{"id":5766,"date":"2015-08-26T12:26:16","date_gmt":"2015-08-26T16:26:16","guid":{"rendered":"https:\/\/www.duck9.com\/?p=5766"},"modified":"2015-08-26T12:29:45","modified_gmt":"2015-08-26T16:29:45","slug":"crashing-industries","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/crashing-industries\/","title":{"rendered":"Crashing Industries"},"content":{"rendered":"
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By Larry Chiang<\/div>\n
<\/div>\n
This is my guest lecture for CS 178. The “Crashing Industries” outline I did in reverse chronological order on my @LarryChiang<\/a> <\/b><\/div>\n
For this blog post, I put them in order. Later I’ll add video. I even put my cellphone number and a bonus prize* for pre-reading. <\/div>\n
<\/div>\n
\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
8\/25\/15, 2:35 PM<\/font><\/a><\/div>\n
“Crashing industries, START.” 
—@LarryChiang<\/a> pic.twitter.com\/VVXl4rIKj0<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
8\/25\/15, 2:33 PM<\/font><\/a><\/div>\n
1\/ Crashing industries is fun. And profitable. Plus, it’s hilarious<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:31 PM<\/font><\/a><\/div>\n
2\/ You crash with a treasure chest, slush fund of $40. If you don’t have two Andrew Jackson’s, I’ll locate em #ROI<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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3\/ Copy paste my eventbrite. Get an account. Then text me the Eventbrite URL <\/span><\/div>\n

<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:30 PM<\/font><\/a><\/div>\n
4\/ Older execs want to networking with you because you’re the future. Plus, we are bored and rich. #NewBlood<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:29 PM<\/font><\/a><\/div>\n
5\/ conferences are stocked with mentors like a trout pond and like the hotel bar w\/hawties after my hotel tweets twitter.com\/fsaustin\/statu\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:21 PM<\/font><\/a><\/div>\n
6\/ Selling yourself as a student who is going to a conference to learn (for free) is easy if you use you IPhone 9’s speak, function.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:20 PM<\/font><\/a><\/div>\n
7\/ There is an energy in crashing. There is a momentum of things you execute. Key is to start and know there are patterns, maps and paths<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:17 PM<\/font><\/a><\/div>\n
8\/ Karma. After you crash, you must give a break to something or someone you like. So, help them distribute too<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:16 PM<\/font><\/a><\/div>\n
9\/ #GuaGuaGuacamole<\/a> recipe #4 f-o-c-u-s: Neither have to wait for permission, nor, having to ask for forgiveness. This starts “You, Inc”<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nCEO of Duck9, Larry (@6502838008<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:13 PM<\/font><\/a><\/div>\n
5 Reasons Why the Larry Chiang Method of Conference Crashing Works Every Time, 90% of the Time duck9.com\/blog\/credit-se\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:14 PM<\/font><\/a><\/div>\n
Entrepreneur Tip: Don\u2019t Ask Permission. Ask Forgiveness. duck9.com\/blog\/uncategor\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:08 PM<\/font><\/a><\/div>\n
10\/ New way is my method to neither have to wait for permission, nor, having to ask for forgiveness. Re-READ 11x.
And print this tweet out.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:06 PM<\/font><\/a><\/div>\n
11\/ The Theorem of Sum Things applies. Invading a beach to get a beachhead or putting the tip in Re Crashing pic.twitter.com\/hUE8Hdq4Yq<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 2:00 PM<\/font><\/a><\/div>\n
12\/ we study the venue of the industry conference (like @DangeRussWilson<\/a> studies opposing stadiums*) me at Bob Hambrect @WestinStFr<\/a>, 1998)<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:56 PM<\/font><\/a><\/div>\n
13\/ Crazy easy. We host a pre conference networking party 90-150 days prior. In our Podunk town of Palo Alto.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:54 PM<\/font><\/a><\/div>\n
14\/ we offer line item veto to the conference producer. This is while we are crashing. It signals intention.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:47 PM<\/font><\/a><\/div>\n
Less
Than
Minimum 
Blog
Post #LTMVBP<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


