{"id":5325,"date":"2015-07-13T16:06:20","date_gmt":"2015-07-13T20:06:20","guid":{"rendered":"https:\/\/www.duck9.com\/?p=5325"},"modified":"2015-07-13T20:38:49","modified_gmt":"2015-07-14T00:38:49","slug":"tweet-by-larry-chiang-at-mobilebeat-07132015-to-tuesday-july-14-15","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/tweet-by-larry-chiang-at-mobilebeat-07132015-to-tuesday-july-14-15\/","title":{"rendered":"Larry Chiang at MobileBeat 07\/13\/2015 to TUESDAY July 14, &#8217;15"},"content":{"rendered":"<p><strong>Larry Chiang has a Jedi Business Administration degree that helps for growth hacking. Signature business recipes via &#8216;signature business protocols&#8217; were gleaned from his mentors&#8217;, Mark McCormack&#8217;s, <a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\">book<\/a>. Using that book, Chiang &#8216;growth hacked&#8217; the 09-09-09 launch of &#8220;<a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\/\" target=\"_blank\">What They Don&#8217;t Teach You At Stanford Business School&#8221; <\/a>at a runway at New York Fashion Week. <a href=\"https:\/\/www.duck9.com\/movie\" target=\"_blank\">Sundance<\/a> and SXSW were distribution channels for &#8220;<a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\/\" target=\"_blank\">#WTDTYASBS&#8221;<\/a>. Chiang mentions his mentor, Mark McCormack and gains entrance into marquee sporting events by tracking the critical metric, &#8220;Mentor mentions per press interview&#8221; (#MMPPI) Buy and read Mark McCormack of, \u201c<a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\">What They Don\u2019t Teach You at Harvard Business School<\/a>&#8220;. It is the foundation for the below curation of MobileBeat.<br \/>\n<\/strong><\/p>\n<table style=\"height: 155px;\" width=\"156\" cellpadding=\"10\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/QXIaNZi3mHQ?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"260\" height=\"183\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><br \/>\nThe Hilton, SF, reminds of the <a href=\"https:\/\/www.duck9.com\/credit-secrets\/the-removed-passage-from-paris-hilton-is-the-larry-chiang-of-silicon-valley\/\" target=\"_blank\">Paris Hilton of Silicon Valley<\/a>.<br \/>\n&#8212; Larry Chiang<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>SILICON VALLEY<\/p>\n<p>by Larry Chiang<\/p>\n<p>These are some of the best tweets about growth hacking at MobileBeat&#8230;<\/p>\n<div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/620610934671675392?refsrc=email&amp;s=11\">7\/13\/15, 8:09 AM<\/a><\/div>\n<div><a href=\"https:\/\/twitter.com\/search?q=%23MobileBeat&amp;src=hash\">#MobileBeat<\/a> starts [now] <a href=\"https:\/\/t.co\/ApthwzQWnz\">pic.twitter.com\/ApthwzQWnz<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>MobileBeat is a conference that VentureBeat produces. It takes place after GrowthBeat in Boston and before GrowthBeat here in SF. Yes, it is all VentureBeat.<\/p>\n<div>\n<div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/549570236886691841\/okKtRotu_normal.jpeg\" alt=\"\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">dan fricker (<a href=\"https:\/\/twitter.com\/le_frick?refsrc=email&amp;s=11\">@le_frick<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/le_frick\/status\/620668529415704576?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">7\/13\/15, 11:58 AM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">re video &amp; scroll speed: if you can&#8217;t have your vid playing during newsfeed scroll, you&#8217;ve lost your opp to engage. 6-8sec hook.\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23MobileBeat&amp;src=hash\">#MobileBeat<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>I thought I was the pioneer of short.<\/p>\n<p>I boiled down an mba into a 9:59 vid. 9 minutes, 59 sec. Then, here comes along 6-8 seconds. It reminds me of &#8220;11:11 minute abs&#8221;.<\/p>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/1202045457\/sandrasitepic_normal.jpg\" alt=\"\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Sandra Ponce de Leon (<a href=\"https:\/\/twitter.com\/sandramp?refsrc=email&amp;s=11\">@sandramp<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/sandramp\/status\/620670098731237376?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">7\/13\/15, 12:04 PM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Push notifications opt for mobile are 40-60% vs email optin 7% &#8211; huge opp for personalized Msg @ affinity via\u00a0<a href=\"https:\/\/twitter.com\/adammStanford\">@adammStanford<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23MobileBeat&amp;src=hash\">#MobileBeat<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\">Push sucks<br \/>\nOnline marketing sucks<br \/>\nEmail sucks but has ROI.