By Larry Chiang<\/p>\n
I’m sexier than you. And sometimes I’m smarter than you.<\/p>\n
The old way was booth babes. The new way is “booth within a booth”.<\/p>\n
I’m not against sexy because just look at me. Seriously. Just look at me. I scream sexy. But ya know what’s sexier than sexy?! A booth at a convention that actually pays for itself before day number one at a conference.<\/p>\n
Execute booth-within-a-booth:<\/p>\n
-1- Giving away 20-30% of your booth space can activate your booth<\/p>\n
-2- Feng Shui out the energy of your booth by getting in the flow of the conference<\/p>\n
-3- Red Zone. Yellow zone. Green zone.<\/p>\n
Red zone is where deals get done. Yellow zone is where they are curious about your business entity. Green zone they are buzzing by too fast to really see anything.<\/p>\n
Get a bigger red zone and yellow zone.<\/p>\n
-4- Pre-light a step and repeat wall<\/p>\n
-5- Do interval video interviews<\/p>\n
Look at the space within-a-space at sxsw that CNN does. I did space within a space’s space.<\/p>\n
See the below example <\/p>\n
CEO of Duck9 Stanford University EIR (Entrepreneur in Residence)<\/p>\n
Duck9 = Deep Underground Credit Knowledge 9 125 University Avenue\/ 100 Palo Alto CA 94301 https:\/\/www.duck9.com\/ass<\/a> 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)<\/p>\n **************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a> CNN Video Channel: https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/p>\n Read my last 10 tweets at https:\/\/www.Twitter.com\/LarryChiang<\/a><\/p>\n Author, NY Times Bestseller https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/p>\n “What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12<\/p>\n