{"id":6622,"date":"2015-12-12T14:20:39","date_gmt":"2015-12-12T18:20:39","guid":{"rendered":"https:\/\/www.duck9.com\/?p=6622"},"modified":"2015-12-12T14:26:48","modified_gmt":"2015-12-12T18:26:48","slug":"conveying-and-transferring-value-as-an-engineer-on-a-cold-sales-call","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/conveying-and-transferring-value-as-an-engineer-on-a-cold-sales-call\/","title":{"rendered":"Conveying and Transferring Value as an Engineer, On a Cold Sales Call"},"content":{"rendered":"<div>\n<div>\n<div>By Larry Chiang<\/div>\n<div><\/div>\n<div>Yes, engineers sell.&nbsp;<\/div>\n<div>There is an entire industry of technical sales people. Typically, lesser schools like University of Illinois, produce sales engineers \ud83d\ude09<\/div>\n<div><\/div>\n<div>Well, my thesis at MIT was &#8220;do some sales even though you go to a top 2 engineering school&#8221;. Selling helps when you&#8217;re two to five CS major co-founders. Selling as an engineer helps when you&#8217;re a developer.&nbsp;<\/div>\n<div><\/div>\n<div>At Stanford&#8217;s #ENGR245 class, there was an required set of readings that had a conclusion: &#8220;You cannot outsource selling&#8221;<\/div>\n<div><\/div>\n<div>Its Professor Blanks &#8216;startup death spiral&#8217;<\/div>\n<div><a href=\"https:\/\/bit.ly\/sblank710\"><a href=\"https:\/\/bit.ly\/sblank710\" >https:\/\/bit.ly\/sblank710<\/a><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/bit.ly\/sblank711\"><a href=\"https:\/\/bit.ly\/sblank711\" >https:\/\/bit.ly\/sblank711<\/a><\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/bit.ly\/sblank712\"><a href=\"https:\/\/bit.ly\/sblank712\" >https:\/\/bit.ly\/sblank712<\/a><\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/bit.ly\/sblank713\"><a href=\"https:\/\/bit.ly\/sblank713\" >https:\/\/bit.ly\/sblank713<\/a><\/a><\/span><\/div>\n<div><\/div>\n<div>That&#8217;s the problem<\/div>\n<div><\/div>\n<div>This is the solution to startup death spiral:&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23cs183s&amp;src=hash\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">#cs183s<\/font><\/a><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/659013396512174081?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">10\/27\/15, 7:26 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">I send a tidal wave of value during my cold call. I am a engineering major who teaches&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23cs183s&amp;src=hash\">#cs183s<\/a>, like that ;-P&nbsp;<a href=\"https:\/\/t.co\/n1FkszsMaP\">twitter.com\/shanegibson\/st\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/p>\n<p><\/span><\/div>\n<table style=\"border:1px solid black;padding:8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width:48px;height:48px;padding-right:8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/675736915555979264?refsrc=email&amp;s=11\">12\/12\/15, 10:00 AM<\/a><\/div>\n<div>9 Techniques For Closing a Deal via Voicemail | Gigaom <a href=\"https:\/\/twitter.com\/search?q=%23cs183s&amp;src=hash\">#cs183s<\/a> <a href=\"https:\/\/t.co\/Krsg4jg4An\"><span>gigaom.com\/2008\/02\/28\/9-t\u2026<\/span><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>This is a patternistic problem that has plagued technical founders since the beginning of time. Y=0 if you can&#8217;t sell.&nbsp;<\/div>\n<div><\/div>\n<div><img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2015\/12\/image15.jpg\" alt=\"image1.JPG\" id=\"6E536F28-1FCF-44E4-8934-DF5D46640181\"><\/div>\n<div><\/div>\n<div>It doesn&#8217;t matter if X = huge.&nbsp;<\/div>\n<div>A lot of the time y=0&#8230;<\/p>\n<div>Learn&nbsp;<font color=\"#000000\" style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/twitter.com\/search?q=%23cs183s&amp;src=hash\" style=\"background-color: rgba(255, 255, 255, 0);\">#cs183s<\/a>&nbsp;so that Y won&#8217;t equal zero.&nbsp;<\/font><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/><\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang Yes, engineers sell.&nbsp; There is an entire industry of technical sales people. Typically, lesser schools like University of Illinois, produce sales engineers \ud83d\ude09 Well, my thesis at MIT was &#8220;do some sales even though you go to a top 2 engineering school&#8221;. Selling helps when you&#8217;re two to five CS major co-founders. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6622","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/6622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=6622"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/6622\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=6622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=6622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=6622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}