<\/span><\/p>\n<p>Alas, do we&#8230;<\/p>\n<\/div>\n<div><\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/545462555502592000\/wK5TP06w_normal.jpeg\" alt=\"\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Marin Perez (<a href=\"https:\/\/twitter.com\/marinperez?refsrc=email&amp;s=11\">@Marinperez<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/marinperez\/status\/620669294804729856?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">7\/13\/15, 12:01 PM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8220;The notification center kind of looks like Hotmail in 1999&#8221;\u00a0<a href=\"https:\/\/twitter.com\/adammStanford\">@adammStanford<\/a><br \/>\nApps need to evolve with contextual messages\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23MobileBeat&amp;src=hash\">#MobileBeat<\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/620669680907227136\/XraW8mFK_normal.jpg\" alt=\"\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Danna Ngo (<a href=\"https:\/\/twitter.com\/therealdannango?refsrc=email&amp;s=11\">@TheRealDannaNgo<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/therealdannango\/status\/620666926138724353?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">7\/13\/15, 11:51 AM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8220;Measure the hell out of your user acquisition&#8221;\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23MobileBeat&amp;src=hash\">#MobileBeat<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>UPDATE: 537pm<br \/>\n<span style=\"background-color: rgba(255, 255, 255, 0);\">Core: Money in. Money Out. Money kept. Can you distribute while making money.<br \/>\nHave you heard of #HTMMWYMM. It is Mark McCormack&#8217;s franchise lesson<br \/>\n<\/span><\/p>\n<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/545462555502592000\/wK5TP06w_normal.jpeg\" alt=\"\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Marin Perez (<a href=\"https:\/\/twitter.com\/marinperez?refsrc=email&amp;s=11\">@Marinperez<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/marinperez\/status\/620666092516569088?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">7\/13\/15, 11:48 AM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">People don&#8217;t know how to turn off notifications, they know how to hold down the app and press X. Be mindful of your messaging\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23MobileBeat&amp;src=hash\">#MobileBeat<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Yup, you have been broken up with RE: BAAS (breakup as a service)<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/615577992815882240\/Iap3Di46_normal.png\" alt=\"\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">VentureBeat (<a href=\"https:\/\/twitter.com\/venturebeat?refsrc=email&amp;s=11\">@VentureBeat<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/venturebeat\/status\/620631183592808449?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">7\/13\/15, 9:29 AM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">We&#8217;re kicking off\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23MobileBeat&amp;src=hash\">#MobileBeat<\/a>\u00a0in San Francisco!\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23mobile&amp;src=hash\">#mobile<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23growthhacking&amp;src=hash\">#growthhacking<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Until TUES!<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang has a Jedi Business Administration degree that helps for growth hacking. Signature business recipes via &#8216;signature business protocols&#8217; were gleaned from his mentors&#8217;, Mark McCormack&#8217;s, book. Using that book, Chiang &#8216;growth hacked&#8217; the 09-09-09 launch of &#8220;What They Don&#8217;t Teach You At Stanford Business School&#8221; at a runway at New York Fashion Week. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-5325","post","type-post","status-publish","format-standard","hentry","category-stanford-entrepreneurship"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/5325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=5325"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/5325\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=5325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=5325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=5325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}