{"id":6395,"date":"2015-11-14T22:40:38","date_gmt":"2015-11-15T02:40:38","guid":{"rendered":"https:\/\/www.duck9.com\/?p=6395"},"modified":"2015-11-14T22:48:00","modified_gmt":"2015-11-15T02:48:00","slug":"how-to-get-press-for-your-fledgling-startup","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/how-to-get-press-for-your-fledgling-startup\/","title":{"rendered":"How to Get Press for Your Fledgling Startup"},"content":{"rendered":"<div>\n<div>By Larry Chiang<\/div>\n<div><\/div>\n<div>Press is a form of distribution.&nbsp;<\/div>\n<div><font color=\"#000000\" style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/t.co\/Z9QdR0wzvT\" style=\"background-color: rgba(255, 255, 255, 0);\">duck9.com\/blog\/about<\/a><\/font><\/div>\n<div><\/div>\n<div>Here are some techniques as to how to get press<\/div>\n<div><\/div>\n<div>-1- Set aside your need for press.&nbsp;<\/div>\n<div><\/div>\n<div>Focus on mentoring the journalist and showing<\/div>\n<div>&#8211; how stuff work<\/div>\n<div>&#8211; what to pay attention to<\/div>\n<div>&#8211; how things might turn out.&nbsp;<\/div>\n<div><\/div>\n<div>-2- Mint loved info graphics and turned it into a cottage industry.&nbsp;<\/div>\n<div><\/div>\n<div>An info graphic is like a dashboard metric<\/div>\n<div>An info graphic is a visual method of storytelling.&nbsp;<\/div>\n<div><\/div>\n<div>-3- DJ-ing the energy of an existing&nbsp;<\/div>\n<div><\/div>\n<div>Take the parade that you see. And augment that energy for your startup.&nbsp;<\/div>\n<div><\/div>\n<div>For example, the Million Student March. It was students marching against student loans and exorbitant tuition. Reach out to press on a tangential topic.&nbsp;<\/div>\n<div><\/div>\n<div>-4- In order to get press, be press.&nbsp;<\/div>\n<div><\/div>\n<div>WordPress blog what you think an Inc article or fortune cover should be. Use pictures and captions. &nbsp;For example&#8230;<\/div>\n<div><\/p>\n<table style=\"border:1px solid black;padding:8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/458755259255369728\/lJzagW9O_normal.png\" style=\"width:48px;height:48px;padding-right:8px;\"><\/td>\n<td><b>Martin Jones (<a href=\"https:\/\/twitter.com\/martinjonesaz?refsrc=email&amp;s=11\">@martinjonesaz<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/martinjonesaz\/status\/664412032733724672?refsrc=email&amp;s=11\">11\/11\/15, 3:59 AM<\/a><\/div>\n<div>Yelp&#8217;s PR Head: How to Get Press When You&#8217;re Small and Scrappy <br \/><a href=\"https:\/\/twitter.com\/search?q=%23smallbusiness&amp;src=hash\">#smallbusiness<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23marketing&amp;src=hash\">#marketing<\/a> <a href=\"https:\/\/t.co\/iGPVsT7hrV\"><span>bit.ly\/1lglU0M<\/span><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/665700736072740865?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">11\/14\/15, 5:19 PM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">A bunch of press videos&nbsp;<a href=\"https:\/\/t.co\/Z9QdR0wzvT\">duck9.com\/blog\/about\/pre\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/11\/image110.jpg\" alt=\"image1.JPG\" id=\"658ABC75-6A66-4492-9DA6-8BE20844B2CA\"><br \/><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang sees Money 20\/20<\/span><\/div>\n<div><\/div>\n<div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">This site is targeted at future college grads and young professionals, contains user contributed content, and material that may be confusing to a lay audience.<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;sns=em\"><embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/eudADPfTWiE&#038;hl=en&#038;fs=1' \/><\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;sns=em\"><embed width='425' height='344' allowfullscreen='true' allowscriptaccess='always' type='application\/x-shockwave-flash' src='https:\/\/www.youtube.com\/v\/WVKHwYJzVVc&#038;hl=en&#038;fs=1' \/><\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang Press is a form of distribution.&nbsp; duck9.com\/blog\/about Here are some techniques as to how to get press -1- Set aside your need for press.&nbsp; Focus on mentoring the journalist and showing &#8211; how stuff work &#8211; what to pay attention to &#8211; how things might turn out.&nbsp; -2- Mint loved info graphics [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6395","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/6395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=6395"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/6395\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=6395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=6395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=6395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}