Down<\/a><\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:28 PM<\/font><\/a><\/div>\n
15\/ initially, we just blog. LTMVBP’s. How to blog 7-10 min\/day is #LTMVBP<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:27 PM<\/font><\/a><\/div>\n
16\/ initially, we just augment. We cross the chasm from the right. (more on #CTCFTR<\/a> later)<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:26 PM<\/font><\/a><\/div>\n
17\/ initially, we just curate.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:25 PM<\/font><\/a><\/div>\n
18\/ We do not need to ‘fake it until we make it’. We don’t need to overstate.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:24 PM<\/font><\/a><\/div>\n
19\/ We do not need to wait for an alpha to anoint us VIP entrance into an industry. It’s 2015, not 1915<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:23 PM<\/font><\/a><\/div>\n
20\/ we make our own breaks<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:23 PM<\/font><\/a><\/div>\n
21\/ We make our own luck<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:23 PM<\/font><\/a><\/div>\n
22\/ we “Engineer Up a Tidal Wave of Momentum, Perpetual Promotion Machine” {#EUTWMPPM<\/a>} when we crash<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:21 PM<\/font><\/a><\/div>\n
23\/ host an industry conference “after party” w\/water. Like where pension fund people network VCs LPs: [“#OFGPFSE<\/a>“] Opal Fin Group Pub Funds<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:19 PM<\/font><\/a><\/div>\n
24\/ heard of minimum viable product!? Well, Eric Ries knows Less Than Minimum Viable Parties (#LTMVP<\/a>) help you get on the bestseller list.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:18 PM<\/font><\/a><\/div>\n
25\/ An industry conference after party for 11 minutes sounds ridiculous BUT WORKS. Bc #EUTWMPPM<\/a>-ing works<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:17 PM<\/font><\/a><\/div>\n
26\/ An 11 minute party w\/tap water pizza (and a VIP guest you WRANGLE) is just as potent as 2 hours. Open bar.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:09 PM<\/font><\/a><\/div>\n
27\/ my party mentor Mark McCormack and Susan Roane said: there are 2 kinds of people at a party: Hosts and guests. Be a host<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:07 PM<\/font><\/a><\/div>\n
28\/ industry conferences are exactly like last years Annual Industry Conference<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:07 PM<\/font><\/a><\/div>\n
29\/ imagine a Longhorns football game. Where the coach calls every play in the same exact sequence, as last year<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:05 PM<\/font><\/a><\/div>\n
30\/ help the industry networking party, suck a little bit less. Most seasoned exec parties are painful<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:04 PM<\/font><\/a><\/div>\n
31\/ be the servant. If you’re going to crash, pick up trash or “bus”. It takes so much confidence to bus, that it makes u look like the host<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


app<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 1:02 PM<\/font><\/a><\/div>\n
32\/ nothing sells itself. So, if you’re going to crash an industry, there are written protocols pic.twitter.com\/2nCGtKPvHr<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\"image2.JPG\"
CS 183b. Lec 5. <\/span><\/div>\n


<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 12:59 PM<\/font><\/a><\/div>\n
33\/ think of the Chasm as someone trying to cockblock you from entering the industry. pic.twitter.com\/rmfGSy6p1N<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/span><\/div>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 12:57 PM<\/font><\/a><\/div>\n
34\/ Except there is no industry doorman. No one is trying to bouncy bounce you. It’s just apathy pic.twitter.com\/Zh072FzTdX<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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<\/div>\n
“Just put the tip in.”<\/span><\/div>\n
#CTCFTR<\/a> is 6 mentors (similarly, the #WrightBros had six mentors.) I paraphrase 6 mentors to say “just put the tip in”. <\/font><\/div>\n\n\n\n\n
<\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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8\/25\/15, 12:55 PM<\/a><\/div>\n
35\/ Crashing industries pattern replicates crashing a party and becoming VIP<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*BE-the-first to tweet me the 6 mentors the Wright Brothers had. professor Metcalfe recommended I read that book   So tweet me the 6 mentors if you’re a CS 178 registered UT student and I’ll present you with a $100 giftcard to PF Changs. <\/span><\/div>\n

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<\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By Larry Chiang This is my guest lecture for CS 178. The “Crashing Industries” outline I did in reverse chronological order on my @LarryChiang  For this blog post, I put them in order. Later I’ll add video. I even put my cellphone number and a bonus prize* for pre-reading.  Larry Chiang (@LarryChiang) 8\/25\/15, 2:35 PM “Crashing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5766","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/5766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=5766"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/5766\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=5766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=5766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=5766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}