas about lead generation, <a href=\"https:\/\/twitter.com\/search?q=%23CS183s\" target=\"_blank\">#CS183s<\/a>, and parlaying cupcakes into customers.<br \/>\n<\/strong><\/p>\n<table style=\"height: 155px;\" width=\"156\" cellpadding=\"10\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/QXIaNZi3mHQ?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"260\" height=\"183\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><br \/>\nNew York Fashion Week is Sept 10-17, 2015.<br \/>\n&#8212; Larry Chiang<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>By Larry Chiang<\/p>\n<p>Parlaying in gambling parlance, jargon and &#8216;jarGashTag&#8217; is where you DJ two low likely bets together into a bet with very low likelihood of winning.<\/p>\n<p>Parlay is bad in las vegas. Parlaying is a high risk, high reward bet.<\/p>\n<p>If you&#8217;re a CS 183s (<strong><a href=\"https:\/\/twitter.com\/search?q=%23CS183s\" target=\"_blank\">#CS183s<\/a><\/strong>) student, you will know that I only like super high reward, no risk. Thus, the &#8216;parlay&#8217; of cupcake into sales leads.<\/p>\n<div>\n<div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/598222899678302208?refsrc=email&amp;s=11\">5\/12\/15, 1:27 PM<\/a><\/div>\n<div>&#8220;LeadGen 101&#8221;. How to take a piece of food and parlay it into a lead. <a href=\"https:\/\/t.co\/uWAUnsKC4r\">pic.twitter.com\/uWAUnsKC4r<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" id=\"090A8791-A934-4AFB-9857-5A34B868F337\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image131.jpg\" alt=\"image1.JPG\" \/><\/p>\n<\/div>\n<div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;sns=em\"><embed src=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/span><\/div>\n<div><img decoding=\"async\" id=\"30628BA5-17C5-4118-AC3A-D808ECCB8DDD\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/06\/image221.jpg\" alt=\"image2.JPG\" \/><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<\/span><\/div>\n<div>Yummmm!<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;sns=em\"><embed src=\"https:\/\/www.youtube.com\/v\/WVKHwYJzVVc&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang landed on the New York Times Best Selling list by pre-rolling and pre-promoting eighteen months before the &#8220;09-09-09&#8221; launch of What They Don&#8217;t Teach You At Stanford Business School. Hollywood optioned WTDTYASBS&#8217;s scene treatments because as CEO of Duck9, he hosted film festival parties at Sundance and SXSW. He&#8217;s testified before Congress and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5043","post","type-post","status-publish","format-standard","hentry","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/5043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=5043"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/5043\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=5043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=5043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=5043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}