{"id":5810,"date":"2015-09-01T13:56:54","date_gmt":"2015-09-01T17:56:54","guid":{"rendered":"https:\/\/www.duck9.com\/?p=5810"},"modified":"2015-12-03T13:00:51","modified_gmt":"2015-12-03T17:00:51","slug":"minimum-viable-user-conference","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/minimum-viable-user-conference\/","title":{"rendered":"Minimum Viable User Conference"},"content":{"rendered":"<p><strong>Larry Chiang sees the New York Times like a user conFab. By <a href=\"https:\/\/gigaom.com\/2008\/01\/17\/9-things-stanford-b-school-wont-teach-you\/\" target=\"_blank\">pre-promoting<\/a> content on GigaOm, premiering live events, launching &#8220;<a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\/\" target=\"_blank\">What They Don&#8217;t Teach You At Stanford Business School&#8221;<\/a> seemed easy and fun at New York Fashion Week. The whole event September 9, 2009 was a prequel and sequel to fashion shows. <a href=\"https:\/\/www.amazon.com\/What-Teach-Stanford-Business-School\/dp\/0615301487\/\" target=\"_blank\">#WTDTYASBS&#8217;s<\/a> brand activated IMG&#8217;s concept at film festivals like <a href=\"https:\/\/www.duck9.com\/movie\" target=\"_blank\">Sundance<\/a> and <a href=\"https:\/\/bit.ly\/vc0311a\" target=\"_blank\">South by Southwest (SXSW)<\/a>. As CEO of Duck9, Chiang&#8217;s testified before Congress as an expert credit witness. His mentors are Gerri Detweiler and Mark McCormack who authored &#8220;<a href=\"https:\/\/www.amazon.com\/Ultimate-Credit-Handbook-Lifetime-Great\/dp\/0452283922\" target=\"_blank\">Ultimate Credit Handbook<\/a>&#8221; and, \u201c<a href=\"https:\/\/www.amazon.com\/What-Teach-Harvard-Business-School\/dp\/0553345834\" target=\"_blank\">What They Don\u2019t Teach You at Harvard Business School<\/a>&#8220;, respectively.<br \/>\n<\/strong><\/p>\n<table style=\"height: 155px;\" width=\"156\" cellpadding=\"10\" align=\"left\">\n<tbody>\n<tr>\n<td width=\"100\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/QXIaNZi3mHQ?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"260\" height=\"183\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><br \/>\nNew York Fashion Week is a user conference where big brands use IMG models.<br \/>\n&#8212; Larry Chiang, supermodel and CEO of <a href=\"https:\/\/www.duck9.com\" target=\"_blank\">Duck9<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>By Larry Chiang<\/p>\n<div>\n<div>\n<div>\n<div><\/div>\n<div>My mentor would call a User Conference a conFab. His name was Mark McCormack and he&#8217;d get people together in a room. Slap up a FUN theme and let the networking commence.<\/div>\n<div><\/div>\n<div>\n<p>In his honor, let us look at doing a Minimum Viable ConFab. This minimum viable user conference DJ&#8217;s in Eric Ries&#8217; Minimum Viable Product with Jason Lemkin&#8217;s &#8220;<span style=\"background-color: rgba(255, 255, 255, 0);\">First User Conference&#8221; with my franchise concept: #AfterParty (which is really Mark McCormack&#8217;s). Ideally, you&#8217;re a CS major CRO, or at least in route to your first $300 in revenue. [$200 if you&#8217;re inside the Stanford University bubble because rejection outside the bubble causes non student athletes to fold ;-]<br \/>\n<\/span><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" alt=\"\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/larrychiang\/status\/638760191954059264?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">9\/1\/15, 10:07 AM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Doing a piece on The User Conference. And why to put it at an SPG. Hat tip\u00a0<a href=\"https:\/\/twitter.com\/Scobleizer\">@Scobleizer<\/a>\u00a0<a href=\"https:\/\/twitter.com\/PalaceHotelSF\">@PalaceHotelSF<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\nPut the &#8220;Minimum Viable ConFab&#8221; inside a Starwood hotel. There is a Starwood group hotel across the street from the Convention Center. Any, convention center. Yes, execute <a class=\"twitter-timeline-link\" href=\"https:\/\/www.duck9.com\/cs-major-cro-chief-revenue-officer\/minimum-viable-user-conference\/\">minimum-viable-user-conference<\/a> at a Starwood hotel like Westin, Hotel W or St Regis Hotel. Sheraton in a pinch.<br \/>\n<\/span><\/p>\n<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/378800000614606612\/0ab75c5a2506c93ec1b6c393511ec79c_normal.png\" alt=\"\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">\u2200x: \u2203y (<a href=\"https:\/\/twitter.com\/asmartbear?refsrc=email&amp;s=11\">@asmartbear<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/asmartbear\/status\/477890509181296640?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">6\/14\/14, 12:09 PM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Got 100 Customers? Believe It Or Not, It&#8217;s Time for Your First User Conference\u00a0<a href=\"https:\/\/t.co\/TvNr3hJ9gI\">bit.ly\/1hGUNcs<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\">Tall order. So I break it down&#8230;<br \/>\n<\/span><\/p>\n<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/2250016201\/jasoncopter_normal.jpg\" alt=\"\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Jason M. Lemkin (<a href=\"https:\/\/twitter.com\/jasonlk?refsrc=email&amp;s=11\">@jasonlk<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/jasonlk\/status\/476383576229818368?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">6\/10\/14, 8:21 AM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Got 100 Customers? Believe It Or Not, It&#8217;s Time for Your First User Conference\u00a0<a href=\"https:\/\/t.co\/74j3JJuD8O\">wp.me\/p2Gf8o-1pP<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\">Heavy!<\/span><\/p>\n<p>If you are at 2-20 customers, execute a\u00a0Minimum Viable ConFab<\/p>\n<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<div><img decoding=\"async\" id=\"3CA104E9-2EA1-41C8-8E15-90CD18A1123A\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/09\/image11.jpg\" alt=\"image1.JPG\" \/><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><span style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Minimum Viable ConFab is super similar to crashing an industry. Because you are crashing and your new prospects and new customers want to meet you.\u00a0<span style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);\"><br \/>\n<\/span><\/span><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" alt=\"\" \/><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/636924461963350016?refsrc=email&amp;s=11\">8\/27\/15, 8:33 AM<\/a><\/div>\n<div>What duck9 did not teach you about crashing industries (that he does) | <a href=\"https:\/\/twitter.com\/search?q=%23WTDTYASBS&amp;src=hash\">#WTDTYASBS<\/a> <a href=\"https:\/\/t.co\/FHRcYylkhW\">\u2026tstanfordbusinessschool.wordpress.com\/2015\/08\/26\/wha\u2026<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" id=\"64EA113A-1B2D-44F9-9687-BB7491ADC8B0\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/09\/image2.jpg\" alt=\"image2.JPG\" \/><\/p>\n<\/div>\n<div>The whole game plan<\/div>\n<div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;sns=em\"><embed src=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;sns=em\"><embed src=\"https:\/\/www.youtube.com\/v\/WVKHwYJzVVc&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Larry Chiang sees the New York Times like a user conFab. By pre-promoting content on GigaOm, premiering live events, launching &#8220;What They Don&#8217;t Teach You At Stanford Business School&#8221; seemed easy and fun at New York Fashion Week. The whole event September 9, 2009 was a prequel and sequel to fashion shows. #WTDTYASBS&#8217;s brand activated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,7],"tags":[],"class_list":["post-5810","post","type-post","status-publish","format-standard","hentry","category-cs-major-cro-chief-revenue-officer","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/5810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=5810"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/5810\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=5810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=5810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=5810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}